Since 2004, Macy’s has raised $65 million to
support Go Red For Women in the prevention of heart disease in
women.
Macy’s (NYSE:M) unites customers and associates this February
for American Heart Month in support of American Heart Association’s
Go Red For Women movement. As the founding national sponsor of Go
Red For Women, Macy’s has helped in the prevention of heart disease
by raising $65 million since 2004. Fortunately, 80 percent of
cardiac events may be prevented with education and lifestyle
changes, according to the American Heart Association. This year,
Macy’s will continue to offer limited-edition merchandise and
promotions to benefit Go Red For Women, helping to fund lifesaving
research and awareness that adds more time to women's lives.
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Macy's honors American Heart Month
throughout February, offering special products in stores and online
to benefit American Heart Association's Go Red For Women; Calvin
Klein Dress, $134 (Photo: Business Wire)
Wear Red Sale at Macy’s
Macy’s encourages customers and associates to participate in the
Wear Red Sale in-store from Wednesday, Jan. 31 to Monday, Feb. 5,
with a pre-sale beginning on Sunday, Jan. 28. Customers can wear
red or purchase the official Red Dress pin for $3 to receive 25
percent off a great selection of items storewide, plus an extra 15
or 10 percent off select departments. Exclusions and restrictions
apply. One hundred percent of the pin sales will benefit Go Red For
Women.
New this year, customers will receive an additional pin to share
with a loved one to help spread awareness of the cause. Macy’s
associates are invited to wear red in-store to create further
awareness of the pin sale and celebrate National Wear Red Day on
Feb. 2.
Additionally, Macy’s will invite customers to round up their
in-store purchase to the nearest dollar (up to $.99) and donate
their change to Go Red For Women from Tuesday, Feb. 6, through Feb.
28.
Merchandise That Gives
Back
Throughout the month of February, Macy’s will offer exclusive
products in stores and online to benefit Go Red For Women. This
year, two limited-edition red dresses by Calvin Klein ($134) and
Thalia Sodi ($99.50) as well as a specialty t-shirt from Thalia
Sodi ($29.50) will give back to the cause. From Feb. 1 through Feb.
28, 10 percent of the purchase price from these limited-edition
items will be donated to Go Red For Women.
“As the national founding sponsor of Go Red For Women, Macy’s
remains committed to the fight against heart disease in women by
raising more than $65 million since 2004,” said Holly Thomas, group
vice president of cause marketing at Macy’s. “This cause is near
and dear to our hearts, affecting customers and associates in our
local communities. By providing different ways for our customers to
give back, together we are helping women of all ages and
backgrounds live longer, healthier lives.”
Go Red For Women
Luncheons
Raising additional funds for the cause, Go Red For Women
Luncheons will take place in 188 cities across the country. Each
luncheon guest will receive a $10 Macy’s gift card and hear from
captivating guest speakers. At select luncheons, attendees will
have an opportunity to win a $250 Macy’s gift card.
“The American Heart Association is grateful for Macy’s longtime
commitment to the Go Red For Women movement, and to ending heart
disease and stroke in women. Now, more than ever, Macy’s work with
AHA is critically important as cardiovascular diseases claim the
life of a woman about every 80 seconds. Every dollar raised helps
fund lifesaving research and awareness that adds more time to
women’s lives,” said James Postl, American Heart Association
chairman of the national board of directors. “This year, we are
encouraging women to take action by making a Go Red Commitment. By
doing so, women everywhere are standing with us, with Macy’s –
together – to further the fight for women’s heart health.”
The American Heart
Association’s®
Go Red For Women® Red Dress
Collection,™ presented by Macy’s
As the presenting sponsor of the American Heart Association’s®
Go Red For Women® Red Dress Collection™, Macy’s helps shine a
spotlight on the issue of heart disease in women. The Red Dress
Collection has kicked off New York Fashion Week since 2003 and will
be staged this year on Thursday, Feb. 8 at 8 p.m. at The
Hammerstein Ballroom in New York City. The star-studded event will
feature strong and inspiring female celebrities walking the runway
to showcase emerging and established designers. Three of the red
dresses featured on the runway will be created by designers in
fashion incubator programs, which are housed at Macy’s locations
and develop the next generation of fashion trendsetters. The
designers-in-residence featured are Dur Doux from DC Fashion
Incubator, Lia Larrea from Fashion Incubator San Francisco and
Tanesha Prunty from Chicago Fashion Incubator.
For more information about Macy’s programs to support Go Red For
Women, visit macys.com/GoRed.
About Macy’s
Macy's, the largest retail brand of Macy's, Inc. delivers
fashion and affordable luxury to customers at approximately 670
locations in 45 states, the District of Columbia, Puerto Rico and
Guam, as well as to customers in the U.S. and more than 100
international destinations through its leading online store at
macys.com. Via its stores, e-commerce site, mobile and social
platforms, Macy's offers distinctive assortments including the most
desired family of exclusive and fashion brands for him, her and
home. Macy's is known for such epic events as Macy's 4th of July
Fireworks and the Macy’s Thanksgiving Day Parade, as well as
spectacular fashion shows, culinary events, flower shows and
celebrity appearances. Macy's flagship stores – including Herald
Square in New York City, Union Square in San Francisco, State
Street in Chicago, and Dadeland in Miami and South Coast Plaza in
southern California – are known internationally and are leading
destinations for visitors. Building on a more than 150-year
tradition, and with the collective support of customers and
employees, Macy's helps strengthen communities by supporting local
and national charities giving more than $54 million each year, plus
180,000 hours of volunteer service, to help make a difference in
the lives of our customers.
For Macy’s media materials, including images and contacts,
please visit our online pressroom at macys.com/pressroom.
About Go Red For Women
In the United States, cardiovascular diseases kill approximately
1 in 3 women each year. Go Red For Women is the American Heart
Association's national movement to end heart disease and stroke in
women. Cardiovascular diseases in the U.S. kill approximately one
woman every 80 seconds. The good news is that 80 percent of cardiac
events may be prevented with education and lifestyle changes. Go
Red For Women advocates for more research and swifter action for
women's heart health. The American Heart Association's Go Red For
Women movement is nationally sponsored by Macy's and CVS Health,
with additional support from our cause supporters. For more
information, please visit GoRedForWomen.org or call 1-888-MY-HEART
(1-888-694-3278).
View source
version on businesswire.com: http://www.businesswire.com/news/home/20180123005974/en/
Macy’s Media RelationsJulie Strider,
646-429-5213julie.striderfukami@macys.comorBilly Dumé,
646-429-7449billy.dume@macys.com
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