BETHESDA, Md., Jan. 22, 2018 /PRNewswire/ -- Element®
Hotels, part of Marriott International, is refreshing its Bikes to
Borrow program by proudly partnering with Priority Bicycles, a
New York City-based company known
for its high-quality, low maintenance bicycles. Custom Element
Priority Bicycles will be available for guest use in all 25 Element
Hotels across the U.S. beginning in February, free of charge, along
with safety helmets. A natural partner, both Priority Bicycles and
Element Hotels promote accessible wellness and fitness, and
together, are making a healthy, balanced lifestyle more achievable
for travelers.
"Our properties allow guests to continue to live well while
they're on the road, and our Bikes to Borrow program has always
been a big part of that," said Marlon
Whyte, Senior Global Brand Director, Element Hotels.
"Working with like-minded brands such as Priority Bicycles is very
important to Element Hotels, and we're excited to be able to offer
guests a refresh to this amenity that helps them both stay fit and
do their bit for the environment."
Element Hotels' custom-branded fleet is designed to offer a
hassle-free experience for riders and hotel staff. The signature
Element green-colored Priority Classic Plus NeverFlat features
custom decals, an ultralight rustproof aluminum frame, grease-free
belt drive in place of a standard chain, and a whole new feature –
completely airless tires. The comfort-oriented, low maintenance
design ensures the bicycles are always ready to ride for Element
guests.
As a part of a suite of fitness facilities on site at Element
Hotels, such as saline swimming pools and the brand's
state-of-the-art Motion Fitness Centers, this new collaboration
will provide Element Hotels guests with an easy way to maintain
their fitness regime while getting around their destination city,
and to contribute to decreasing carbon emissions. It is a healthy
way to bring about broader awareness of the changes they can make
to their daily routine that can have a positive impact on the
environment.
"Being away from home can disrupt healthy routines, so our team
is excited to be a part of the Element Hotels experience that's
focused on making wellness accessible," said David Weiner, founder and CEO of Priority
Bicycles. "We've developed a custom model specifically for this
partnership, the Classic Plus NeverFlat, that allows guests to get
some exercise, explore the city while on vacation, or grab a quick
relaxing ride between meetings."
In celebration of the collaboration, notable NYC lifestyle and
fitness blogger Christine Bibbo will
be custom-curating a bike map for her home base, New York City. The map will provide guests
with Christine's favorite wellness spots that are bike-accessible,
allowing them to explore the city in a healthy and sustainable way.
Resident fitness gurus will also be curating localized maps for
some of the other U.S. cities where Element Hotels are located,
such as Seattle and Austin. The maps will be available for guests
to download from the Element Hotels website to their mobile devices
in an effort to reduce paper use, making it easy to navigate the
route on the move. Christine's map will be available here beginning
in
February.
"At the start of a New Year, there's never been a better time to
get out on your bike and experience all New York City has to offer in a healthy and
sustainable way," said Christine
Bibbo. "I'm super excited to be curating the first of
Element Hotels' wellness bike routes, which will make it easy and
fun for guests to stick to their health and fitness regime even
while they're on the road."
Designed for today's healthy, active traveler, Element Hotels
are built to be green from the ground up. Signature amenities
include saline swimming pools, electric vehicle charging stations
and energy-efficient kitchens. Element made history in 2008 as the
only major hotel brand to pursue LEED certification for
high-performance buildings brand-wide.
Marriott International embraces its global responsibility and
unique opportunity to be a force for good, recently launching its
2025 Sustainability and Social Impact Goals. While integrating
sustainability across its value chain and mitigating
climate-related risk, the company is working to reduce
environmental impacts, build and operate sustainable hotels and
source responsibly. Guided by its sustainability and social impact
platform, Serve 360: Doing Good in Every Direction, Marriott is
committed to making a positive and sustainable impact wherever it
does business.
For more information on Element® Hotels including reservations
and locations, please visit www.elementhotels.com.
About Element Hotels
Element® Hotels, part of Marriott International, Inc., defies
convention through its stylish and sustainable design. The
brand's longer stay comfort empowers guests to 'Stay in their
Element' through signature amenities including its
complimentary healthy RISE breakfast and RELAX evening reception,
saline swimming pools, spacious fitness centers, Bikes to Borrow
program and electric vehicle charging stations. Element made
history in 2008 as the only major hotel brand to pursue LEED
certification for high-performance buildings brand-wide.
Element is proud to participate in the industry's award-winning
loyalty program, Starwood Preferred Guest®. Members can now link
accounts with Marriott Rewards®, which includes The Ritz-Carlton
Rewards® at members.marriott.com for instant elite status matching
and unlimited points transfer. Visit www.ElementHotels.com or
connect on Facebook and Instagram.
About Priority Bicycles
Priority
Bicycles is an independent New
York-based company dedicated to making cycling simple for
recreational riders by designing bicycles that are easy to buy,
easy to ride, and free of routine maintenance. Founded by industry
veteran and former software CEO David Weiner, Priority offers
bicycles and accessories for children and adults with a
consumer-direct business model that allows the company to offer
their products at a fraction of traditional retailers' costs.
Priority has expanded to global delivery, established fleet
partnerships with premiere hotels and resorts, and been featured in
top publications across the globe, including receiving Inc.
Magazine's "Best In Class" design award. For more information,
visit prioritybicycles.com.
About Marriott International, Inc.
Marriott
International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a
portfolio of more than 6,500 properties in 30 leading hotel brands
spanning 127 countries and territories. Marriott operates and
franchises hotels and licenses vacation ownership resorts all
around the world. The company also operates award-winning loyalty
programs: Marriott Rewards®, which includes The Ritz-Carlton
Rewards®, and Starwood Preferred Guest®. For more information,
please visit our website at www.marriott.com, and for the
latest company news, visit www.marriottnewscenter.com. In
addition, connect with us on Facebook and @MarriottIntl
on Twitter and Instagram.
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SOURCE Marriott International, Inc.