Head & Shoulders Announces U.S. Freeskier Gus Kenworthy as New Brand Ambassador for Olympic Winter Games PyeongChang 2018
January 19 2018 - 9:57AM
Business Wire
Head & Shoulders announced today that U.S. freeskier Gus
Kenworthy is kicking off the Olympic Winter Games PyeongChang 2018
as its newest ambassador. As the first openly gay action sports
athlete, Kenworthy will be featured within the brand’s Shoulders of
Greatness campaign, which highlights all of the things people carry
on their shoulders – pride, pressure, expectations – and how that
motivates them to overcome any challenges and focus on achieving
greatness.
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Head & Shoulders Announces U.S.
Freeskier Gus Kenworthy as New Brand Ambassador for Olympic Winter
Games PyeongChang 2018 (Photo: Business Wire)
“I’m thrilled to be part of the Shoulders of Greatness campaign
as it resonates with my journey,” Kenworthy said. “Before coming
out, I was carrying so much pressure that I put on myself. It
wasn’t until I made the decision to come out that I was able to
release that weight off my shoulders and find the confidence to be
myself, which allowed me to perform my best.”
Head & Shoulders celebrates how Kenworthy carries pride in
himself, his country, his family and his community, allowing him to
achieve greatness as he looks ahead toward PyeongChang.
“Gus is the embodiment of Shoulders of Greatness,” said John
Brownlee, Brand Director at Head & Shoulders. “He has pushed
through personal and social barriers to compete at the highest
level…and at his personal best. We are so excited to be on this
journey with him at the upcoming Olympic Winter Games, and we know
he will inspire others to shoulder their own greatness, no matter
what obstacles they face.”
Through February, Kenworthy will appear in a 15-second
commercial spot as well as in-store and digital executions. Later
this month, fans can also learn more about Kenworthy’s journey
through a content series that will launch here, which dives deeper
into how he’s been able to shoulder the compounding pressures of
being a successful athlete and the obstacles he’s had to overcome
in his personal life. It also explores how his long-time agent
Michael Spencer has inspired him both personally and
professionally, as he helped Kenworthy make the decision to come
out publicly in 2015.
For more information on what Kenworthy is up to during the
Olympic Winter Games with Head & Shoulders, check out Head
& Shoulders on Twitter and Facebook.
About Head & Shoulders
With over 50 years of trailblazing innovation on scalp care,
Head & Shoulders has established itself as the leader in
dandruff protection and is the world’s #1 shampoo, used by 1.3
billion people across 140 countries. Head & Shoulders provides
a broad range of cosmetic benefits and offers custom solutions for
different hair types and scalp concerns.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide.
Please visit http://www.pg.com for the latest news and
information about P&G and its brands.
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Marina Maher CommunicationsMaddie
Spagnolamspagnola@hellommc.comorUSOCLindsay
HoganLindsay.hogan@usoc.org
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