The Coca-Cola Company Announces New Global Vision to Help Create a World Without Waste
January 19 2018 - 6:55AM
Business Wire
Company Sets Goal to Help Collect and Recycle a
Bottle or Can for Every One it Sells by 2030
The Coca-Cola Company announced today that it is fundamentally
reshaping its approach to packaging, with a global goal to help
collect and recycle the equivalent of 100% of its packaging by
2030.
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In 2017, employees from Heartland
Coca-Cola Bottling Co. joined with other volunteers in St. Louis to
collect and sort 14,480 pounds of debris; 63 percent was diverted
for recycling. Coca-Cola then partnered with manufacturer Phoenix
Technologies to convert plastic bottles into recycled PET plastic
for use in new bottles. (Photo: Business Wire)
This goal is the centerpiece of the Company’s new packaging
vision for a World Without Waste, which the Coca-Cola system
intends to back with a multi-year investment that includes ongoing
work to make packaging 100% recyclable. This begins with the
understanding that food and beverage containers are an important
part of people’s modern lives but that there is much more to be
done to reduce packaging waste globally.
“The world has a packaging problem – and, like all companies, we
have a responsibility to help solve it,” said James Quincey,
President and CEO of The Coca-Cola Company. “Through our World
Without Waste vision, we are investing in our planet and our
packaging to help make this problem a thing of the past.”
The Company and its bottling partners are pursuing several key
goals:
- Investing in the planet: By
2030, for every bottle or can the Coca-Cola system sells globally,
we aim to help take one back so it has more than one life. The
Company is investing its marketing dollars and skills behind this
100% collection goal to help people understand what, how and where
to recycle. We will support collection of packaging across the
industry, including bottles and cans from other companies. The
Coca-Cola system will work with local communities, industry
partners, our customers, and consumers to help address issues like
packaging litter and marine debris.
- Investing in packaging: To
achieve its collection goal, The Coca-Cola Company is continuing to
work toward making all of its packaging 100% recyclable globally.
The Company is building better bottles, whether through more
recycled content, by developing plant-based resins, or by reducing
the amount of plastic in each container. By 2030, the Coca-Cola
system also aims to make bottles with an average of 50% recycled
content. The goal is to set a new global standard for beverage
packaging. Currently, the majority of the Company’s packaging is
recyclable.
World Without Waste is the next step in the Company’s ongoing
sustainability efforts, building off success in replenishing an
estimated 100% of the water it uses in its final beverages. The
Company achieved and exceeded its water replenishment goal in 2015,
five years ahead of expectations. These efforts are part of the
Company’s larger strategy to grow with conscience, by becoming a
total beverage company that grows the right way.
“Bottles and cans shouldn’t harm our planet, and a litter-free
world is possible,” Quincey said. “Companies like ours must be
leaders. Consumers around the world care about our planet, and they
want and expect companies to take action. That’s exactly what we’re
going to do, and we invite others to join us on this critical
journey.”
The Coca-Cola Company will work to achieve these goals with the
help of several global partners: the Ellen MacArthur Foundation’s
New Plastics Economy initiative, The Ocean Conservancy/Trash Free
Seas Alliance and World Wildlife Fund (The Cascading Materials
Vision and Bioplastic Feedstock Alliance). Coca-Cola will also
launch efforts with new partners at the regional and local level
and plans to work with its key customers to help motivate consumers
to recycle more packaging.
To learn more, visit Coca-Cola Journey.
About The Coca-Cola
Company
The Coca-Cola Company (NYSE: KO) is the world’s largest total
beverage company, offering over 500 brands to people in more than
200 countries. Of our 21 billion-dollar brands, 19 are available in
lower- and no-sugar options to help people everywhere more easily
control added sugar. In addition to our namesake Coca-Cola drinks,
some of our household names around the world include: AdeS
soy-based beverages, Ayataka green tea, Dasani waters, Del Valle
juices and nectars, Fanta, Georgia coffee, Gold Peak teas and
coffees, Honest Tea, Minute Maid juices, Powerade sports drinks,
Simply juices, smartwater, Sprite, vitaminwater, and Zico coconut
water. At Coca-Cola, we’re serious about making positive
contributions to our world. That starts with reducing sugar in our
drinks and bringing new and different drinks to people everywhere.
It also means continuously working to reduce our environmental
impact, creating rewarding careers for our associates, and bringing
economic opportunity wherever we operate. In fact, together with
our bottling partners, we employ more than 700,000 people around
the world. For more information, visit our digital magazine
Coca-Cola Journey at www.coca-colacompany.com and follow The
Coca-Cola Company on Twitter, Instagram, Facebook and LinkedIn.
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MediaThe Coca-Cola CompanyAmanda
Rosseter, +1-404-676-2683
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