ATLANTA, Jan. 18, 2018 /PRNewswire/ -- Gray
Television, Inc. ("Gray," "we," "us" or "our") (NYSE: GTN and
GTN.A) announced today that its television stations set new
records of ratings excellence during the November 2017 sweeps period conducted by the
Nielsen Company.
Gray's more than 100 television stations in 57 markets
collectively broadcast over 200 program streams, including 103 Big
Four network program streams. These stations collectively
produced and aired approximately 7,200 hours of original local news
content in November alone. Importantly, the stations achieved
the following milestones during sweeps period:
All-Day Ratings Leader
- A Gray television station achieved the first or second highest
all-day ratings in 57 of the 57 markets in which Gray
operates.
- A Gray television station was the top-ranked television station
in all-day ratings in 40 Nielsen Designated Market Areas
(DMAs).
News Leader Locally
- A Gray television station was the top-ranked station for local
news in 40 DMAs.
- A Gray television station was the number two ranked station for
local news in 24 DMAs.
News Leader Nationally
- Three Gray television stations broadcast local newscasts that
ranked as the first, second, and third highest rated news programs
across all local station, national broadcast network, and cable
network news programs.
- Gray television stations broadcast five local newscasts and
three network newscasts that collectively accounted for eight of
the top ten rated news programs across all local, national
broadcast, and cable network news programs.
- Seven of the top ten local newscasts nationally were broadcast
by Gray television stations.
Total Viewership Share Leadership
- In 31 of our markets, Gray's television channels attracted 45
percent or more of all broadcast viewing, and in our 26 markets,
Gray's channels attracted 50 percent or more of all broadcast
viewing.
- In other words, in more than two dozen markets, local residents
spent more time watching Gray television stations than all other
local television stations combined.
News Viewership Share Leadership
- In nine markets, the local Gray station achieved 90 percent or
more of all local news viewing.
- In 29 markets, 50 percent or more of local news viewing
occurred on the market's Gray station.
"We are immensely proud of the talents, dedication, and
excellence of our stations and their strong local news teams," said
Gray CEO Hilton Howell. "To
achieve this many historic milestones confirms our long-standing
belief that we can create and maintain powerful connections to our
viewers through unbiased, and relevant local news combined with
extensive community service and leading technology
offerings."
Gray's 57 television markets comprise 56 Nielsen Designated
Market Areas and the East & Southeast Kentucky Trade Report,
which covers the Hazard, Kentucky
Trading Area, in which WYMT-TV is located. Ratings and
rankings data are provided under licenses from the Nielsen Company
and SQAD LLC's Wrap Sweeps plus Program Ranker Report.
About Gray:
Gray owns and/or operates over 100 television stations across 57
television markets that collectively broadcast over 200 program
streams including over 100 channels affiliated with the CBS
Network, the NBC Network, the ABC Network and the FOX Network.
Our portfolio includes the number-one and/or number-two
ranked television station operations in each of our markets, which
collectively cover approximately 10.4 percent of total United States television households. For
further information, please visit www.gray.tv.
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SOURCE Gray Television