SCOTTSDALE, Ariz., Jan. 18, 2018 /PRNewswire/ -- GoDaddy Inc.
(NYSE: GDDY), the world's largest cloud platform dedicated to
small, independent ventures, is back to power Danica Patrick's historic racing finale with
primary sponsorships in both the Daytona 500 and Indianapolis 500. The two marquee auto
races, being dubbed the "Danica Double," mark an end to what is
considered the most successful career of any woman in racing
history – and the beginning of Danica's next chapter as an
entrepreneur and business owner.
In addition to the high-profile race sponsorships, GoDaddy is
supporting Danica's life-after-racing by powering the online
presence for her business endeavors related to health, apparel and
wine – all of which are enriched with her brand and GoDaddy's savvy
in helping people turn their business dreams into reality.
"This is definitely the way I want to finish my racing career –
at these two iconic races, backed by my iconic, long-time sponsor,"
said Patrick. "GoDaddy was there for me when my career was just
really starting so it's exciting to be getting back in the GoDaddy
'green' for my final two races. Our brands have always been
powerful together, and I think it's awesome to have them at my side
when I go 'all in' with my businesses after racing."
Danica has been referred to as "the most recognizable female
athlete on the planet," and "the woman who changed NASCAR forever."
She's the only woman to have led laps at both the Daytona 500 and
Indianapolis 500, a feat achieved
by only 13 other drivers in the history of the sport.
Danica's history with GoDaddy dates back more than a decade.
GoDaddy signed her in 2006, just after she launched her career and
two years before she made history as the first woman to win an
IndyCar race in 2008. Then, in 2010, GoDaddy ushered Danica into
NASCAR as her primary sponsor before she made history as the first
woman to win the pole position at the Daytona 500 in 2013.
"You could say, 'we're getting the band back together," said
Chief Marketing Officer Barb
Rechterman. "It makes sense in that our goals are so
well-aligned – she's passionate, tenacious and creative just like
so many of our customers who are also looking to leverage the power
of the Internet and turn their 'side hustle' into a full-time
business. Danica absolutely epitomizes the heart of our GoDaddy
customers. We love it."
Danica has already forged into new career territory, having
authored a fitness book, entitled Pretty Intense, released
earlier this month, and launched her Warrior clothing line. She
also owns a California vineyard,
Somnium, which is Latin for the word "dream."
"Having business ideas outside of your primary career can be
overwhelming. It takes guts to go after a side hustle full time,"
Patrick said. "Helping you get your ideas out of your head and
making them a reality is what GoDaddy is all about – getting online
with a domain name and website tells the world you are open for
business and ready to
go."
Danica is one of TIME's Most Influential People, and in what is
shaping up to be the 'Year of the Woman,' Danica is sure to soak in
the spotlight for her final NASCAR event, the Daytona 500, one
month from today, February 18. She's
planning to unveil her special Daytona 500 GoDaddy car next
month.
Danica's final race is the Indianapolis 500, where she made history as
the first woman to lead the most laps, 19, in her 2005 rookie
season. "I don't think I could have written a better ending to my
racing career – driving my last laps on the Indianapolis Motor
Speedway … although winning it with GoDaddy would obviously be the
icing on the cake," said Patrick. She has driven some of her best
open-wheel races at the Brickyard, including earning a podium spot
in 2009 with a third-place finish.
Danica transcends racing, in large part because of her ability
to compete in a male-dominated sport. Danica did more than drive
for GoDaddy. Over the years, she has appeared in 13 GoDaddy Super
Bowl commercials, earning her the distinction as the celebrity in
the most "big game" ads ever.
"We have always believed in Danica – and how she is inspired to
set big goals, even in the face of adversity. We invite everyone to
join us in watching how this next chapter unfolds out on the track,
and then stay tuned for how she reinvents herself post-racing,"
said Rechterman.
To find out how you can create your own website, or get coaching
from our personalized customer service, visit: www.GoDaddy.com
Source: GoDaddy Inc.
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About GoDaddy
GoDaddy powers the world's largest cloud
platform dedicated to small, independent ventures. With over 17
million customers worldwide and nearly 73 million domain names
under management, GoDaddy is the place people come to name their
idea, build a professional website, attract customers and manage
their work. Our mission is to give our customers the tools,
insights and the people to transform their ideas and personal
initiative into success. To learn more about the company, visit
www.GoDaddy.com.
© 2018 GoDaddy Inc. All Rights Reserved.
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SOURCE GoDaddy Inc.