Overwatch League™ Welcomes New Partner Toyota
January 18 2018 - 8:00AM
Business Wire
As North American Launch Partner for the
Overwatch League, the automaker looks forward to collaborating on
behind-the-scenes content for league fans
Following a thrilling opening week for the Overwatch League that
drew more than 10 million viewers worldwide, a major new
brand-marketing partner has signed on to support the league during
its inaugural season: multinational automotive manufacturer
Toyota.
Toyota will be a North American Launch Partner for the Overwatch
League, and is looking forward to future collaborations around
bringing behind-the-scenes content to fans. The automaker plans to
have additional broadcast integrations, as well as a vehicle
presence at Blizzard Arena Los Angeles.
“Toyota is excited to be a launch partner of the Overwatch
League,” said Steven Curtis, vice president, media & engagement
marketing for Toyota Motor North America. “We love the passion of
esports fans, and the goal of our partnership is to help take the
Overwatch League and the fan experience to the next level.”
“We’re thrilled to welcome Toyota to the Overwatch League,” said
Pete Vlastelica, president and CEO of Blizzard Entertainment’s MLG
division. “When we were building the league, our desire was to
create a premium experience for players and fans, and partners like
Toyota are helping us do just that.”
The Overwatch League is further supported by sponsors HP® and
Intel®, with players competing on cutting-edge gaming hardware
including HP’s OMEN gaming PCs, powered by the latest Intel® Core™
i7 processors.
About the Overwatch League™
The Overwatch League™ is the first major global professional
esports league with city-based teams across Asia, Europe, and North
America. Overwatch® was created by globally acclaimed publisher
Blizzard Entertainment (a division of Activision Blizzard—Nasdaq:
ATVI), whose iconic franchises have helped lay the foundations and
push the boundaries of professional esports over the last 15 years.
The latest addition to Blizzard’s stable of twenty-one #1 games,[1]
Overwatch was built from the ground up for online competition, with
memorable characters and fast-paced action designed for the most
engaging gameplay and spectator experiences. To learn more about
the Overwatch League, visit www.overwatchleague.com.
About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the
U.S. and North America for 60 years, and is committed to advancing
sustainable, next-generation mobility through our Toyota and Lexus
brands. During that time, Toyota has created a tremendous
value chain as our teams have contributed to world-class design,
engineering, and assembly of more than 33 million cars and trucks
in North America, where we operate 14 manufacturing plants (10 in
the U.S.) and directly employ more than 46,000 people (more than
36,000 in the U.S.). Our 1,800 North American dealerships (nearly
1,500 in the U.S.) sold almost 2.7 million cars and trucks (2.45
million in the U.S.) in 2016—and about 85 percent of all Toyota
vehicles sold over the past 15 years are still on the road
today.
© 2018 Blizzard Entertainment, Inc. OVERWATCH, OVERWATCH LEAGUE,
BLIZZARD and BLIZZARD ENTERTAINMENT are trademarks of Blizzard
Entertainment, Inc. MAJOR LEAGUE GAMING is a trademark of Major
League Gaming Corp.
[1] Sales and/or downloads, based on internal company records
and reports from key distribution partners
Cautionary Note Regarding Forward-looking
Statements: Information in this press release that involves
Blizzard Entertainment's expectations, plans, intentions or
strategies regarding the future, including statements about the
sponsorship arrangements for Overwatch esports, are forward-looking
statements that are not facts and involve a number of risks and
uncertainties. Factors that could cause Blizzard Entertainment's
actual future results to differ materially from those expressed in
the forward-looking statements set forth in this release include
unanticipated product delays and other factors identified in the
risk factors sections of Activision Blizzard’s most recent annual
report on Form 10-K and any subsequent quarterly reports on Form
10-Q. The forward-looking statements in this release are based upon
information available to Blizzard Entertainment and Activision
Blizzard as of the date of this release, and neither Blizzard
Entertainment nor Activision Blizzard assumes any obligation to
update any such forward-looking statements. Forward-looking
statements believed to be true when made may ultimately prove to be
incorrect. These statements are not guarantees of the future
performance of Blizzard Entertainment or Activision Blizzard and
are subject to risks, uncertainties and other factors, some of
which are beyond its control and may cause actual results to differ
materially from current expectations.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20180118005540/en/
Overwatch LeagueMark Van Lommel, 949-955-1380
x61147MVanLommel@overwatchleague.comorToyota Motor North
AmericaZachary Reed, 214-316-1128zachary.reed@toyota.com
Toyota Motor (NYSE:TM)
Historical Stock Chart
From Mar 2024 to Apr 2024
Toyota Motor (NYSE:TM)
Historical Stock Chart
From Apr 2023 to Apr 2024