New Age Beverages Expands Distribution of Their Entire Healthy Portfolio Worldwide With the US Military
January 18 2018 - 5:00AM
New Age Beverages Corporation (NASDAQ: NBEV), the
healthy functional beverage company dedicated to providing
better-for-you alternatives to consumers around the world, today
announced that it is expanding distribution of its portfolio of
healthy beverages into all of the Military Commissaries worldwide.
New Age will be providing healthy alternatives across all
their brands to active duty military personnel, retirees, and their
families spanning a population of almost 25 million people across
more than 30 countries. The new distribution
agreement is expected to have a material impact on the
financial results of New Age.
Highlights:
- 21 total sku’s across New Age’s Coco-Libre, Marley, XingTea,
Búcha Live Kombucha, and Aspen Pure Probiotic brands shipping out
now and throughout the 1st quarter to all commissary locations
worldwide
- New US Military initiative in partnership with New Age to
provide healthier alternatives for active duty and retired
servicemen and their families
- Scope of Military Commissaries (240) and Exchanges (3,100)
spans over 3,300 outlets in more than 30 countries around the
world
The Defense Commissary Agency (DeCA), which is headquartered at
Fort Lee, VA, operates a worldwide chain of commissaries providing
groceries to military personnel, retirees and their families in a
safe, secure and better value shopping environment. A core military
family support element, and a valued part of military pay and
benefits, commissaries contribute to family readiness, enhance the
quality of life for America’s military and their families, and help
recruit and retain the best and brightest men and women to serve
their country.
New Age’s expanded distribution of its entire portfolio was
accomplished in large part because of the Company’s one-stop-shop
portfolio model of healthy beverages. Major partners,
distributors and retailers can work with one trusted company of
scale to provide all their needs as consumers, and consequently
retailers accelerate their shift to the purchase of healthier
products. New Age will also be activating in store in all the
outlets to drive awareness and trial with consumers. Not only
will New Age’s products be displayed in multiple locations in each
commissary, but they will also have disruptive displays and other
in-store activities and offers to connect with the consumers at the
point of purchase.
Brent Willis, a former US Military Officer and West Point
graduate who is now the Chief Executive Officer of New Age
Beverages, mentioned, “We believe it is a great initiative for the
military to make an active choice to provide healthier alternatives
for their patrons. Anything we can do, we will
do to support our country’s finest. Our servicemen
and their families make sacrifices for all
Americans every day, and we are proud that we can support
them.”
About New Age Beverages Corporation (NASDAQ:
NBEV)
New Age Beverages Corporation is a Colorado-based healthy
functional beverage company that was created in 2016 and 2017 with
the combination of Búcha Live Kombucha®, XingTea®, Coco-Libre®, and
Marley®, to create a one-stop-shop solution for retailers and
distributors providing healthier beverages in the disruptive growth
segments of the $870 Billion-dollar non-alcoholic beverage
industry. In that period, New Age has become the 54th largest
beverage company, the 8th largest healthy beverage company, and the
fastest growing in the world. New Age competes Ready to Drink
(RTD) Tea, RTD Coffee, Kombucha, Energy Drinks, Relaxation Drinks,
Coconut Waters, Functional Waters, and Rehydration Beverages with
the brands Búcha® Live Kombucha, XingTea®, XingEnergy®, Marley One
Drop®, Marley Mellow Mood®, Marley Mate™, Marley Cold Brew™,
Coco-Libre®, PediaAde™, and Aspen Pure® PH and Aspen Pure®
Probiotic Water. The Company’s brands are sold across all 50 states
within the US and in more than 10 countries internationally across
all channels via direct and store door distribution systems.
The company operates the websites www.newagebev.com,
www.newagehealth.us, www.mybucha.com, www.xingtea.com,
www.aspenpure.com, www.drinkmarley.com, www.cocolibre.com,
and https://shop.newagebev.com.
New Age has exclusively partnered with the world's 5th largest
water charity, WATERisLIFE, to end the world water crisis with the
most innovative technologies available. Donate at WATERisLIFE.com
to help us #EnditToday.
Safe Harbor Disclosure
This press release contains forward-looking statements that are
made pursuant to the safe harbor provisions within the meaning
of Section 27A of the Securities Act of 1933, as amended, and
Section 21E of the Securities Exchange Act of 1934, as amended.
Forward-looking statements are any statement reflecting
management's current expectations regarding future results of
operations, economic performance, financial condition and
achievements of the Company including statements regarding New Age
Beverage’s expectation to see continued growth. The
forward-looking statements are based on the assumption that
operating performance and results will continue in line with
historical results. Management believes these assumptions to
be reasonable but there is no assurance that they will prove to be
accurate. Forward-looking statements, specifically those concerning
future performance are subject to certain risks and uncertainties,
and actual results may differ materially. New Age Beverages
competes in a rapidly growing and transforming industry, and other
factors disclosed in the Company's filings with the Securities and
Exchange Commission might affect the Company’s operations. Unless
required by applicable law, NBEV undertakes no obligation to update
or revise any forward-looking statements.
Chuck Ence
3032898655
CEnce@newagebev.com
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