DARMSTADT, Germany,
Jan. 18, 2018 /CNW/ -
- Consumer Health accelerates its
WE100® movement by
launching new partnership programme with
pharmacists in the UK on enabling 100
years of healthy living
- Femibion® celebrates working
mums with new "MumPlus"
campaign
- Expansion of Vitamin D brand
Vigantol® via the launch of
Vigantolvit®
Merck, a leading science and technology company, leverages its
Consumer Health business' strong momentum, by launching several new
programmes for the WE100 umbrella movement of the business and for
two of its iconic brands. The We100 movement was established to
bring the Consumer Health business purpose to life which aims to
help prepare society for a new era of humans living 100 healthy
years.
(Photo:
https://mma.prnewswire.com/media/628079/Merck_Role_of_Pharmacy.jpg
)
New partnership program with UK pharmacists on
healthy living
After publishing a whitepaper
(http://www.merckgroup.com/en/expertise/consumer-health/our-consumer-health-debate/white-paper.html)
in November 2017 shedding light on
how to prepare younger generations to live 100 healthy years, the
Consumer Health business of Merck continues to pursue its ambitious
goal to help bridging the gap between "living longer" and "living
longer and healthier". To this end, the business has renewed its
partnership with pharmacists, by launching the new "Young for Old,
Old for Young" dedicated training program in the UK.
The program focuses on supporting pharmacists to tackle specific
challenges faced by ageing consumers, such as poor nutrition.
According to the British Nutrition Foundation, a risk of
malnutrition exists for as many as one in seven elderly
people1. Thanks to the "Young for Old, Old for Young"
dedicated training program, pharmacists will be able to improve
their skills in recognizing the need for and providing consumers
with the appropriate health and nutritional advice.
Uta Kemmerich-Keil, CEO and
President of Merck Consumer Health, commented: "The philosophy
behind WE100 is rooted in the belief that as people live longer
lives, doing so as healthily as possible needs to be a top priority
for all generations". In the UK, the WE100 program gained support
and attention from policy makers, such as the member of parliament
(MP) Eleanor Smith(Labour).
"MumPlus" campaign by
Femibion celebrates working mothers
A recent survey2 by Femibion - a leading multivitamin
for pregnancy and a strategic brand of the Consumer Health business
- revealed that 62% percent of women believe having children will
halt or delay career progression. Femibion therefore decided to
call for a fundamental change of narrative in the workplace, to one
where motherhood is rightly valued and something to be proud of. In
the survey, 94% of women agreed with this objective, whilst
admitting that reality did not always meet their expectations.
Through a series of creative videos, the brand wants to share
the reassuring message that it should be a dualism of "motherhood
AND career", not a decision between "either or". A MumPlus campaign
LinkedIn page (https://de.linkedin.com/company/mumplus) has been
launched to inspire women to show support for the campaign and
encourage employers to think differently about the working mothers
around them. To further carry the campaign's message, a LinkedIn
"badge" was developed which working mothers can add to their
profile. By displaying the badge users can express that motherhood
can add value to the workplace. Femibion continues to lead the way
for digital transformation of the business, focusing the essential
part of its marketing efforts on engaging with consumers online,
for example through starting a discussion on LinkedIn, a crucial
platform for working mums who are building their professional
profile online.
Successful brand expansion keeps the
spirit of Vigantol intact
Vigantol, the No1 Vitamin D brand in
Germany3, successfully
expanded its range with the launch of the food supplement
Vigantolvit in Germany (2000 IU).
This new product introduction contributed to a very strong
double-digit growth of the brand in the market.
The recently launched Vigantolvit campaign is intended to
showcase that a healthy and conscious lifestyle can help you
prepare for an active future. The campaign is centred around a
60-year-old grandmother who continues to go surfing alongside her
daughter and granddaughter. The campaign further illustrates the
desire of Vigantolvit to help to bring generations together by
enjoying an active lifestyle. based on the claim "Young with old.
Old with Young.", the campaign is fully in line with Consumer
Health's purpose to help prepare society for a new era of humans
living 100 healthy years.
About Merck's Consumer Health Business
The Consumer Health business of Merck aims at helping to prepare
society for a new era of humans living 100 healthy years. For this
purpose, the business supports the so-called WE100®
movement meant to activate projects and communication efforts
accordingly. The leading "lovebrands" of Merck's Consumer Health
business, such as Neurobion®, Bion®,
Nasivin®, Seven Seas®,
Dolo-Neurobion®, and Femibion® support this
overarching purpose through consumer-inspired innovation. - The
Consumer Health business is with over 3,800 employees globally
active in over 40 markets. The portfolio comprises of brands with
annual total sales of over $ 1
billion. Consumer Health is a business of the Healthcare
business sector within the Merck Group with global headquarters in
Darmstadt, Germany. For more
information please go to http://www.merck-consumer-health.com or
https://twitter.com/merck_ch
All Merck Press Releases are distributed by e-mail at the same
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About Merck
Merck is a leading science and technology company in healthcare,
life science and performance materials. Around 50,000 employees
work to further develop technologies that improve and enhance life
- from biopharmaceutical therapies to treat cancer or multiple
sclerosis, cutting-edge systems for scientific research and
production, to liquid crystals for smartphones and LCD televisions.
In 2016, Merck generated sales of € 15.0 billion in 66
countries.
Founded in 1668, Merck is the world's oldest pharmaceutical and
chemical company. The founding family remains the majority owner of
the publicly listed corporate group. Merck holds the global rights
to the Merck name and brand. The only exceptions are the United States and Canada, where the company operates as EMD
Serono, MilliporeSigma and EMD Performance Materials.
_________________________________________
1. British Nutrition Foundation (2016). Older adults [online].
Available at:
https://www.nutrition.org.uk/nutritionscience/life/older-adults.html?limit=1&start=5
[accessed 13 Feb. 2017].
2. Femibion survey conducted in 2017 in Germany
3. Insight Health Marktdaten, ehem. VIGANTOLETTEN®, Absatz MAT
08/2017
(Logo: http://photos.prnewswire.com/prnh/20160524/371574LOGO
)
SOURCE Merck