SHELTON, Conn., Jan. 17, 2018 /PRNewswire/ -- Introducing, the
first-of-its-kind bi-directional razor, Schick® Intuition®
f.a.b.™ - that's f.a.b., for
forwards and backwards. This innovation enables women to
effortlessly shave with a razor in both directions without lifting
the razor from their skin. The latest addition to the
convenience focused Schick® Intuition® portfolio comes from
extensive years of testing in order to create a product that will
revolutionize a learned behavior established by the industry.
"Ease and convenience is the name of the game for Schick®
Intuition®," said Anthony Pietrini,
Senior Brand Manager for Schick® Intuition® at Edgewell Personal
Care. "In 2003, Schick® Intuition® revolutionized the shaving
experience with the launch of the world's first 2-in-1 razor that
lathers and shaves in one easy step to give consumers a smooth,
effortless shave. Now, we're welcoming 2018 by staying true
to our legacy of delivering products that take the hassle out of
shaving with the all new Schick® Intuition®
f.a.b.™ . This breakthrough product will
provide a solution to one of the biggest conventions in shaving
through the use of bi-directional shaving."
What's fab about f.a.b.?
- The bi-directional cartridge allows you to safely shave forward
and back without lifting the razor from your skin.
- Top blades shave up and the bottom blades shave down to help
achieve a comfortable shave.
- The razor cartridge has advanced moisture gel built-in for an
effortless glide.
"With a new and disruptive razor technology, we wanted to ensure
the razor performed to the best of its ability," said Eric Kaplan, Project Manager Research &
Development at Edgewell Personal Care. "This was one of the most
consumer-tested shave systems we have ever launched. Schick®
Intuition® f.a.b.™ was designed for safety and
comfort while still providing for outstanding closeness.
Consistent with our vision, and with an emphasis on the consumer,
our team is proud to deliver this unique, insightful and intuitive
innovation."
To discover the first-of-its-kind razor yourself, pick up a
Schick® Intuition® f.a.b.™ razor
today at mass, drug and grocery stores nationwide. For more
information, visit www.Schick.com/Intuitionfab or follow along via
Instagram and Facebook (@SchickIntuition).
ABOUT EDGEWELL PERSONAL CARE
Edgewell Personal Care
(NYSE: EPC) manufactures and markets a diverse range of personal
care products in the wet shave, skin care, feminine care and infant
care categories with well-established brand name products such as
Schick® and Wilkinson Sword® men's and women's shaving systems and
disposable razors; Edge® and Skintimate® shave preparations;
Playtex®, Stayfree®, Carefree® and o.b.® feminine care products;
Banana Boat® and Hawaiian Tropic® sun care products; Bulldog®
skin care; Playtex® infant care products; Diaper Genie® and Litter
Genie® disposal systems; and Wet Ones® moist wipes. ©2018
Edgewell.
Media Contact
Brittany
Herrmann
Edelman, for Schick Intuition
(212) 704-8264
brittany.herrmann@edelman.com
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SOURCE Schick Intuition