NEW YORK, Jan. 16, 2018 /PRNewswire/ -- Yext, Inc.
(NYSE: YEXT), the leader in Digital Knowledge Management, today
announced early access for its Winter '18 Product Release.
Packed with powerful, next-generation updates, the Winter '18
Release offers Yext users an entirely new way to update their
digital knowledge, deep insights to help them make informed
decisions, and more.
"We are witnessing a major platform shift fueled by the rise of
intelligence. As services strive to give you a more thoughtful,
direct answer, they need more knowledge about your business," said
Howard Lerman, Yext Founder and CEO.
"Today's launch is about giving businesses new ways to control
their essential digital knowledge, in more places, and across more
types of entities."
With the new Yext Knowledge Assistant, updating Yext is
now as easy as texting a friend. First unveiled onstage at ONWARD
17, the Knowledge Assistant is a breakthrough conversational UI
that allows Yext users to update the public data about their
businesses. Businesses can use Facebook Messenger or SMS text
messaging to make crucial updates to the Yext Knowledge Manager —
like uploading a photo, changing store hours, or responding to
reviews — in real time, without needing to log in or install an
app. The Knowledge Assistant is smart, and can even text the user
to remind them of an upcoming holiday that might warrant a change
in store hours, so customers don't show up to a closed
storefront.
"Digital knowledge is changing constantly, so to unlock its full
power, businesses need a way for their teams to easily and
conveniently update their knowledge," said Marc Ferrentino, Chief Strategy Officer at Yext.
"The Knowledge Assistant lets you simply text Yext updates using a
smart, conversational interface, and will fundamentally improve a
business's ability to manage its digital knowledge."
The Winter '18 Release also includes:
- New platform support for ATMs, drop boxes, charging
stations, and retail kiosks: A new, tailored experience to
control and manage key information about these entities. Banks can
leverage this update to ensure consumers see accurate information
about their ATMs, including the branches or offices in which those
ATMs are located. Automotive companies can now highlight vehicle
charging stations. Delivery and logistics companies can help
customers find drop boxes and self-service locations. Retailers can
now control data about coin-counting machines, self-serve rental
stations, electronics trade-in stations, or other in-store
kiosks.
- WeChat Location Mini Programs: Customers with locations
in Mainland China, Hong Kong, or
Macau can now use Yext to reach
consumers in China on their
platform of choice. With this new integration, businesses can
manage and push out digital knowledge about their Chinese stores in
Mandarin on WeChat via Yext, ensuring WeChat users in China can find their business locations.
- Sentiment Analysis: Customers with Yext Reviews can now
gain deep insights from their reviews via natural language
processing. Sentiment Analysis helps identify trending keywords and
see how those keywords correlate with positive or negative
sentiment, so Yext customers can better inform their business
decisions.
- Competitive Intelligence: Businesses can see how their
ratings and search performance stack up against the competitors of
their choice, and use this information to make more informed
marketing decisions.
"We are committed to innovating on behalf of our customers, and
the new features in the Winter '18 Release represent a major
step forward," Ferrentino said. "Today's release offers businesses
more control of their brands across the intelligent services of the
future, and more insights to inform their business decisions."
The features listed above are now available to eligible Yext
customers for early access. For more information, visit the Yext
website.
About Yext
Yext is pioneering a new category called
Digital Knowledge Management, which gives businesses control of all
of the public facts that they want consumers to know across the
intelligent ecosystem. The Yext Knowledge Engine™ lets companies
manage their digital knowledge in the cloud and sync it to over 100
services in the PowerListings® Network. Yext Listings, Pages, and
Reviews enable businesses around the globe to facilitate
face-to-face and digital interactions that boost brand awareness,
drive foot traffic, and increase sales.
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SOURCE Yext, Inc.