CINCINNATI, Jan. 16, 2018 /PRNewswire/
-- MarketPredict® is now available to political
campaigns that want to simulate how changes in their marketing and
media buy plans will affect voters' decisions on Election Day.
MarketPredict is a data analysis service that offers live,
predictive modeling to help campaigns and agencies deliver smart
media campaigns and convert voters. MarketPredict, a product of The
E.W. Scripps Company (NYSE: SSP), was unveiled to an audience of
political insiders at today's MediaPost Marketing Politics
Conference in Washington, D.C.
Built by a team led by veteran political data scientists and
sales strategists, MarketPredict analyzes rich data sets from
multiple sources, offering clients five points of differentiation
over competitors. MarketPredict's proprietary system:
- Forecasts campaigns' voter conversion, not just its
reach, by modeling the factors that can influence a
voter.
- Updates data in real time to deliver insights into how
voters might react to major news events like a hurricane or a
national security event.
- Provides omnichannel recommendations across paid,
earned and owned media including television, digital, social media
and campaign events.
- Easily integrates campaign data sets and pairs
these with the proprietary MarketPredict system to develop a
smarter campaign.
- Delivers data that is easy to understand and simple to put
to work. The MarketPredict team helps clients translate the
data from live models to create an actionable plan.
"MarketPredict monitors the latest voter opinions and word of
mouth to help campaigns and agencies understand what voters really
care about," said Eisha Armstrong,
managing director for MarketPredict. "After running successful
internal pilots of the service in the 2016 elections and again in
the Virginia gubernatorial race in
2017, we have seen demand for the product on a broader scale from
campaigns looking to use data more strategically to win
voters."
To learn more, visit market-predict.com, email
info@market-predict.com or call Michelle
Campbell, head of sales for MarketPredict, at
202-408-2713.
About Scripps
The E.W. Scripps Company (NYSE: SSP)
serves audiences and businesses through a growing portfolio of
television, radio and national media brands. With 33 television
stations, Scripps is one of the nation's largest independent TV
station owners. Scripps runs an expanding collection of national
journalism and content businesses, including Newsy, the
next-generation national news network; podcast industry leader
Midroll Media; and fast-growing national broadcast networks Bounce,
Grit, Escape and Laff. Scripps produces original programming
including "Pickler & Ben," runs an award-winning investigative
reporting newsroom in Washington,
D.C., and is the longtime steward of the Scripps National
Spelling Bee. Founded in 1878, Scripps has held for decades to the
motto, "Give light and the people will find their own way."
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SOURCE The E.W. Scripps Company