Today at the National Retail Federation’s (NRF) annual show,
VMware, Inc. (NYSE:VMW), a global leader in cloud infrastructure
and business mobility, highlighted several customers who have
deployed VMware technology to modernize data centers, integrate
public cloud solutions, empower the digital workspace and transform
networking and security.
Embracing a Multi-Cloud Strategy to Improve Customer
ExperienceThe velocity of change in retail IT is making
recognized brands rethink their IT strategies and consider cloud as
a way to speed delivery. VMware helps create a foundation of shared
technologies to serve both digital and in-store needs to create a
connected retail environment.
DFS, the U.K.’s largest furniture producer, is focused on
providing customers with the best shopping experience – whether
in-store or online. With more than 50 percent of its website
traffic now coming through a mobile device, the retailer said it
wanted to have the infrastructure in place to help increase website
uptime and improve the customer experience. In addition, DFS needed
a solution that could flex during times of high customer demand –
such as their ‘Guaranteed by Christmas’ ordering period and Boxing
Day – rather than having to run an environment at full capacity
year-round.
The customer chose to move to a scalable, cloud-first
infrastructure through Rackspace Private Cloud powered by VMware.
With this VMware Cloud Verified solution, the retailer said it can
handle spikes in online traffic year-round by expanding its
existing infrastructure when necessary, taking advantage of a
multi-cloud approach from VMware.
“VMware is second to none in the hybrid cloud space, so we knew
we could rely on its technology. We’ve used its virtualization
solutions for several years, but the ability to build on what we’d
created internally with an infinitely scalable infrastructure was a
great prospect,” said Russell Harte, CIO, DFS. “VMware’s hybrid
cloud technology was going exactly where we needed, with its
multi-cloud solution allowing us to manage not just a VMware
environment, but clouds across other providers as well. Moving to a
multi-cloud environment based on VMware’s technology has
transformed the way we run IT.”
Empowering the Digital Workspace to Enhance Customer
EngagementToday’s consumers want convenient, frictionless
experiences – anytime, everywhere. At the same time, retail and
consumer brands need to monitor and collect data and offer
solutions that enable customers to make smarter buying decisions,
in real-time as responses to behaviors. VMware’s digital workspace
solutions help customers improve app and infrastructure delivery to
mobile endpoints, which can help improve customer engagement and
enhance experiences with mobile devices.
Royal Caribbean, one of the world’s leading global cruise lines,
utilizes VMware AirWatch to manage mobile devices used by employees
both on ships and shoreside. In addition to traditional device
management, Royal Caribbean’s IT team uses AirWatch to deploy
applications over-the-air to employee devices – regardless of where
they are in the world.
“In order to provide the best experience to our on-board
customers, our crew members require seamless, secure access to
certain apps,” explained Jorge De La Cruz, Apple Architect,
Information Technology, Royal Caribbean International. “With
AirWatch, we can deploy apps based on an employee’s department, job
title or location so they have access to the exact tools they need,
whenever and wherever they need them.”
Transforming Networking and SecurityIn December
2017, VMware acquired VeloCloud, the industry leader in
Cloud-Delivered SD-WAN. This solution helps retail enterprises
deploy branch networks that are agile, flexible, scalable and
secure. Retailers can also cross boundaries between digital and
brick and mortar retail environments to deliver a complete, secure
and high-quality customer experience. VeloCloud SD-WAN can help
customers in their efforts to achieve PCI Certification, including
Attestation of Compliance (AoC), which helps retail customers
accelerate their PCI audit process. Centralized visibility and
management via VeloCloud Orchestrator can help retailers centralize
implementation of PCI-compliant architectures across retail
locations globally.
Maintaining network-wide connectivity with continuous uptime to
support in-store and online transactions is a high priority for
Brooks Brothers, the United States’ oldest clothing retailer. When
it came time to update its network to support future growth, the
organization said it turned to VeloCloud SD-WAN.
‘With VeloCloud SD-WAN, we’re now able to extend the Brooks
Brothers footprint to all geographies and allow all sites to have
the same seamless network access regardless of location,” said
Manny Stergakis, technical architect, Brooks Brothers. “VeloCloud
Cloud-Delivered SD-WAN has enabled modernization of our global
retail network with migration and secure, reliable access to cloud
applications, simplified deployments and management of our WAN, and
reduced cost of operations, to deliver our high quality, high end
customers a world class shopping experience.”
To learn more about how VMware is helping retailers modernize
and mobilize IT, visit the VMware booth (#3807) at NRF or browse
www.vmware.com/solutions/industry/retail.
Additional Resources
- Visit the VMware Industry Solutions blog to learn more about
how VMware is driving outcomes for customers in the Retail,
Education, Financial Services, Government, Healthcare and Telco
industries
- Follow VMware on Facebook, LinkedIn and Twitter
VMware, VMware Cloud and AirWatch are registered trademarks or
trademarks of VMware, Inc. or its subsidiaries in the United States
and other jurisdictions.
This article may contain hyperlinks to non-VMware websites that
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About VMware VMware, a global leader in
cloud infrastructure and business mobility, helps customers realize
possibilities by accelerating their digital transformation
journeys. With VMware solutions, organizations are improving
business agility by modernizing data centers and integrating public
clouds, driving innovation with modern apps, creating exceptional
experiences by empowering the digital workspace, and safeguarding
customer trust by transforming security. With 2016 revenue of $7.09
billion, VMware is headquartered in Palo Alto, CA and has over
500,000 customers and 75,000 partners worldwide.
Media ContactAngela Leaf VMware Global
Communications Phone: +1 860-480-3367aleaf@vmware.com
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