TCL Introduces the Alto Family of Audio Products
January 08 2018 - 4:00PM
Business Wire
America’s Fastest-Growing TV Brand Announces
the TCL Roku Smart Soundbar, with Roku Connect and Roku
Entertainment Assistant
(CES) - TCL®, one of the world’s largest and America’s
fastest-growing television brand continues to grow its product
offerings in North America. At its press conference today, TCL
announced plans to bring to market the Alto™ family of audio
products as an assortment of soundbars that will offer both
standard and smart solutions. The company, with Roku Inc.
(Nasdaq:ROKU), unveiled the TCL Roku Smart Soundbar, as the first
product in the Alto™ family, expected in late 2018. The TCL Roku
Smart Soundbar is also the first device to launch from Roku’s newly
announced Whole Home Entertainment Licensing program.
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the full release here:
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America’s Fastest-Growing TV Brand
Announces the TCL Roku Smart Soundbar, with Roku Connect and Roku
Entertainment Assistant (Photo: Business Wire)
“A complete home theater experience includes high quality
audio,” said Aaron Dew, Director of Product Development, TCL.
“TCL’s vast capabilities in audio combined with our vertical
integration will enable us to deliver the same premium experience
in the Alto family as we have with our televisions.”
The Alto lineup is topped with the TCL Roku Smart Soundbar. This
product will take advantage of the Roku OS to deliver a superb
entertainment experience. It will offer premium sound, while taking
advantage of Roku Connect to connect to other AV devices, and new
voice controls accessible through the Roku Entertainment Assistant.
Although the TCL Roku Smart Soundbar will be compatible with any
TV, it will be even better when combined with TCL Roku TVs by
extending hands free voice and audio capabilities to the TV for
more control and entertainment functionality.
“Our TCL Roku TVs are amazingly popular among consumers, making
the TCL brand the 3rd most popular smart TV in the US in 2017.
We’re doubling down on our partnership with Roku to offer our
customers an easy way to add premium sound and enhanced
functionality to a TCL Roku TV,” said Chris Larson, Senior Vice
President, TCL. “TCL is dedicated to integrating leading
technologies into our entertainment product portfolio and by
partnering with Roku we’re bringing a better home theater
experience to our consumers.”
“TCL is an exceptional Roku TV partner and a natural fit to be
the first partner to plan to build a smart soundbar under our new
licensing program,” said Roku CEO Anthony Wood. “The TCL Roku Smart
Soundbar will offer a great value and make TV watching even more
enjoyable by offering premium sound and more entertainment control
through Roku Connect and the Roku Entertainment Assistant.”
A Better Smart Soundbar
The TCL Roku Smart Soundbar will feature Roku Entertainment
Assistant, the company’s voice assistant built specifically for the
home entertainment experience. Roku Entertainment Assistant will
allow for seamless voice control of Roku OS devices in the home.
For example, the TCL Roku Smart Soundbar will be able to turn on a
TCL Roku TV when asked to launch video content or stream audio even
when the TV is turned off. Consumers will be able to use their
voice to play, pause and resume music and audio without picking up
a remote control or pushing a button. They will also be able to
search for and explore a large selection of entertainment. In
addition, a TCL Roku Smart Soundbar will leverage Roku Connect to
wirelessly connect to other Roku Connect devices in the home
entertainment network. This means a TCL soundbar can easily work
with other TVs or smart speakers within the Roku ecosystem.
To learn more about TCL and its products visit booth #12929 in
Central Hall at the 2018 Consumer Electronics Show January 9-12 in
the Las Vegas Convention Center or visit www.tclusa.com/ces.
About TCL
Already one of the world's best-selling consumer electronics
brands, TCL is now the fastest-growing TV brand in North America.
TCL (The Creative Life) was founded more than 35 years ago and
prides itself on delivering high quality products featuring stylish
design and the latest technology. With extensive manufacturing
expertise, a vertically integrated supply chain, and
state-of-the-art panel factory, TCL offers innovative televisions,
including the award-winning TCL Roku TV.
For additional product information please
visit www.tclusa.com.
About Roku, Inc.
Roku pioneered streaming to the TV. We connect users to the
streaming content they love, enable content publishers to build and
monetize large audiences, and provide advertisers with unique
capabilities to engage consumers. Roku streaming players and Roku
TVTM models are available around the world through direct retail
sales and licensing arrangements with TV OEMs and service
operators. Roku is headquartered in Los Gatos, Calif. U.S.A.
TCL is a registered trademark of TCL Corporation.
Roku is a registered trademark and Roku TV is a trademark of
Roku, Inc. in the U.S. and in other countries.
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TCLRachelle Parks858-212-1176rachelle.parks@tcl.comorRokuSeana
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