MIAMI, Jan. 8, 2018 /PRNewswire/ -- Republica, one
of America's leading and fastest-growing independent marketing and
communications agencies, announced today that it has been selected
as the global strategic agency for Azamara Club Cruises, a
subsidiary of Royal Caribbean Cruises, Ltd. As part of the
assignment, Republica will lead myriad initiatives encompassing strategy, creative,
media, digital, and social for the project launching Azamara's new
ship, the Azamara Pursuit.
Republica will work in partnership with Azamara and existing
agencies to develop a unified, multifaceted marketing and
communications strategy to showcase not only its brand, but also
its unparalleled Destination Immersion® offering, which allows
travelers to deeply experience the cultures of Azamara's
awe-inspiring destinations.
During an extensive agency review, Republica developed a
campaign focusing on global luxury travelers, with the goal of
driving awareness as well as increasing bookings of Azamara
packages. The soon-to-be-launched campaign highlights Azamara's
commitment to offering longer stays at smaller ports where guests
can experience more onshore — at locations where only smaller ships
can reach.
"Republica's track record as a long-term, trusted partner to
numerous respected global brands – coupled with their high-caliber
team – makes them an ideal partner for Azamara as we embark on this
journey aimed at creating meaningful connections with
international, experience-driven audiences," commented Larry Pimentel, president and CEO of Azamara
Club Cruises. "Republica has a deep-rooted understanding of the
global, culturally-driven consumer. We are thrilled to have
them join the Azamara team and excited to partner with them," Mr.
Pimentel added.
Azamara Club Cruises joins Republica's growing roster of
blue-chip clients, including an array of Fortune 500 companies the
agency services in both the United
States and internationally.
"Azamara is a marvelous brand with legions of loyal customers,
and we are excited to build new affinity with discerning, elite
consumers around the world," said Jorge A.
Plasencia, co-founder, chairman, and CEO of Republica.
"Partnering with Azamara, we have developed a solid,
strategically-relevant campaign that we are confident will
establish trust, create loyalty, and ultimately bring new customers
to Azamara for years to come," added Mr. Plasencia.
About Azamara Club Cruises®
Azamara Club Cruises® is
a boutique upmarket cruise line. Azamara's wide selection of
Destination Immersion® signature programming offers guests the
opportunity to Stay Longer and Experience More, delivering guests
authentic cultural experiences across the globe. In 2018, Azamara
will take guests to more than 200 ports, in 70 countries, including
170 late night stays and 114 overnights. Azamara's commitment to
Destination Immersion® coupled with exceptional onboard service
offers and inclusive amenities, make for a unique cruise vacation
experience.
About Royal Caribbean Cruises Ltd.
Azamara Club
Cruises® is a brand of Royal Caribbean Cruises Ltd. (NYSE: RCL),
which is a global cruise vacation company that owns and operates
three global brands: Royal Caribbean International, Celebrity
Cruises and Azamara Club Cruises. We are a 50 percent joint venture
owner of the German brand TUI Cruises, a 49 percent shareholder in
the Spanish brand Pullmantur and a minority shareholder in SkySea
cruises. Together, these brands operate a combined total of 49
ships with an additional twelve on order as of September 30, 2017. They operate diverse
itineraries around the world that call on approximately 535
destinations on all seven continents. Additional information can be
found on www.rclcorporate.com.
About Republica
Republica is one of America's leading
and fastest-growing independent advertising and communications
agencies. Based in Miami, Florida,
Republica provides integrated business advisory services including
strategy, research and analytics, consumer science, creative,
digital, media planning and buying, social, and experiential, to
numerous blue-chip clients in the U.S, and markets around the
world. Founded in 2006, Republica is a member of MAGNET, the
world's leading network of independent agencies with partner
offices in 100 cities across the globe. For more information, visit
www.republica.net, and follow @RepublicaWorld on social media.
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SOURCE Republica