Isodiol International Inc., (CSE:ISOL) (OTC:ISOLF) (FSE:LB6A.F)
(the “Company” or “Isodiol”), a global bioactive
phytoceutical innovator specializing in the development of
pharmaceutical and wellness products, announced today that it has
entered into a licensing agreement with Level Brands Inc. (NYSE
American:LEVB), an innovative marketing and licensing company that
provides bold, unconventional and socially responsible branding for
leading businesses.
Under the agreement, Isodiol will work with
Level Brands to develop consumer products for its business units,
kathy ireland® Health & Wellness and Ireland Men One (I’M1),
the company’s lifestyle brand for men. Encore Endeavor One
(EE1), Level Brands’ corporate brand management and producer of
experiential entertainment events, will provide strategic advisory
services for the new wellness product lines.
“We look forward to benefitting from Kathy
Ireland's proven track record in product strategy and marketing,”
said Marcos Agramont, President of Isodiol. “Ms. Ireland has
an uncanny sense of her consumers’ tastes and needs, which has led
to their extraordinary loyalty and confidence in her products.
Having brought over 17,000 diverse and popular products to market,
she has captured the hearts and minds of millions of customers who
actively and consistently support her brands. Ms. Ireland
will bring tremendous energy into this burgeoning field, and we are
eager to work with her and the incredible team assembled at Level
Brands.”
"Isodiol is an innovative, progressive and
pioneering company,” said Kathy Ireland, Level Brands’ Chairman
Emeritus and Chief Brand Strategist. “Their success in CBD products
derived from hemp are 99%+ pure, bioactive and pharmaceutical
grade. The products include body balm, tincture, skincare,
nano-mist and functional beverages. One of the many
responsibilities in this new venture is, for me personally, to
serve as Educator in Chief about cannabidiol, and how it is used in
Isodiol. This company is leading the strategy of appropriate uses
of hemp derivatives, and Isodiol products are free of THC. It’s
ironic that people find controversy in the powerfully useful hemp
plant. Without THC, hemp has many natural and important uses, which
are beneficial in countless ways. We need people to please
understand, that hemp, without THC, is similar to a grape without
fermentation. What the Isodiol team has done is, bring the best
qualities of hemp-derived CBD to the market without any
psychotropic element, whatsoever. This is the second product for
kathy ireland® Health & Wellness, licensed by Level Brands, and
we welcome the Isodiol team to our family at Level."
“Level Brands is committed to exploring new and
cutting-edge technologies and products and bringing them to the
American market,” says Martin A. Sumichrast, CEO of Level
Brands’. “Isodiol is a pioneer and a leader in the
commercialization of a 99%+ pure, Bioactive pharmaceutical-grade
cannabinoid products derived from the hemp plant. We are excited to
work with Isodiol on developing the highest quality hemp
derivatives-based consumable and topical skin care products for
kathy ireland® Health & Wellness and I’M1.”
kathy ireland® Health & Wellness, I’M1 and
EE1 are led in marketing and creative by Stephen Roseberry,
President and Chief Marketing Officer of kathy ireland® Worldwide
(kiWW®), together with kiWW®’s Global Creative Director, Jon
Carrasco. I’M1 was co-founded by Kathy Ireland and Tommy
Meharey - Marine, millennial father, global fashion model, concert
producer, Vice President of kathy ireland® Weddings & Resorts,
as well as the youngest Board of Directors member of kathy ireland®
Worldwide. EE1 was co-founded by Ireland and Nic Mendoza,
heir to a family legacy with generations of extraordinary musical
success. Mr. Mendoza is a certified sound specialist, with an
emphasis on live performance, having toured with artists as diverse
as Janet Jackson and Robin Thicke, and a producer of albums and
musical theater.
The new Isodiol kathy ireland® Health &
Wellness and I’M1 products are expected to debut in mid to late
Spring 2018 and be available online and in select retail
stores. Level Brands is committed to social responsibility,
with each partner, client, and licensee supporting its Millennium
Development Goals to improve the condition of lives around the
world. Through this licensing agreement, Isodiol has made a
corporate culture and financial commitment to support these goals
with an emphasis on health and wellness.
Level Brands will receive an initial US$2
million payment in the form of Isodiol shares and initial cash
payments of US$62,500 each due at execution of the licensing
agreement and on June 30, 2018 . During the term of the agreement
Level will also receive US$750,000 per quarter in the form of
Isodiol shares and a 3% royalty on all gross sales of branded
products. The release of Isodiol shares to Level shall be subject
to a rolling thirty-month escrow following each issuance. The
contract term is for an initial five years. Marketing materials
were designed and filmed in December 2017 and both parties intend
to finalize all points of the negotiations no later than January
31, 2018.
About Isodiol International Inc.
(www.Isodiol.com)
Isodiol International Inc. is
the market leader in pharmaceutical grade phytochemical compounds
and the industry leader in the manufacturing and development of
phytoceutical consumer products.
Isodiol is the pioneer of many firsts for the
cannabis industry including commercialization of 99%+ pure,
bioactive pharmaceutical grade cannabinoids, micro-encapsulations,
and nanotechnology for the highest quality consumable and topical
skin care products.
Isodiol's growth strategy includes the
development of over-the-counter and pharmaceutical drugs, expanding
its phytoceutical portfolio, and aggressively continuing
international expansion into Latin America, Asia and Europe.
About Level Brands, Inc.
(www.LevelBrands.com)
Level Brands creates bold,
unconventional and socially responsible branding for leading
businesses. With a focus on corporate brand management and consumer
products marketing art, beauty, fashion, health & wellness
including the beverage space, entertainment, and real estate.
Licensed brand marketing is at the core of the Level Brand
businesses: Ireland Men One or I'M1, for millennial men and the
women who love them; Encore Endeavor One or EE1, corporate brand
management and producer of experiential entertainment events and
products across multiple platforms; kathy ireland® Health &
Wellness; Beauty & Pin-Ups, Level Brands' hair care and
disruptive women's products brand.
Join Us On: Facebook:
https://www.facebook.com/isodiol/ Twitter:
@isodiol
ON BEHALF OF THE BOARD
Marcos Agramont, CEO & Director 604-409-4409
marcos@isodiol.com
INVESTOR RELATIONS: Ir@isodiol.com
www.isodiol.com
MEDIA CONTACT: Carrie Booze North 6th Agency
212-334-9753 ext.142 Isodiol@n6a.com
Forward-Looking Information:
This news release contains "forward-looking information" within the
meaning of applicable securities laws relating to statements
regarding the Company's business, products and future of the
Company’s business, its product offerings and plans for sales and
marketing. Although the Company believes that the expectations
reflected in the forward-looking information are reasonable, there
can be no assurance that such expectations will prove to be
correct. Readers are cautioned to not place undue reliance on
forward-looking information. Such forward looking statements are
subject to risks and uncertainties that may cause actual results,
performance and developments to differ materially from those
contemplated by these statements depending on, among other things,
the risks that the Company's products and plan will vary from those
stated in this news release and the Company may not be able to
carry out its business plans as expected. Except as required by
law, the Company expressly disclaims any obligation, and does not
intend, to update any forward-looking statements or forward-looking
information in this news release. Although the Company believes
that the expectations reflected in the forward-looking information
are reasonable, there can be no assurance that such expectations
will prove to be correct and makes no reference to profitability
based on sales reported. The statements in this news release are
made as of the date of this release.
The CSE has not reviewed, approved or
disapproved the content of this press release.
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