More new paid members joined Prime worldwide
than any previous year
Prime members around the world used Prime
digital benefits this year more than ever before
Best of Prime 2017 in the U.S. includes Fire TV
Stick and Echo Dot, Prime Video: The Grand Tour, Prime
Music: “Believer” by Imagine Dragons and Prime Reading:
The Handmaid’s Tale
December 30 was Prime’s largest day for
streaming around the world, with Prime Originals — The Grand Tour 2
and The Marvelous Mrs. Maisel — its top two shows
Prime members now enjoy unlimited Free
Two-Day Shipping on more than 100 million items in the
U.S.
(NASDAQ: AMZN) — Amazon today announced its Best of Prime 2017 –
revealing some of the Prime member favorites of the year. Built on
a foundation of fast, free delivery, more than five billion items
worldwide shipped with Prime in 2017, including free same-day,
one-day, and two-day shipping. Prime is designed to make members’
lives easier and more fun with a unique combination of shipping,
shopping and entertainment. Prime members used their digital
benefits in 2017 more than in any previous year - putting The Grand
Tour on Prime Video, “Believer” by Imagine Dragons on Prime
Music and The Handmaid’s Tale on Prime Reading on the U.S. ‘best
of’ list for 2017. Find Amazon’s Best of Prime 2017 on
Prime Insider.
This press release features multimedia. View
the full release here:
http://www.businesswire.com/news/home/20180102005390/en/
Best of Prime 2017 in the U.S. includes
Fire TV Stick and Echo Dot, Prime Video: The Grand Tour, Prime
Music: "Believer" by Imagine Dragons and Prime Reading: The
Handmaid's Tale (Graphic: Business Wire)
“From Fire TV Stick and Echo Dot to Imagine
Dragons, Manchester by the Sea and even the Instant Pot, Prime
members certainly have great taste! Tens of millions of
members around the world enjoy the many benefits included with
Prime, and in fact, more new paid members joined Prime worldwide
this year than any previous year. In 2017, more than five
billion items worldwide shipped with Prime and members used digital
benefits like Prime Video, Prime Music and Prime Reading more than
ever before,” said Greg Greeley, Vice President, Amazon Prime.
“Our Best of Prime feature not only demonstrates what was trending
this year, it also gives us insight into what members love,
providing additional inspiration as we continue to innovate, invest
and make Prime even better in 2018.”
Prime is even better with Amazon devices and Amazon devices
are even better with PrimeFire TV Stick and Echo Dot top the
Best of Prime 2017 as the best-selling products purchased by U.S.
Prime members from any manufacturer in any category across all of
Amazon. Prime members in the U.S. embraced smart home shopping in
2017, with Prime members adding millions of new Amazon devices to
their homes, including Fire TV Stick with Alexa Voice Remote, Echo
Dot and Amazon Echo. These devices allow Prime members to get even
more from their membership by accessing music, video, photos, voice
shopping and more.
Best of Prime Video, Prime Music, Prime Reading and Twitch
PrimeIn the U.S., Prime offers members unlimited
access to award-winning movies and TV episodes with Prime Video;
unlimited access to Prime Music, Audible Channels for Prime, Prime
Reading, Prime Photos and Twitch Prime; early access to select
Lightning Deals, one free pre-released book a month with Amazon
First Reads, and more.
Amazon Originals Were in Demand on Prime Video
- Amazon Prime Video had a record year as
a global streaming service. Customers in over 240 countries and
territories around the world made The Grand Tour Season 1
and Sneaky Pete the most streamed Prime Originals.
- December 30, 2017 was the biggest
streaming day of the year around the world, and the top streamed
series on Prime Video that day were The Grand Tour Season
2 and Golden Globe-nominated The Marvelous
Mrs. Maisel.
- Manchester by the Sea was the
most watched Amazon Original Movie in the U.S.
- Live coverage of 10 NFL Thursday Night
Football games on Prime Video this season reached more than 17
million combined viewers in over 200 countries and
territories.
- Based on trailer views, among the most
anticipated Prime Originals in the U.S. were Tom Clancy’s Jack Ryan
and Man in the High Castle Season 3.
Prime Music Playlists Provided Prime Members with a Perfect
Soundtrack
- “Believer” by Imagine Dragons and
“Something Just Like This” by The Chainsmokers & Coldplay were
top played songs on Prime Music in the U.S.
- Some of the most played artists in 2017
in the U.S. included Luke Combs, Imagine Dragons, Shawn Mendes,
Kesha, Brett Young and Halsey.
- Prime members in the U.S. loved
listening to curated playlists by Amazon Music experts, including;
“Top Prime Songs,” “Uptempo Pop for Work” and “Relaxing Acoustic
Pop.”
Prime Reading Unlocks What’s New and Brings Back
Classics
- Dystopian novels held the top spots on
Prime Reading’s 2017 ‘most borrowed’ list in the U.S., including
Margaret Atwood’s The Handmaid’s Tale and George Orwell’s
1984.
- When it came to magazines, food
publications Clean Eating and Bon Appétit Magazine held the top
‘most read’ spots in the U.S. on Prime Reading.
- The most popular Prime-eligible
audiobook on Audible in the U.S. was No Excuses! by Brian Tracy and
the most popular Audible Original Series for Prime in the U.S. was
Bedtime Stories for Cynics.
More Great Entertainment with Twitch Prime
- Twitch Prime members worldwide ordered
more than five million pre-release games with a Prime
discount.
- Twitch Prime offered more than $1,100
in free gaming content in 2017 including 23 full games for free,
113 pieces of loot across 19 of the most popular games of the year
like. This included rare or exclusive content in Overwatch, Player
Unknown’s Battlegrounds, and Warframe, which were three of the most
popular bundles of loot among Twitch Prime Members in 2017.
Instant Pot was HotA Prime Day favorite in the U.S.,
the Instant Pot heated things up in 2017. Instant
Pot was the most gifted item on Amazon Wedding Registry
and the most Wish Listed item of the year by members and the
Instant Pot Cookbook was the most gifted book by members as well in
the U.S. in 2017. In fact, the Instant Pot found itself a spot
in homes from coast to coast as it was delivered to 27,000 U.S. zip
codes.
Unlimited Fast, Free Prime ShippingIn 2017, more
than five billion items were shipped with Prime
worldwide. Members in the U.S. can now enjoy unlimited
Free Two-Day Shipping on more than 100 million items –
expanded from more than 50 million items. This is in addition
to Prime FREE One-Day Shipping and Prime FREE Same-Day
Delivery in more than 8,000 U.S. cities and towns, and two-hour
delivery with Prime Now in more than 30 major cities.
Continued Prime Investments in Speed and SelectionWith
over 100 million items now eligible for free Prime shipping, Amazon
continued to expand its fulfillment capacity for Prime members and
the millions of small and medium-sized businesses that are able to
offer free Prime shipping through Fulfillment by Amazon. In
2017, the Amazon fulfillment and shipping network increased by more
than 30% in square footage worldwide. In the U.S. alone, more than
6,000 trailers and 32 Amazon Air planes were in place to serve
Prime members during the year.
Every Day Made Better with Prime – Now in 16
CountriesPrime was designed to make your life better every
single day. Tens of millions of members around the world in 16
countries enjoy the many benefits of Prime. In the U.S. that
includes unlimited access to award-winning movies and TV episodes
with Prime Video; unlimited access to Prime Music, Audible Channels
for Prime, Prime Reading, Prime Photos, Twitch Prime; early access
to select Lightning Deals, one free pre-released book a month with
Amazon First Reads, and more. Prime was built on the foundation of
unlimited fast, free shipping and members receive unlimited Free
Two-Day Shipping on more than 100 million items, Prime FREE One-Day
Shipping and Prime FREE Same-Day Delivery in more than 8,000 cities
and towns, and two-hour delivery with Prime Now in more than 30
major cities. New countries that joined Prime in 2017 include
Mexico, the Netherlands, Luxembourg and Singapore. Prime is also
available in the U.S., U.K., Spain, Japan, Italy, India, Germany,
France, China, Canada, Belgium and Austria. Start a free trial of
Amazon Prime at amazon.com/prime.
About AmazonAmazon is guided by four
principles: customer obsession rather than competitor focus,
passion for invention, commitment to operational excellence, and
long-term thinking. Customer reviews, 1-Click shopping,
personalized recommendations, Prime Fulfillment by Amazon,
AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV,
Amazon Echo, and Alexa are some of the products and services
pioneered by Amazon. For more information,
visit www.amazon.com/about and
follow @AmazonNews.
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