426 Days and Counting: Ohio Man Sets Record for Most Consecutive Days Eating at Chipotle
December 30 2017 - 12:40PM
Business Wire
Bruce Wayne (yes, that’s his real name) has eaten Chipotle for
426 straight days, defeating the previous record by one day
Not all heroes wear capes. But as it turns out, this one
sometimes does. Chipotle Mexican Grill (NYSE: CMG) recognized
today one of its biggest fans, a Tiffin, Ohio man named Bruce Wayne
who has spent the past 426 days enjoying at least one entrée per
day from his local Chipotle.
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Bruce Wayne of Tiffin, Ohio enjoys his
426th consecutive Chipotle meal. To celebrate, Chipotle presented
Wayne with his own Chipotle-inspired superhero gear, complete with
a cape and mask. (Photo: Business Wire)
Chipotle commemorated the milestone by presenting Wayne with a
custom-made Chipotle superhero cape and cufflinks – a nod to his
love of both Batman and burritos. Chipotle will also reinvest his
dollars spent over the course of his journey in a monetary donation
to a nonprofit of his choice.
Wayne began the self-started challenge on Oct. 30, 2016 after
learning of Chipotle’s plans to open a brand-new location in
Tiffin. He conducted research about Chipotle and learned about a
fellow fan who had ultimately consumed Chipotle for 425 days and
maintained his fitness goals. Wayne then set out to become the new
record holder.
“Day after day we’re committed to serving our customers the most
delicious, real ingredients we can find and it’s great to see a
customer like Bruce is as committed to us as we are to him,” said
Chris Arnold, communications director at Chipotle. “While this
might not be everybody’s New Year’s Resolution for 2018, it
certainly shows that our menu of real and fresh ingredients offers
something for everyone – even superheroes.”
After having consumed his record-breaking order, Wayne says he
has no immediate plans to stop. His entire journey is documented on
his personal Instagram account, including daily photos of his order
and accompanying receipt: www.instagram.com/mrwaynethebat/.
ABOUT CHIPOTLE
Steve Ells, Founder, Chairman and CEO, started Chipotle with the
idea that food served fast did not have to be a typical fast food
experience. Today, Chipotle continues to offer a focused menu of
burritos, tacos, burrito bowls, and salads made from fresh,
high-quality raw ingredients, prepared using classic cooking
methods and served in an interactive style allowing people to get
exactly what they want. Chipotle seeks out extraordinary
ingredients that are not only fresh, but that are raised
responsibly, with respect for the animals, land, and people who
produce them. Chipotle prepares its food using only real, whole
ingredients, and is the only national restaurant brand that uses
absolutely no added colors, flavors or other industrial additives
typically found in fast food. Chipotle opened with a single
restaurant in Denver in 1993 and now operates more than 2,350
restaurants. For more information, visit Chipotle.com.
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Chipotle Mexican GrillChris Arnold,
303-222-5912carnold@chipotle.com
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