SAN FRANCISCO, Dec. 20, 2017 /PRNewswire/
-- Salesforce (NYSE: CRM), the global leader in CRM,
today announced that Ashley Furniture Industries, Inc.
(Ashley)—one of the largest furniture manufacturers and
retailers in the world—has selected Salesforce Commerce
Cloud and Service Cloud to unify customer experiences across all
points of commerce, from shopping to fulfillment to customer
service.
Ashley supplies home furnishings to more than 6,000 retail
partners in 123 countries and has more than 750 retail locations
worldwide. As the shopping experience has grown more complex—with
79% of shoppers using multiple channels to research products
before buying them in-store—Ashley needed a modern, AI-powered
CRM platform that could keep pace with customer expectations
and support all points of commerce on a global scale.
"Innovation and the desire to continuously improve have been at
the foundation of Ashley's success for more than 70 years," said
Chris Wantlin, chief information
officer and chief digital officer at Ashley Furniture. "That's why
we're undergoing a complete digital transformation with Salesforce.
We're moving to one unified platform for customer engagement to
ensure every customer has an exceptional experience with our
brand."
With Commerce Cloud, Ashley will deliver more intelligent and
personalized shopping journeys. Whether shoppers are on the web,
mobile, social or in-store, they'll receive unique content,
campaigns, offers and recommendations, based on information such as
browsing history and past purchases. Using Service Cloud, Ashley's
customer service agents will get a 360-degree, omnichannel view of
every customer, enabling them to easily pick up conversations with
customers wherever their last interaction with Ashley left off. As
a result, Ashley shoppers will receive a connected experience
across every channel and touchpoint. Ashley will also leverage the
Salesforce Platform to build an in-store clienteling app, putting
the power of a unified customer profile in the hands of its
salespeople.
"As shoppers become more sophisticated and new channels emerge,
their expectations continue to rise," said Shelley Bransten, SVP, retail industry solutions
at Salesforce. "Today, shoppers expect frictionless experiences
with retailers. By connecting its ecommerce and customer service on
Salesforce, Ashley is addressing the needs of today's connected
shopper, ensuring they're able to delight shoppers at every step in
their journey."
About Ashley Furniture
Ashley Furniture
Industries, Inc. (Ashley) feels that every person deserves more
value for their money. Established in 1945, Ashley is one of the
largest manufacturers of home furnishings in the world, and was
recently named one of America's Best Employers by Forbes in 2017.
From design through fulfillment, Ashley is committed to delivering
the world's best home furnishing values, selection and service, and
earning the loyalty and trust of its customers every day. Visit
Ashley online at www.ashleyfurniture.com and "like" Ashley
Furniture Industries, Inc. on Facebook.
Ashley HomeStore is committed to being your trusted
partner and style leader for the home. This commitment has made
Ashley HomeStore the No. 1 furniture retailer in the U.S. and one
of the world's best-selling furniture store brands with more than
750 locations in 36 countries.
Start designing your dream home today. Visit Ashley HomeStore
online at www.ashleyhomestore.com. "Like" Ashley HomeStore on Facebook, follow us on
Twitter and Instagram, or see our design-focused boards on
Pinterest.
About Salesforce
Salesforce, the global CRM leader,
empowers companies to connect with their customers in a whole new
way. For more information about Salesforce (NYSE: CRM), visit:
http://www.salesforce.com.
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SOURCE Salesforce