SHANGHAI, Dec. 14, 2017 /PRNewswire/ -- Ctrip, China's largest online travel agent and the
second largest in the world today announced a new partnership with
Tennis Australia, the governing body for tennis in Australia. This allows Chinese fans to
purchase Australian Open tickets directly through Ctrip's online
platform.
Inbound tourism from China has
been on the rise and with the recent outstanding performances of
homegrown star players, the Australian Open has become an
increasingly prominent "event destination" for Chinese tourists.
During the past year, a total of 1.3 million Chinese visited
Australia, according to Tourism
Australia with 25% of those visit during the first two months of
the year and 36% citing sports as one of the reasons for their
trip.
Ctrip currently offers more than over 1,000 itineraries to
Australia. As a one-stop travel
shop for users, Ctrip is focused on making Australia travel an easy and unique experience
whether it is through arranging personalized tour guides, offering
specialized tours and events or replacing traditional tickets with
convenient QR Codes. Ctrip's 2017 Group Tours and DIY Data shows
that 80% of Chinese travelers to Australia selected Ctrip's 4 to 5 diamond
travel packages.
Developing the overseas travel market is an important step in
Ctrip's internationalization strategy. In addition to partnership
agreements with Tourism Western Australia, Tourism Australia and
Tourism Victoria, Ctrip's first time collaboration with Tennis
Australia will accelerate the company's pace of development in the
overseas market helping to make international travel a more
enjoyable and accessible experience.
The CEO of Tennis Australia and Australian Open Tournament
Director, Mr Craig Tiley said, "Our
cooperation with Ctrip will make it easier for Chinese fans to
attend the Australian Open. We are excited by the growing interest
among Chinese fans in the Australian Open and we look forward to
working with Ctrip for the long term to create a truly premium
experience for attendees."
Ctrip's CEO of Overseas Thing To Do (TTD) Department Yu
Xiaojiang said, "With 300 million users, Ctrip is committed to
developing new travel products to meet the growing demands of
Chinese travelers. Tennis Australia and Ctrip are a perfect fit, as our
in-depth cooperation will allow Chinese tennis fans to enjoy an
easier booking experience with zero language difficulties. Ordering
and payment are quick and convenient and users will enjoy the best
selection of Australian Open events."
About Ctrip.com International, Ltd.
Ctrip.com International, Ltd. is a leading travel service
provider of accommodation reservation, transportation ticketing,
packaged tours and corporate travel management in China. It is
the largest online consolidator of accommodations and
transportation tickets in China in terms of transaction
volume. Ctrip enables business and leisure travelers to make
informed and cost-effective bookings by aggregating comprehensive
travel related information and offering its services through an
advanced transaction and service platform consisting of its mobile
apps, Internet websites and centralized, toll-free, 24-hour
customer service center. Ctrip also helps customers book vacation
packages and guided tours. In addition, through its corporate
travel management services, Ctrip helps corporate clients
effectively manage their travel requirements. Since its inception
in 1999, Ctrip has experienced substantial growth and become one of
the best-known travel brands in China.
For further information, please contact:
Ctrip.com International, ltd.
Tel: (+86) 21 3406 4880 ext 196455
Email: Pr@ctrip.com
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SOURCE Ctrip.com International, Ltd.