Team danced their way to a $25,000 scholarship
from The Tampax and Always Radiant Collection and custom uniforms
designed by Brea Stinson
Today, The Radiant Collection from Procter & Gamble’s
(P&G) leading feminine protection brands Tampax® and Always®,
in partnership with HBCU Dance Corporation, Inc. named the Alabama
A&M Dancin’ Divas the winner of the inaugural #RadiantDanceOff
contest.
The #RadiantDanceOff, a national online dance competition
designed exclusively for Historically Black Colleges and
Universities (HBCUs), was conceptualized after learning that
African-American women compromise their style and avoid activities
like dancing while on their periods1. The contest proves to women
everywhere that they can confidently wear and do whatever they want
any day of the month while showcasing the bold moves and fierce
costumes worn by HBCU majorettes.
“From submissions to voting, we couldn’t believe the level of
participation we saw from the teams, students, alumni and fans,”
says Keelia Brown, founder of HBCU Dance Corporation, Inc. “Not
only will the prize awarded by The Tampax and Always Radiant
Collection make a valuable impact on the winning school, the
#RadiantDanceOff competition really highlights the confidence and
talent of the amazing women who make up the teams.”
Alabama A&M’s Dancin’ Divas beat out 21 teams across the
country for $25,000 in scholarships and custom uniforms designed by
Clark Atlanta University alumna and sought-after celebrity costume
and fashion designer, Brea Stinson. The team will rock their new
costumes in the 2018 school year.
“We are so thrilled to have won the first #RadiantDanceOff
contest! Our performance uniforms typically don’t afford us a lot
of options when it comes to selecting the appropriate feminine
products and as you can imagine, it could be a nightmare without
the right protection. The Radiant Collection eliminated the need
for worry so now our Divas, affectionately known as the ‘hardest
working ladies in the SWAC,’ can focus on what they do best—
entertaining our audiences!” said Chrishana Granger, Coordinator of
the Dancin’ Divas.
Over the course of two weeks, HBCU majorette teams battled it
out for the top five spots in the #RadiantDanceOff competition. To
enter, eligible teams submitted a short essay highlighting why
their team runs the yard along with a two-minute video that was
voted on by fans, alumni and students. A panel then judged the top
five dance teams with the highest number of votes on:
- Difficulty of dance steps, cohesiveness
and technical proficiency
- Originality of dance performance
- Creative execution of wardrobe
selection
- Ability to convey character and
expression in the dance
- Essay Submission
“We couldn’t be more excited to grant the Alabama A&M
Dancin’ Divas with a $25,000 scholarship and brand new uniforms!
All of the dance teams are incredibly talented so it was tough to
pick one winner,” says Amanda Hill, Brand Director, North America
Feminine Care at Procter & Gamble. “The Tampax and Always
Radiant Collection is all about giving women the freedom to be the
fiercest version of themselves any day of the month. These women
radiate confidence every day and now they are going to shine even
brighter on the field.”
NO PURCHASE NECESSARY. Open exclusively to
2017 official female
marching band dance teams of Historically Black Colleges and
Universities, as nominated for participation by their current team
director, sponsor, advisor or coach. Submission Period ended on
Monday, October 23, 2017 at 11:59:59 am ET. Void where prohibited
or restricted by law. Tampax is not the Sponsor or Administrator of
this Contest. Sponsor: HBCU Dance Corporation, Inc.
Key Survey Findings
- 4 in 5 African American women say they
avoid wearing certain types of clothes during their period for fear
of leaks.
- Nearly half of African American women
say they bring a jacket or sweater to wrap around their waist
during their period when they’re going out to meet friends or on a
date.
- A quarter of African American women say
they avoid dancing while on their period.
- Half of African American women say they
use mostly pads for their period protection.
About The Radiant
Collection
With The Radiant Collection from Tampax® and Always®, women
can mix and match protection for every occasion without sacrificing
their personal style.
- Tampax Radiant tampons feature a
CleanSeal™ re-sealable wrapper for quick and easy, discreet
disposal and a LeakGuard™ braid to help stop leaks before they
happen.
- Always Radiant pads feature a light,
clean scent and absorb 10x their weight for protection you’ll
forget is even there.
- Always Radiant Daily Liners have a
CleanGuard™ quilted core to absorb wetness and odors.
SURVEY METHODOLOGY
The Tampax and Always Radiant Collection HBCU campaign survey
was conducted by MSLGROUP, and surveyed a total of 502 African
American women, aged 18-35, with some college education, 2 year
college degree, 4 year college degree, graduate degree, or a
post-graduate degree. The survey was implemented between the dates
of September 11, 2017 and September 15, 2017.
ABOUT HBCU DANCE CORPORATION,
INC.
Founded in 2010, HBCU Dance Corporation, Inc. uses dance as a
way to inspire students to attend (or stay in) college, preferably
at Historically Black Colleges & Universities (HBCU). Through
its college centric dance camps, annual scholarships, mentoring
programs, healthy food initiatives and funding assistance services,
HBCU Dance Corporation plays an important role in helping female
students, ages 12-22, recognize their beauty, strengths and full
potential, while helping them identify and achieve their goals in
college and beyond. To learn more about HBCU Dance Corporation,
Inc., visit www.HBCUDance.com.
ABOUT PROCTER &
GAMBLE
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please
visit http://www.pg.com for the latest news and
information about P&G and its brands.
______________________________
1 The Tampax and Always Radiant Collection HBCU campaign
survey, 2017
View source
version on businesswire.com: http://www.businesswire.com/news/home/20171212005812/en/
Procter & GambleJeannie Tharrington,
513-945-4422tharrington.jm@pg.comorMSLGROUPTalisha Holmes,
646-500-7916talisha.holmes@mslgroup.com
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