PLANO, Texas, Dec. 12, 2017 /PRNewswire/ -- This holiday
season, Cheetos, one of the flagship brands from PepsiCo's
Frito-Lay division, will be the star of the show at theater
concession stands as it brings its famous dangerously cheesy flavor
to everyone's favorite movie snack. Cheetos Popcorn,
featuring Cheetos-flavored popcorn mixed with Crunchy Cheetos, will
debut December 15 at participating
Regal Cinemas nationwide.
"We're excited to give moviegoers a chance to experience Cheetos
in an unexpected and delicious new way through our first national
theater partnership," said Sean
Mathews, director of marketing, Frito-Lay North America.
"Cheetos and popcorn are the ultimate movie snack combination, and
Regal Cinemas is the perfect partner to launch Cheetos Popcorn
nationally."
Regal Cinemas is the first national cinema chain to offer
Cheetos Popcorn. The dangerously cheesy popcorn snack has
previously been available at other venues across the country, but
this will bring the snack nationwide.
"Cheetos Popcorn is our gift to Regal fans enjoying their
favorite movie this holiday season," said John Curry, senior vice-president of
foodservice, Regal Cinemas. "We are thrilled to partner with an
iconic brand like Cheetos to deliver blockbuster snack choices to
moviegoers."
Cheetos Popcorn features light, airy Regal popcorn that has been
puffed to perfection and paired with warm, cheesy Cheetos flavor
and Crunchy Cheetos to create the perfect cinema snack.
Cheetos Popcorn is available in 32 oz. cups at participating Regal
Cinemas nationwide beginning December
15. For more information, visit www.Cheetos.com.
About Cheetos
Cheetos is one of many Frito-Lay North
America brands – the $15 billion
convenient foods division of PepsiCo, Inc. (NYSE: PEP), which is
headquartered in Purchase, NY.
Learn more about Frito-Lay at the corporate website,
http://www.fritolay.com/, the Snack Chat blog,
http://www.snacks.com/ and on Twitter
http://www.twitter.com/fritolay. Learn more about Cheetos by
visiting www.facebook.com/Cheetos.
About PepsiCo
PepsiCo products are enjoyed by
consumers one billion times a day in more than 200 countries and
territories around the world. PepsiCo generated more than
$63 billion in net revenue in 2015,
driven by a complementary food and beverage portfolio that includes
Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's
product portfolio includes a wide range of enjoyable foods and
beverages, including 22 brands that generate more than $1 billion each in estimated annual retail
sales.
At the heart of PepsiCo is Performance with Purpose – our goal
to deliver top-tier financial performance while creating
sustainable growth and shareholder value. In practice, Performance
with Purpose means providing a wide range of foods and beverages
from treats to healthy eats; finding innovative ways to minimize
our impact on the environment and reduce our operating costs;
providing a safe and inclusive workplace for our employees
globally; and respecting, supporting and investing in the local
communities where we operate. For more information, visit
www.pepsico.com.
Follow PepsiCo:
- Twitter (@PepsiCo)
- Facebook
- PepsiCo Press Releases
- PepsiCo Multimedia
- PepsiCo Videos
About Regal Entertainment
Group:
Regal Entertainment Group operates one of the largest and most
geographically diverse theatre circuits in the United States, consisting of 7,315 screens
in 561 theatres in 43 states along with Guam, Saipan, American Samoa and the District of Columbia as of September 30, 2017. The Company operates theatres
in 48 of the top 50 U.S. designated market areas. We believe that
the size, reach and quality of the Company's theatre circuit not
only provide its patrons with a convenient and enjoyable
movie-going experience, but is also an exceptional platform to
realize economies of scale in theatre operations. Additional
information is available on the Company's website at
www.REGmovies.com.
Additional information is available on the Company's website
at www.REGmovies.com.
View original content with
multimedia:http://www.prnewswire.com/news-releases/cheetos-popcorn-to-premiere-at-regal-cinemas-nationwide-300569878.html
SOURCE Frito-Lay