KNOXVILLE, Tenn., Dec. 12, 2017 /PRNewswire/ -- Regal Entertainment
Group, a leading motion picture exhibitor owning and operating one
of the largest theatre circuits in the
United States, in partnership with IMAX, unveiled the new
IMAX VR® Centre at Regal E-Walk Stadium 13 & RPX in
Times Square, New York City.
Regal's new IMAX Centre is one of only six in the world, and
invites guests to experience other worlds with immersive,
multi-dimensional virtual reality experiences, including movie
entertainment content and games.
The mind-shattering IMAX VR experience will be available at
E-Walk starting today, and Regal looks forward to sharing the
state-of-the-art technology with its guests. The Centre features a
unique combination of premium technology and world-class content
that lets users see, feel, move and play in new worlds in a
powerfully immersive and realistic way, just as Regal's IMAX
theatres offer moviegoers a differentiated and best-in-class film
experience. With groundbreaking VR headset technology, 360-degree
sound and sophisticated room tracking, players will be instantly
transported into new interactive virtual worlds that are more
realistic than anything imaginable.
"Regal strives to offer the ultimate in cutting-edge technology,
and this VR Centre is unlike anything our guests have experienced,"
said Ken Thewes, Chief Marketing
Officer at Regal Entertainment Group. "Our partnership with IMAX
allows us to offer virtual reality options that are in high demand
with today's movie fans, and create bigger and better opportunities
for our guests. The IMAX VR Centre is a huge technological leap,
and a fantastic advance for the Regal experience."
The Centre, which will be located on the fourth floor of the
Regal E-Walk Stadium 13 multiplex, employs a new design –
proprietary to IMAX – to allow multiple players to enjoy highly
interactive, exciting, moveable VR experiences in an extremely
social environment. The Centre will consist of two "pods," which
are designed to optimize user mobility and interaction in virtual
environments and can be adapted for specific content experiences –
whether single or multi-user, as well as a GloStation – a new hyper
reality escape room VR experience that allows up to 4 players at a
time to compete as a unit with free-roam mobility.
"We look forward to expanding our longstanding partnership with
Regal to usher in the next evolution of immersive entertainment –
starting with the launch of IMAX VR at one of its most prominent
multiplexes," said Mark Welton,
President, IMAX Theatres. "As one of the most heavily
trafficked tourist destinations in the world, Times Square is an
ideal location to introduce IMAX VR to a wide range of audiences
from all over the world."
The VR Centre will continually feature an array of new, premium
interactive content experiences that are each expected to range
between eight and 15 minutes in length. Regal looks forward to
sharing this innovative technology and offering crowd-pleasing
experiential opportunities at E-Walk throughout the holiday season.
Paired with luxury recliners and a continually expanding concession
menu, the theatre is raising the bar for movie fans everywhere.
About Regal Entertainment Group
Regal Entertainment
Group (NYSE: RGC) operates one of the largest and most
geographically diverse theatre circuits in the United States, consisting of 7,315 screens in
561 theatres in 43 states along with Guam, Saipan, American Samoa and
the District of Columbia as of September 30, 2017. The Company operates theatres
in 48 of the top 50 U.S. designated market areas. We
believe that the size, reach and quality of the Company's theatre
circuit not only provide its patrons with a convenient and
enjoyable movie-going experience, but is also an exceptional
platform to realize economies of scale in theatre operations.
Additional information is available on the Company's website
at www.REGmovies.com.
About IMAX Corporation
IMAX, an innovator in
entertainment technology, combines proprietary software,
architecture and equipment to create experiences that take you
beyond the edge of your seat to a world you've never imagined. Top
filmmakers and studios are utilizing IMAX theatres to connect with
audiences in extraordinary ways, and, as such, IMAX's network is
among the most important and successful theatrical distribution
platforms for major event films around the globe.
IMAX is headquartered in New
York, Toronto and
Los Angeles, with additional
offices in London, Dublin, Tokyo, and Shanghai. As of September 30, 2017, there were 1,302 IMAX
theatres (1,203 commercial multiplexes, 11 commercial destinations
and 86 institutions) in 75 countries. On Oct. 8, 2015, shares of IMAX China, a subsidiary
of IMAX Corp., began trading on the Hong Kong Stock Exchange under
the stock code "HK.1970."
IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D
Experience®, The IMAX Experience®, IMAX Is Believing® and IMAX
nXos® are trademarks of IMAX Corporation. More information about
the Company can be found at www.imax.com. You may also connect with
IMAX on Facebook (www.facebook.com/imax), Twitter
(www.twitter.com/imax) and YouTube
(www.youtube.com/imaxmovies).
Media Contact:
Richard M.
Grover
Vice President of Marketing & Communications
Regal Entertainment Group
richard.grover@REGmovies.com
865-925-9539
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SOURCE Regal Entertainment Group