Pandora Names Aimée Lapic Chief Marketing Officer
December 12 2017 - 9:00AM
Business Wire
Former Gap Inc. executive to lead innovative,
data-driven marketing programs that accelerate listener growth and
elevate the iconic Pandora brand
Pandora (NYSE: P), the largest streaming music provider in the
U.S., today announced that Aimée Lapic will join the company as
chief marketing officer, effective December 13. Lapic will bring
Pandora’s next chapter to life through cutting-edge digital, social
and mobile marketing initiatives and will lead consumer brand
strategy, market positioning, performance-based and partnership
marketing for the company.
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Aimée Lapic, Chief Marketing Officer,
Pandora (Photo: Business Wire)
“Aimée brings to Pandora a deep customer focus and long track
record of driving significant growth for consumer brands,” said
Roger Lynch, president and CEO of Pandora. “She has the exact
performance and partner marketing experience we need to take
Pandora to the next level and expand our audience across all tiers
of service.”
Lapic comes to Pandora following a 13-year run at Gap Inc.,
where she served most recently as chief marketing officer for
Banana Republic and the general manager of BananaRepublic.com. In
this role, Lapic’s team’s effort in paid-social media and other
digital marketing programs delivered a return on investment of more
than 500 percent. Prior to leading that business, Lapic held Gap
Inc. leadership roles with increasing responsibility, including
senior vice president and general manager of International Gap
Outlet, where she drove 20 consecutive quarters of growth.
“I’m incredibly excited to join Pandora at such a pivotal time
in the company’s history,” Lapic said. “Pandora wrote the playbook
on personalized music. I can’t wait to help shape the next chapter
by attracting and engaging listeners in innovative new ways.”
Before joining Gap Inc., Lapic held senior roles at Providian
(now Chase), internet startups Headlight.com (acquired by Cyber U)
and iOwn.com (acquired by Citibank Mortgage), and spent time as a
consultant for McKinsey & Company. She currently serves on the
CMO Advisory Board for Ridge Ventures, an early-stage venture
capital firm that invests in consumer internet and enterprise
companies.
Lapic holds a BA in English from Princeton University and an MBA
from Harvard University Graduate School of Business.
ABOUT PANDORA
Pandora is the world’s most powerful music discovery platform –
a place where artists find their fans and listeners find music they
love. We are driven by a single purpose: unleashing the infinite
power of music by connecting artists and fans, whether through
earbuds, car speakers, live on stage or anywhere fans want to
experience it. Our team of highly trained musicologists analyze
hundreds of attributes for each recording which powers our
proprietary Music Genome Project®, delivering billions of hours of
personalized music tailored to the tastes of each music listener,
full of discovery, making artist/fan connections at unprecedented
scale. Founded by musicians, Pandora empowers artists with valuable
data and tools to help grow their careers and connect with their
fans.
www.pandora.com | @pandoramusic | www.pandoraforbrands.com |
@PandoraBrands | amp.pandora.com
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PandoraJette Speights, 415-385-8829jspeights@pandora.com
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