DENVER, Dec. 11, 2017 /PRNewswire/ -- The Integer
Group®, one of Omnicom Group's leading global
commerce agencies, announced the expansion of its
Digitail® practice to Australia. Digitail is a suite of commerce
marketing and findability solutions rooted in a deep understanding
of the retailer environment, how shoppers shop online, and the role
eRetailers play along the shopper journey.
Launched in 2008, Integer's Digitail helps clients establish
strategies and go-to-market plans to win in a complex ecosystem and
to scale to meet the needs of the full channel. Headquartered in
Denver, Colorado
with significant regional hubs in Hamburg, Germany, Sao Paulo, Brazil, and now Sydney, Australia to service clients
worldwide, Digitail represents over 110 brands in 27 languages and
produces more than 18,000 ecommerce assets per year for eRetailers
globally. The practice's core capabilities help clients win search,
the "Buy Box" and share of mind and wallet by being operationally
ready, developing pages for the digital shelf, and using media and
merchandising techniques that drive conversion and sales both
online and in-store. As a result, Integer has been recognized as
one of very few Amazon "Trusted Creative Partners."
"Amazon's launch in Australia
brings change for both commerce and culture," said Morgan McAlenney, Digitail® Executive
Vice President and Global Operation Lead for The Integer Group.
"Integer's Digitail offering helps clients turn Shoppers into
Buyers on Amazon and beyond. We are set up to help brands and
retailers globally find success on platforms including Amazon as
well as Walmart.com, Tesco, GPA, Carrefour and many more; so we've
launched an ecommerce consultancy in Australia under the branded header of
Digitail, leveraging our global skills, expertise and deep
understanding of the Amazon ecosystem."
With Amazon entering the Australian market, The Integer Group
recognized the well-timed opportunity to expand its Digitail
offering in the region. Wylie
Fowler, General Manager of Integer Sydney (part of the TBWA
Group Australia), appointed to lead Australia's Digitail launch, outlines the
opportunity for brands: "The disruption Amazon represents could be
seen as either a threat or an opportunity for local brands and
retailers. We see it very much as an opportunity. By tapping into
Digitail's global experience and decade of learnings, we are
excited to help Australian brands and retailers thrive in what will
be a new retail paradigm in our market."
"Ecommerce is a sophisticated, data-rich discipline,
laser-focused on the customer experience," noted Mike Sweeney, CEO of The Integer Group. "It's
more than online shopping, so we continuously innovate and re-think
content, media spend, digital and programmatic, customer service,
as well as our relationships with retailers. There is a difference
between selling on an eRetailer and being successful when it comes
to eRetailers such as Amazon – Integer's Digitail offers the
solutions and expertise to deliver both."
For more information, visit www.integer.com. To contact
Integer's Digitail® ecommerce consultancy in
Australia, contact Wylie Fowler at wyliefowler@integer.com. For
global inquiries, contact Morgan
McAlenney at mmcalenney@integer.com.
About The Integer Group®
We live at the Intersection of Branding and Selling®. A
key member of Omnicom Group Inc., The Integer Group
(www.integer.com) is a global, creative-fueled commerce agency that
delivers innovative ways for brands and retailers to connect and
engage with shoppers, turning moments of receptivity into moments
of conversion. We use cultural insights to inspire creative ideas
that build brands and accelerate purchase both in and out of store,
moving people from living to looking to buying. The Integer Group
has more than 1,100 associates in 26 offices across the globe,
including locations in Africa,
Asia, Australia, Europe, the Middle
East, and North and South
America.
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading
global marketing and corporate communications company. Omnicom's
branded networks and numerous specialty firms provide advertising,
strategic media planning and buying, digital and interactive
marketing, direct and promotional marketing, public relations and
other specialty communications services to over 5,000 clients in
more than 100 countries.
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SOURCE The Integer Group