CHICAGO, Dec. 11, 2017 /PRNewswire/ -- SGK, a
division of Matthews International Corporation, and a leading
global brand development, activation and deployment provider that
drives brand performance, announced today that Uma Kannappan,
global product director, e-Content, and Bruce Levinson, vice president, client
engagement, will present Key Strategies for Winning at the
Digital Shelf in a webinar on December
14, 2017, 1:00 P.M. (ET).
As an increasing number of shoppers shift from physical stores
to online shopping, brands of all sizes need to make sure that
their products can be found easily online and that their product
content creates the right consumer experience to incite
purchase.
In Key Strategies for Winning at the Digital Shelf,
Kannappan and Levinson will address how brands can take their
digital shelf to the next level. In this webinar you'll learn:
- How to create and refine product content that drives effective
search results on retailer sites
- How to bridge the online and offline worlds with high-quality
"digital packaging"
- How to convert shoppers with rich, compelling content to tell
your brand story
Registrations for the December
14th webinar will be accepted up until the
1:00 P.M. (ET) start time at
http://www.brandsquare.com.
"To thrive in today's rapidly-changing marketplace, companies
must reimagine their relationships with customers and how they sell
their products," said Uma Kannappan. "We look forward to sharing
key strategies to help ensure that your brand is optimized for the
digital shelf – to help attract, engage and retain customers
throughout their digital journeys."
"With the explosion of online sales, your online go-to-market
strategy will determine how much of this growth potential you can
claim for your brand," said Bruce
Levinson. "If your brand is relevant on the digital shelf
you can increase awareness and capture a bigger slice of this
growing e-commerce pie."
Uma Kannappan brings over 20 years of experience in developing
and implementing marketing, digital and e-commerce strategies and
technologies to create omnichannel customer engagement. Her
experience includes working extensively with clients in various
industries and sectors, including consumer products, retail and
technology. Uma has also worked with industry bodies like The
Consumer Goods Forum on thought leadership around how CPG
manufacturers and retailers can collaborate to create mutual value,
foster innovation and drive growth.
A classically trained CPG marketer with international
experience, Bruce Levinson is
obsessed by strategies designed to generate new consumer demand in
a marketplace transformed by new possibilities. Bruce has been
managing, supporting and growing many of the world's most famous
brands for more than 20 years, both as a client and an agency
partner. In his current role, he consults with blue-chip CPG and
retail companies to accelerate their brand growth and optimize
their marketing spend.
Learn how you can move your brand to the top of search results
on retailer sites, build engagement, and motivate shoppers to fill
their online carts, register for Key Strategies for Winning at
the Digital Shelf
http://www.brandsquare.com/webinars/next.
SGK is a leading global brand development,
activation and deployment company that drives brand performance. By
creating brands, activating and protecting brands, we help our
clients achieve higher brand performance. SGK's global footprint
spans more than 20 countries. SGK is part of Matthews
International Corporation (NASDAQ GSM: MATW). For
more information visit: http://www.sgkinc.com
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SOURCE SGK