Beloved peanut butter brand helps families
stick together with Canada-wide bear hugs
TORONTO, Dec. 11, 2017 /CNW/ - The holidays are a special
time of year for friends and family to come together, but according
to a new survey commissioned by Kraft Peanut Butter, more
than 1 in 3 Canadians (37%) will be apart from their family during
the holidays. Distance is the main reason many will be separated
from their families this holiday season (59%), followed by finances
(23%).
"Kraft Peanut Butter wants to help Canadians stick
together – even when they're physically apart – and there's no
better way to do that, than with the power of a bear hug," says
Nina Patel, Marketing Director of
Brand Build for Kraft Heinz Canada.
"Our iconic Crunchy and Smoothie bears have been beloved for
generations by Canadians and represent togetherness and that
familiar sense of comfort that our loved ones bring."
To bring Canadians together, Kraft Peanut Butter created
larger-than-life versions of Crunchy and Smoothie, placing them in
Vancouver and Toronto so loved ones could send virtual hugs
from one city to another. For Canadians coast to coast,
Kraft Peanut Butter has also introduced Wi-Fi-enabled
Crunchy and Smoothie bears. A virtual hug is sent using Wi-Fi
technology, lighting up Crunchy and Smoothie's bowties to let
friends and family know a hug has come their way.
Visit kraftbearhugs.com to learn more about the campaign and
find out how to win a pair of BearHug Bears.
About Kraft Heinz:
The Kraft Heinz Company (NASDAQ: KHC) is the fifth-largest food
and beverage company in the world. A globally trusted producer of
delicious foods, The Kraft Heinz Company provides high quality,
great taste and nutrition for all eating occasions whether at home,
in restaurants or on the go. The Company's iconic brands
include Kraft, Heinz, ABC, Capri
Sun, Classico, Jell-O, Kool-Aid,
Lunchables, MaxwellHouse, Ore-Ida,
Oscar Mayer, Philadelphia, Planters, Plasmon, Quero,
Smart Ones and Velveeta. The Kraft
Heinz Company is dedicated to the sustainable health of our people,
our planet and our Company. For more information,
visit www.kraftheinzcompany.com.
SOURCE Kraft-Heinz Canada