El Pollo Loco Honors Market Force Information with Award of Excellence for Services and Technology
December 05 2017 - 9:01AM
El Pollo Loco (Nasdaq:LOCO), the nation’s leading fire-grilled
chicken chain, recently named Market Force Information (Market
Force), a leader in customer experience management, as the 2017
winner of the Company’s Award of Excellence in the category of
Services and Technology. The El Pollo Loco Awards of Excellence are
part of the Company’s tradition of recognizing outstanding
contributions from its vendor partners who have demonstrated
superior performance in sales, support, and years of service.
A photo accompanying this announcement is available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/3ab6e113-5ac8-40f8-89eb-86f5b1be7c5f
“At El Pollo Loco, we are continually innovating to provide not
only delicious food, but also a great experience for our guests,
and we are fortunate to have many partners that contribute to our
goals and success,” said Steve Sather, CEO of El Pollo Loco.
“Leveraging technology to enhance our business is a significant
area of focus for the Company, and Market Force’s comprehensive
data-driven dashboard, KnowledgeForce, provides insights that allow
us to execute at a higher level and better serve our customers
while also moving the needle for the Company. We are pleased to
recognize Market Force with our 2017 Award of Excellence in
Services and Technology and greatly appreciate their dedication to
El Pollo Loco.”
The partnership between El Pollo Loco and Market Force began in
2005 as a simple customer service program. Over the years, it
evolved into a multifaceted program that includes El Pollo Loco’s
use of Market Force’s measurement and management solutions,
including mystery shopping, operational audits, customer
satisfaction surveys, contact center services and loyalty
analytics. The Company also leverages Market Force’s Blended Index
metric to better understand performance as a whole to realize
measurable results.
“Our relationship with El Pollo Loco dates back many years, and
while the strategy has changed over time, our overarching goal has
remained the same – offer ideas and strategies to help drive change
and ultimately improve the customer experience,” said Ray Walsh,
CEO of Market Force. “El Pollo Loco is truly dedicated to providing
an exceptional customer experience, and we’re honored to help
contribute to their positive achievements in this area, and look
forward to continue to provide them with the analytics and insights
they need to ensure every guest experience is exceptional.”
Market Force’s technology provides multi-location businesses
with a robust framework for measuring and improving operational
excellence, customer experience and financial key performance
indicators. Its location-level measurement solutions help
businesses protect their brand reputation, delight customers and
make more money.
About El Pollo Loco: El Pollo Loco
(Nasdaq:LOCO) is the nation's leading fire-grilled chicken
restaurant chain renowned for its masterfully citrus-marinated,
fire-grilled chicken and handcrafted entrees using fresh
ingredients inspired by Mexican recipes. With more than 470
company-owned and franchised restaurants in Arizona, California,
Nevada, Texas and Utah, El Pollo Loco is expanding its presence in
key markets through a combination of company and existing and new
franchisee development. Visit us on our website at
www.elpolloloco.com.
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About Market Force Information Market Force
Information® is a customer experience (CX) management company that
provides location-level measurement solutions that help businesses
protect their brand reputation, delight customers and make more
money. Solutions include customer experience surveys, employee
engagement surveys, mystery shopping, contact center services and
social media review tracking, which are integrated into one
technology and analytics platform, KnowledgeForce®. Founded in
2005, Market Force has a growing global presence, with offices in
the United States, Canada, United Kingdom, France and Spain. It
serves more than 200 clients that operate multi-location
businesses, including restaurants, major retailers, grocery and
drug stores, petro/convenience stores, banking & financial
institutions and entertainment brands. The company has been
recognized in 2017 as one of the top 50 market research
organizations in the AMA Gold Report and by Forrester as a Breakout
Vendor. For more information about Market Force, please visit us
online www.marketforce.com.
Media Contact: ICR Christine Beggan
LOCO@icrinc.com 203-682-8329
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