American Express & Lin-Manuel Miranda Team up to Help Communities Impacted by the Recent Hurricanes in Texas, Florida & Puert...
December 04 2017 - 03:00PM
Business Wire
American Express (NYSE: AXP) today announced it has teamed up
with Lin-Manuel Miranda, creator of Hamilton and star of the
upcoming movie, Mary Poppins Returns, for an iHeartRadio campaign
to spread the word to local communities impacted by Hurricanes
Harvey and Irma that some of their favorite small businesses are
back up-and-running this holiday shopping season.
According to the Federal Emergency Management Agency (FEMA),
nearly forty percent of small businesses never reopen their doors
after a disaster. This marketing campaign developed by Miranda and
American Express is designed to help some of the small businesses
hurt by the hurricanes advertise that they have reopened and are
back in business. Miranda and American Express have created local
radio advertisements with iHeartRadio featuring some of the small
businesses in the communities that were most impacted by the recent
storms across Texas and Florida.
These local radio ads will run over the course of five weeks,
beginning November 27 through December 31, 2017. The ads narrated
by Miranda will air beginning December 4, 2017. This comes on the
heels of the eighth annual Small Business Saturday, a day founded
by American Express, to encourage people to shop at
independently-owned local businesses across the country.
An advocate and champion of small businesses, Miranda has
demonstrated his commitment to his local community, Washington
Heights, located in the northern most part of Manhattan. Miranda
has worked to raise money for the restoration of the United Palace,
a beloved local theater and cultural arts center. His deep
commitment to community is what brought American Express and
Miranda together. This first initiative with iHeartRadio is part of
a broader, multi-year relationship between American Express and
Miranda.
“We couldn’t be happier about our new relationship with
Lin-Manuel. He shares our commitment to developing strong
communities and belief in the impact that locally-owned business
can have,” said Elizabeth Rutledge, EVP, global advertising and
brand management at American Express. “We are so impressed and
inspired by his talent, creativity and innovative spirit. With his
dedication to Washington Heights and Puerto Rico, we know that he
shares our belief that when our local communities thrive, so do
we.”
“I’m a long-time admirer of American Express and have been a
Card Member since 1996,” said Miranda. “Their ongoing efforts to
promote small businesses and local communities is something I
support deeply. Our work to help drive customers back to small
businesses impacted by this year’s hurricanes is only the
beginning.”
As part of the new partnership, American Express has also
committed to supporting Miranda’s initiatives to help Puerto Rico
over the next two years, including raising funds for philanthropic
initiatives timed to the January 2019 debut of his award-winning
Broadway musical, Hamilton, in Puerto Rico. Born in New
York City to Puerto Rican parents, Miranda has a strong
connection to Puerto Rico where he spent the summers of his
childhood with his grandparents. Following the devastating
hurricane that battered the island earlier this year, Miranda has
been working to help with relief and rebuilding efforts in
conjunction with the Hispanic Federation.
About American Express
American Express is a global services company, providing
customers with access to products, insights and experiences that
enrich lives and build business success. Learn more
at americanexpress.com, and connect with us
on facebook.com/americanexpress,
instagram.com/americanexpress,
linkedin.com/company/american-express, twitter.com/americanexpress,
and youtube.com/americanexpress.
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version on businesswire.com: http://www.businesswire.com/news/home/20171204006031/en/
American Express:Elizabeth CrostaTel: 917-224-7949Email:
Elizabeth.crosta@aexp.com
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