Starbucks Launches “Project Give Good”
December 04 2017 - 10:00AM
Business Wire
Starbucks is giving a little extra good to its
customers this holiday with its biggest surprise giveaway ever,
handing out $1 million in Starbucks Cards, giving the gift of
Starbucks Rewards® Gold status, and offering a chance to win
Starbucks for Life
Starbucks (NASDAQ: SBUX) is giving a little extra good to its
customers this holiday. Starting Monday, Dec. 4, Starbucks is
launching its biggest giveaway ever with Project Give Good.
Starbucks will surprise customers by handing out $1 million worth
of Starbucks Cards throughout the month of December, grant instant
Gold status in Starbucks Rewards to anyone who makes a purchase
using their mobile app or a registered Starbucks Card, and launch
its fourth annual Starbucks for Life Sweepstakes.
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Starbucks “Give Good” squads will be out
and about in their red and green aprons to deliver surprise gifts
of $20 Starbucks Cards during community celebrations across the
United States during the month of December. (Photo: Business
Wire)
Starbucks “Give Good” squads deliver $1 million in Starbucks
Cards
Good is happening everywhere, from tree lighting ceremonies and
local caroling to recognizing community heroes like volunteers,
Veterans and teachers for the good they do year-round. Starbucks
“Give Good” squads will be out and about in their red and green
aprons to deliver surprise gifts of $20 Starbucks Cards during
community celebrations across the United States during the month of
December.
“The inspiration behind Project Give Good is simple, we want to
brighten the holidays and delight our customers,” said Kris
Engskov, executive vice president of U.S. Retail for Starbucks. “We
hope the gift of a Starbucks Card will give customers the
opportunity to take a break or catch up with a loved one over
coffee.”
Throughout the month of December, Starbucks baristas across the
country will be giving away a total of 50,000 $20 Starbucks Cards
at community celebrations such as tree lighting ceremonies to local
caroling events. The locations and dates of the Starbucks Card
giveaways will vary.
Want a “Give Good” squad to visit your community event? Visit
your local store between Dec. 4–8 to share ideas with our baristas.
“Give Good” squads will be out in the community from Dec. 11–23
delivering Starbucks Cards. Follow along on Starbucks.com/givegood
or #GiveGood on social media to see Project Give Good in
action.
“The holidays are here and good is in the air. We hope Project
Give Good will continue all the good in our communities and keep it
going and growing, because good is contagious and giving is too,”
Engskov said.
Give the Gift of Gold
Anyone who makes a purchase at Starbucks using their mobile app
or a registered Starbucks Card in December will automatically earn
Gold status in Starbucks Rewards for a year.* This gift is the
fastest way to earn free food and drinks at participating
Starbucks® stores. Gold members earn rewards by collecting Stars
that are redeemable for free food and drinks. To learn more visit
starbucks.com/promo/giftofgold.
Starbucks for Life
There are a few more surprises in store this holiday with
Starbucks favorite sweepstakes, Starbucks for Life**. Starting
tomorrow (Dec. 5), Starbucks Rewards members have an opportunity to
win prizes, including Starbucks for Life, Starbucks for a Year,
Starbucks for a Month, Starbucks for a Week, and millions of Bonus
Stars. This year, there are new ways to earn bonus game plays with
new challenges and ways to instantly win prizes such as food,
beverages and select merchandise. Also new this is year, Starbucks
customers who are not Starbucks Rewards members can enter their
email for a chance at one Starbucks for Life prize. For more
information about Starbucks for Life visit
starbucksforlife.com.
* Some restrictions apply. See Starbucks.com/terms for details.
Make a purchase with your registered Starbucks Card/app from
12/4/17 to 12/31/17 at a participating Starbucks® store and attain
Gold level for one year. Offer excludes members already at Gold
level. Excludes alcohol and Starbucks Card purchases.
** NO PURCHASE NECESSARY. LEGAL RESIDENTS OF THE 50 UNITED
STATES (D.C.) 18 AND OLDER AND WHO ARE MEMBERS OF THE STARBUCKS
REWARDS™ LOYALTY PROGRAM AT THE TIME OF ENTRY. VOID WHERE
PROHIBITED. Starbucks Partners are not eligible to win prizes.
Participating stores only. Promotion ends 1/8/18. For Official
Rules, how to enter without purchase, prizes, and odds, visit
https://www.starbucksforlife.com. Sponsor: Starbucks Corporation,
2401 Utah Ave. S, Seattle, WA 98134.
“Starbucks for Life” means the winner will receive a daily
credit for 30 years for one free food or beverage item redeemable
at participating Starbucks® stores in the U.S. Alcoholic beverages
excluded. Winner must present a registered Starbucks Card. Credits
are non-transferable and expire within 24 hours.
Entrants can receive a maximum of 2 plays per day, plus, other
bonus opportunities to earn additional plays.
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