Merrill Edge® Report Finds Millennials More
Confident and Conservative as They Take Saving Into Their Own
Hands
Uniquely shaped by their coming-of-age during the Great
Recession a decade ago, millennials demonstrate a “do-it-myself”
mindset as they continue to pursue financial independence and
self-sufficiency. According to the latest Merrill Edge® Report,
when asked what they’ll be able to rely on in 20 years,
millennials’ top response was their savings account (66 percent) –
a self-created and self-funded source. In fact, millennials place
greater trust in their own stewardship than they do in their
personal relationships with their significant other (57 percent)
and friends (56 percent). Their do-it-myself (DIM) mindset is
evident in their willingness to save a significant portion of
their paycheck; 38 percent of millennials say they are willing to
save more than 50 percent of their own paycheck to have more money
in the long run.
In sharp contrast, older generations are more likely to depend
on outside sources for their financial security, such as employer-
or government-funded accounts. For Gen Xers, this means relying on
a 401(k) account (71 percent), while baby boomers are more likely
to rely on pensions (54 percent) and Social Security (50
percent).
The survey of more than 1,000 mass affluent Americans, conducted
between September 6 and September 24, shows the effects of the
Great Recession don’t deter millennials from taking control of
their financial future. Instead, this younger generation is willing
to take matters into their own hands by making sacrificial spending
decisions and delaying life milestones to have more money in the
long run. The decisions and delays include:
- Cutting back on going out (54
percent).
- Skipping vacation for a year (42
percent).
- Delaying buying a house (36
percent).
- Postponing getting married or having
children (33 percent).
This proactive and deliberate planning appears to manifest
itself as conservatism for younger Americans. After witnessing the
fallout of the years following the recession and the effects it had
on their older generational counterparts, millennials are more
likely to “play it safe” with their day-to-day investments (85
percent), more so than other aspects of their life, including their
career (80 percent), romantic life (73 percent) and travel (55
percent). The report also found millennials are most likely to see
themselves as financially conservative compared to others,
including their parents (46 percent) and grandparents (35
percent).
Recession lessons
Nearly 10 years later, the Great Recession continues to play a
major role in how younger generations plan for life milestones. In
fact, most millennials say the Great Recession still plays a role
in their decision-making process when buying real estate (78
percent), pursuing education (58 percent) and having children (53
percent).
Younger adults also acknowledge the potential for trouble in the
future. Eighty percent of millennials say they’ll see another
recession in their lifetime, with three in 10 thinking it will
happen in the next five years.
Despite their fiscally conservative nature following the
recession, millennials aren’t letting its aftereffects hinder their
financial future. When it comes to their future financial
decisions, the report found millennials are feeling more
“responsible” (64 percent, compared to 54 percent of other
generations), “forward-looking” (64 percent, compared to 52 percent
of other generations) and “successful” (54 percent, compared to 48
percent of other generations).
“As we observe how Americans look at their financial future,
younger generations continue to rewrite the rules for the rest of
us,” said Aron Levine, head of Merrill Edge. “We’re excited to see
this group take financial matters into their own hands by becoming
increasingly self-motivated and financially savvy. By being more
conservative with their money now, they’re looking to seize the
financial future they desire in the long term.”
Technology and flexibility guiding investing habits and sense
of responsibility
When it comes to their day-to-day finances, it’s no surprise
Americans have an app to help them manage their lifestyles,
including everything from investment accounts to splitting the
check when dining out with friends. In fact, 44 percent of
Americans manage their everyday banking on a mobile device at least
once a week, while just 10 percent do so at a bank or financial
center in person. Even more do so on a computer, as 57 percent of
respondents manage day-to-day finances online every week.
Digital platforms demonstrate the growing propensity for
Americans to rely on technology for flexibility and independence.
Twenty percent of Americans check their investments and the market
through their mobile devices each week, while only 6 percent of all
Americans do so by visiting a bank branch.
This reliance on their own financial monitoring on the go
appears to be leading Americans to feel more confident about their
investment approach than they did 10 years ago:
- 47 percent say they are more
vigilant.
- 45 percent say they are more
confident.
- 45 percent say they are more
secure.
- 42 percent say they are more
proactive.
Making a difference means more than having a million dollars
in the bank
Americans overall are redefining the idea of “success,” and are
moving from an earning potential concept toward their ability to
make a positive impact on their communities and families. The
report found making a difference in the lives of those in need is
viewed as essential to the definition of success by four times (41
percent) as many respondents as being a millionaire (9
percent).
In addition to prioritizing community support, Americans are
taking a “family-first” approach to the idea of achievement.
According to the report, 73 percent say providing for family is the
most essential definition to their success, closely followed by
having a family (52 percent). About the same number of Americans
think being able to provide for their family is essential to
wealth, and 40 percent say the ability to give back is crucial.
As finances become more of a family affair, 80 percent of
Americans are making day-to-day financial and spending decisions on
behalf of their family members. Many also provide input on life
priorities to their families, such as health (80 percent), travel
(78 percent) and housing decisions (75 percent).
As Americans look to the future, the majority even plan to
emulate their parents by following in their elders’ footsteps (47
percent) versus learning from their mistakes (41 percent).
A confident, bright future lies ahead
Americans appear unified in thinking success and wealth are in
the cards for them. Ninety-six percent deem success attainable,
with 52 percent considering themselves successful already and 44
percent thinking they will be in the future. Many even take it a
step further, as 54 percent think they will be wealthy during their
lifetime, including 8 percent who already consider themselves
wealthy.
Respondents are also feeling more optimistic about their
investment habits than they were 10 years ago, with 48 percent
feeling more successful, 45 percent feeling more confident and 42
percent feeling more proactive.
“We’ve learned a lot since the Great Recession and its
monumental aftereffects in the way Americans think about their
finances,” said David Poole, head of Merrill Edge Advisory and
Client Services. “What’s most important is that Americans,
especially the younger generation, are feeling optimistic about
what’s ahead, so their conservative approach may pay dividends in
the long run. With success and wealth well within reach for our
customers, expanding our ability to deliver our products and
services to clients when, where and how they want is driving our
philosophy of simplified investing for the future.”
For more in-depth information about the financial behaviors and
priorities of mass affluent Americans, read the entire fall 2017
Merrill Edge Report here. A complementing infographic is
available here.
Merrill Edge Survey MethodologyConvergys (an independent market
research company) conducted a nationally representative,
panel-sample online survey on behalf of Merrill Edge Sept. 6-24,
2017. The survey consisted of 1,010 mass affluent respondents
throughout the U.S. Respondents in the study were defined as aged
18 to 34 (millennials) with investable assets between $50,000 and
$250,000 or those aged 18 to 34 who have investable assets between
$20,000 and $50,000 with an annual income of at least $50,000; or
aged 35-plus with investable assets between $50,000 and $250,000.
For this purpose, investable assets consist of the value of all
cash, savings, mutual funds, CDs, IRAs, stocks, bonds and all other
types of investments excluding primary home and other real estate
investments. We conducted an oversampling of 300 mass affluents in
the following markets: Southern California, Dallas, Chicago,
Atlanta, and Phoenix. An additional group of 205 Generation Z
respondents was surveyed. The margin of error is +/- 3.1 percent
for the national sample, about +/- 5.6 percent for the oversample
markets, and +/- 6.8 percent for the Gen Z group, all reported at a
95 percent confidence level.
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