BOSTON, Nov. 27, 2017 /PRNewswire/ -- Global creative
agency Arnold Worldwide and Havas Media have been awarded the
creative and media responsibilities for Flex Innovation's HOTSHOT®,
effective immediately. The two agencies, both part of the Havas
Boston Village, will provide an integrated creative and media
approach that has proved successful for multiple shared clients.
Gear Communications will handle the brand's public relations
efforts.
Arnold and Havas Media are tasked with providing breakthrough,
consumer insight-driven work. Responsibilities include brand
strategy, creative development, and media planning and buying.
"It was impressive to see the Arnold and Havas Media Village
team demonstrate such a strong understanding of the business and
present powerful creative and media ideas that showed real insight
into our consumers. We were equally impressed with the
creative approach and high potential ideas from the team at Gear
Communications," said Elizabeth
Jackson, HOTSHOT's Vice President of Marketing. "We're
confident the strategic depth, fresh media perspective and insight
driven creative will lead to disruptive work that raises brand
awareness and drives sales growth for HOTSHOT."
HOTSHOT, invented by Rod
MacKinnon, a Nobel Prize-winning neuroscientist and
endurance athlete, is the first scientifically proven formula to
prevent and treat muscle cramps. HOTSHOT was launched in 2016 on
TeamHOTSHOT.com and at select retailers in Boston, Boulder, and Los Angeles.
"We're really excited to be partnering with HOTSHOT. The brand
is poised for tremendous growth in the performance category," said
Arnold Worldwide Global CEO Pam
Hamlin. "Arnold and Havas Media are well positioned through
the Village model to develop a modern integrated creative and media
solution to help HOTSHOT realize their ambitions and increase the
brand's visibility among athletes."
"The Gear team jumped at the opportunity to develop a
one-of-a-kind, impactful PR campaign that will elevate the HOTSHOT
brand, and highlight what truly makes the company a disrupter in
the sports beverage category," said Jen
Gear, President, Gear Communications. "We are thrilled
HOTSHOT shared our vision, and look forward to bringing our concept
to life."
The first creative work from the two agencies will be in market
in early 2018.
About HOTSHOT
Invented by Rod MacKinnon, a
Nobel Prize-winning neuroscientist and endurance athlete, HOTSHOT™
is the sports shot with a kick that is scientifically proven to
prevent and treat muscle cramps. A scientific breakthrough in
sports nutrition, HOTSHOT is a kick-ass proprietary formulation of
organic ingredients that boosts Neuro Muscular Performance – how an
athlete's nerves and muscles work together in an optimal way.
MacKinnon and Harvard neurobiology
professor Bruce Bean spent several
years calibrating this precise formulation of Transient Receptor
Potential (TRP) activator ingredients that stimulate TRP ion
channels in the mouth, esophagus and stomach that directly
influence and regulate nerve function. Translation? HOTSHOT stops
muscle cramps where they start – at the nerve – allowing athletes
to push harder, train longer and finish stronger. HOTSHOT is a
non-GMO Project Verified, USDA Certified Organic product that is
NSF Certified for Sport®. To learn more, visit TeamHOTSHOT.com.
HOTSHOT is a product of Flex Innovation Group LLC, a division of
Flex Pharma, Inc. (Nasdaq: FLKS).
ABOUT ARNOLD WORLDWIDE
Arnold Worldwide is a global creative agency delivering services
across all communication touch points – advertising, digital,
promotions, direct, design and branded content. We are proud to
represent a diverse portfolio of clients including Allergan,
Angie's List, CenturyLink, Fidelity Investments, The Hershey
Company, Huntington Bank, Jack
Daniel's, Jergens, John
Frieda, National Association of Realtors, Ocean Spray,
Progressive, PUR, Sanofi, Sutter Health, and many other great
brands. The agency is a global micro-network that is part of the
Havas Group.
ABOUT HAVAS MEDIA
Havas Media is the main media brand of Havas Media Group and was
named Adweek's U.S. Media Agency of the Year in 2017.
Our mission is to unite brands and people through meaningful
connections and drive business success. We service clients through
a portfolio of specialist teams that span media, strategy,
international management, digital, mobile, social media,
experiential, entertainment and sport. Our simplified and
integrated structure has allowed us to build one of the most
integrated, agile and responsive global teams in the industry.
ABOUT GEAR COMMUNICATIONS
Gear Communications is a full-service public relations and
marketing agency, helping businesses market high-end consumer
products and services. Our expertise includes a wide array of
product categories in the beauty, health and wellness; housewares,
and cannabis industries. We harness the power of word-of-mouth
marketing and social media, generating buzz and shaping public
opinion of your brand with creative, grassroots initiatives. We've
proven the power of public relations to generate recognition for –
and sales of – our clients' products.
Contact:
Jorge Rodriguez
jrodriguez@arn.com
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SOURCE Arnold Worldwide