AUBURN HILLS, Mich.,
Nov. 21, 2017 /PRNewswire/ --
- The three World Surf League (WSL) athletes will be part of the
Jeep® brand's global marketing efforts of its WSL partnership,
including broadcast, print, digital and social, supporting the
2017-2018 surfing season
- The athletes will share social content throughout the tour
across their individual Facebook, Instagram and Twitter
channels
- Jeep brand is the official and exclusive global automotive
partner of the WSL men's and women's Championship Tour and naming
rights partner of the WSL Leaders Program
- More on the partnership can be viewed
at WorldSurfLeague.com and Jeep.com
The Jeep® brand has named Jordy
Smith, Malia Manuel and
Tyler Wright as its official World
Surf League (WSL) athletes. The three athletes, who embody the Jeep
spirit with their tenacity and love of adventure, will act as brand
ambassadors, supporting the Jeep and WSL partnership for the
2017-2018 competition season. The initiative will run across
broadcast print, digital and social channels. Social posts across
Facebook, Twitter and Instagram will follow the three World Surf
League athletes' adventures in the water and on the road.
The Jeep brand, WSL and surf culture share a particular kind of
passion – a persistent drive to explore the world with high energy
and fearless enthusiasm. "Crazy Passionate" is a 60-second
spot created for television, digital and social highlighting the
campaign.
Fans can follow the athletes across their social channels
(below), in addition to World Surf League (@wsl) and Jeep
(@jeep):
- Facebook/Instagram: @MaliaManuel, @TylerWright and
@JordySmith
- Twitter: @maliamanuel, @tylerGwright and @jordysmith88
Exciting new content in the partnership includes the celebration
of the incredible moments that have happened with the Jeep Leader
yellow jersey over the past three years. Additionally, the men's
and women's WSL Champions, the world's best male and female surfers
of 2017, will be awarded a Jeep brand vehicle at the end of the
season.
Up next is the Maui Women's Pro (Nov. 25
- Dec. 6), which will determine the women's WSL Title winner
going into the final event of the year, where five surfers are able
to clinch the coveted title: Sally
Fitzgibbons (AUS), Tyler
Wright (AUS), Courtney
Conlogue (USA),
Carissa Moore (HAW) and Stephanie Gilmore (AUS). Defending WSL Champion
Tyler Wright currently sits in
second place on the Jeep Leaderboard and will fight for her second
consecutive Championship Tour win.
Following that is the Billabong Pipe Masters (Dec. 8 - 20), the final stop on the 2017 WSL
Championship Tour, which will decide this year's World Title. Four
surfers remain in contention heading into the final event: reigning
WSL World Champion John John
Florence (HAW) who leads the Jeep Leader rankings,
Jordy Smith (ZAF), Gabriel Medina (BRA) and Julian Wilson (AUS). Jordy Smith has worn the yellow Jeep Leader
Jersey for some of the year – 2017 highlight results include his
win at the Rip Curl Pro Bells Beach and second-place finish at the
2017 Hurley Pro at Trestles.
With exploding waves over shallow lava reef and sand, for
decades Pipeline has been considered the most dangerous wave on the
planet. The history of the break, combined with the sheer ferocity
of the wave, makes winning the Billabong Pipe Masters a meaningful
achievement for many pros. Careers are made there, as much as
boards are broken. The Billabong Pipe Masters will see unparalleled
athleticism, competitive drama and adventure as the world's best
surfers battle for the 2017 World Title.
Jeep brand and the WSL announced a long-term renewal and
expansion of their global partnership this past September. With the
extended partnership, the Jeep brand continues as the official and
exclusive global automotive partner of the WSL and the naming
rights partner to the WSL Jeep Leaders Tour Rankings for the men's
and women's Championship Tour. The Jeep brand became the first-ever
exclusive automotive partner of the WSL through a partnership first
announced in May 2015.
A number of on-site activations are planned throughout the year
to showcase the ultimate surf vehicles supporting WSL event
operations, as well as engaging fans on the beach at Championship
Tour events and those watching around the world on the broadcast.
The Jeep brand will also highlight its product portfolio globally
via WSL's unique, geo-targeted digital and linear media
solutions.
Consumers are able to explore content from the most recent WSL
events, including the Jeep Leaderboard and the wearer of the
coveted yellow Jeep Leader Jersey, via Jeep.com/wsl on
desktop and www.jeep.com/en/mobile/wsl for mobile. Surf
content, including an interactive schedule of upcoming WSL
Championship Tour events and a gallery of top videos and photos,
will show off some of the mind-blowing action. Additional content
includes the Jeep brand's new global WSL-focused campaign "Crazy
Passionate," introducing the incredible athleticism and lifestyle
of the WSL to Jeep brand fans everywhere.
The events will be broadcast live via WorldSurfLeague.com,
the WSL app and on Facebook LIVE via the WSL's
Facebook page. Also, check local listings for coverage on CBS
Sports Network in the United
States, Fox Sports in Australia, ESPN in Brazil, Sky NZ in New Zealand, SFR Sports in France and Portugal, Sport TV in Portugal and the EDGEsport Network.
For more information, check out WorldSurfLeague.com.
About Jeep Brand
Built on more than 75 years of
legendary heritage, Jeep is the authentic SUV with class-leading
capability, craftsmanship and versatility for people who seek
extraordinary journeys. The Jeep brand delivers an open invitation
to live life to the fullest by offering a full line of vehicles
that continue to provide owners with a sense of security to handle
any journey with confidence.
The Jeep vehicle lineup consists of the Cherokee, Compass, Grand
Cherokee, Renegade and Wrangler. To meet consumer demand around the
world, all Jeep models sold outside North
America are available in both left and right-hand drive
configurations and with gasoline and diesel powertrain options.
Follow Jeep and FCA US news
and video on:
Company
blog: http://blog.fcanorthamerica.com
Company website: www.fcanorthamerica.com
Media website: http://media.fcanorthamerica.com
Jeep brand: www.jeep.com
Jeep blog: blog.jeep.com
Facebook: www.facebook.com/jeep
or https://www.facebook.com/FiatChrysler.NorthAmerica/
Instagram: www.instagram.com/jeep or
www.instagram.com/FiatChrysler_NA
Twitter: www.twitter.com/jeep or
www.twitter.com/FiatChrysler_NA
YouTube: www.youtube.com/thejeepchannel or
www.youtube.com/fcanorthamerica
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