New Limelight Networks Report Reveals Consumers Worldwide Spend Nearly 17 Hours A Week Online
November 20 2017 - 8:00AM
Business Wire
Speed and Security Critical: Nearly Half of
Online Shoppers Won’t Buy from a Slow Website - 40 Percent Avoid
Sites that Suffered a Security Breach
Consumers worldwide are spending more time online and are quick
to avoid websites that provide poor user experiences or have had
security breaches, according to the latest “State of the User
Experience” research report from Limelight Networks, (Nasdaq:LLNW),
a global leader in digital content delivery. The annual global
report, which highlights consumer online behaviors and
expectations, found major increases in time spent online and the
impact of online experiences on customer loyalty.
Globally, more than 45 percent of people spend at least 15 hours
a week online outside of work – a 64 percent increase from last
year. Smartphones are the primary device used to access online
content, and more than half (56 percent) of worldwide consumers
expect fast web performance regardless of what device they are
using.
Poor experiences frequently lead to lost sales. Nearly half (49
percent) of global consumers surveyed said they will not wait more
than 5 seconds for a web page to load, and 43 percent would move to
a different site to make a purchase if a website was too slow. More
than 12 percent of consumers surveyed will not re-visit a website
after previously experiencing slow performance – double the number
from last year’s survey.
Consumers also want to know their information is being
safeguarded online. More than 75 percent have a negative opinion of
a brand after it has experienced a security breach, and 40 percent
say they will not shop at a website that has been the victim of a
cyber-attack.
“In today’s crowded market, brands can’t risk delivering a poor
online experience to their customers,” said Michael Milligan,
Senior Director at Limelight Networks. “Security breaches, slow
performance and other elements of an inefficient online experience
impact a shopper’s actions and have long-lasting effects on brand
reputation and customer retention.”
Additional insights from the report show:
- Good experiences go a long way.
The top factors in deciding to purchase a product from a website
are the “ability to easily search and find items” and “fast online
performance.” After a positive experience on a website, 75 percent
of worldwide consumers surveyed will recommend that brand to a
friend. Consumers in India and the Philippines are the most likely
to do so, with 95 percent willing to recommend a website based on a
good experience.
- Social media wins the popularity
contest. Social media is the top choice for time spent online
by global consumers, at an average of four hours 14 minutes per
week. People 18-35 spend more time watching online video than any
other activity, while those older than 60 prefer spending time
reading online news.
- Smartphones are preferred by younger
consumers. Globally, smartphones are the primary device used
for online activities. Smartphones are the preferred device for
accessing online content by women and people 45 and younger. Men
and people older than 45 prefer laptop computers.
- Consumers are spending more time
online. People in the U.S. and the U.K. spend the most time
online, with more than half in each country spending more than 15
hours a week online. Globally, people 46-60 spend the most time
online, with 49 percent online for more than 15 hours a week. For
comparison, 41 percent of young millennials (ages 18-25) spend more
than 15 hours online each week.
The “State of the User Experience” report is based on a survey
of 3,500 respondents in France, India, Japan, South Korea,
Philippines, the U.K., and the U.S. The full report is available
here.
About LimelightLimelight Networks Inc., (NASDAQ: LLNW), a
global leader in digital content delivery, empowers customers to
better engage online audiences by enabling them to securely manage
and globally deliver digital content, on any device. The company’s
Limelight Orchestrate Platform includes a global infrastructure
with a fully-integrated suite of capabilities and services to help
you address all your content delivery needs. The Orchestrate
Platform solves your most important content delivery challenges so
you can deliver the next great digital experience anywhere. For
more information, visit www.limelight.com, follow us on
Twitter, Facebook, and LinkedIn.
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SHIFT CommunicationsLori Niquette,
617-779-1800Limelight@shiftcomm.comorInvestor
Inquiries:ir@limelight.com
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