Five Finalists from Hundreds of Submissions Vie
for the Good Housekeeping Seal and to become an HSN American
Dreams’ Entrepreneur
Leading entertainment and lifestyle retailer, HSN, and Good
Housekeeping magazine have selected five finalists from hundreds of
qualified submissions in their search to find America’s next great
entrepreneur and game-changing consumer product. The finalists and
their products will appear in the December issue of Good
Housekeeping, on newsstands November 14 and live on HSN on Monday,
December 4 from 6 to 7 p.m. EST. The selected product will be
considered to receive the coveted Good Housekeeping Seal.
Building on HSN’s American Dreams initiative – a
program designed to tap into the joy and excitement of discovering
new entrepreneurs, while collaborating with strategic partners to
find, educate and train inventors as they bring their products to
market– HSN, which broadcasts to approximately 90 million homes and
Good Housekeeping, which reaches an audience of more than 30
million, launched the second annual nationwide search to find a
passionate entrepreneur with a new and unique product. In June, a
day long judging event at HSN’s headquarters in St. Petersburg, FL
brought dynamic entrepreneurs from all over the country before a
powerful panel of judges for the chance to be selected as one of
five finalists to appear on HSN. Consumers can learn about
the five finalists, watch them make their pitches and vote for
their favorite to be considered for the HSN Customer Choice Award
on HSN’s American Dreams page, beginning November 10th
through December 31st. On December 4th, consumers can
shop the show when the finalists present their products live on
HSN.
“Inspiring and cultivating entrepreneurs to
reach their full potential is what HSN is all about,” said Bill
Brand, President, HSN. “We are thrilled to partner with Good
Housekeeping again to help these entrepreneurs realize their
American Dream.”
“We are thrilled to team up with HSN once again on the exciting
search for America’s next great entrepreneur,” said Jane Francisco,
Editor in Chief, Good Housekeeping. “Our mission at Good
Housekeeping is to provide readers with products that will improve
their daily lives, and that’s exactly what these finalists have
done—created clever, problem-solving inventions, from laundry
savers to headache soothers, and more.”
The five finalists are:
- Myrf Bowry and Leah Dodge (Richmond, VA), who created
Dip-A-Di-Do-Da, available in 10 colors, these
bowls each have a hole in the bottom that lets you easily drop in a
store-bought container like salsa or hummus to make entertaining
more stylish and clean up a breeze.
- Olga Elder (Burlington, NC), who created
Stoney Mountain Dryer Balls, 100%
made in the USA dryer balls that reduce drying time, static and
wrinkles through a healthy, non-toxic alternative while also
providing a positive social impact through the cottage industry of
women who make the product.
- Susan McCusker-Short and Kelsey Short (Boston, MA), who created
DecZ Rain Boots, customizable rain boots with
decorative inserts to go with any outfit.
- Angela Horevitz (Fort Lauderdale, FL), who created the
Bakers Sto N Go, a U.S. made plastic container
with adjustable shelves that lets you stash and carry different
sizes of baked goods without crushing or smearing them.
- Sherrl Pulie (Easton, CT), who created the Headache
Hat, an adjustable head wrap with individual frozen
inserts to provide cooling therapy that’s easy to wear and
mess-free.
Each of the finalists’ products were tested in
the Good Housekeeping Institute to be considered for the Good
Housekeeping Seal, which the selected product will earn for one
year if selected. The Seal, introduced in 1909, is among the most
recognized consumer icons in the world and is also backed by a
limited warranty that provides a replacement or refund for up to
$2,000 if a product proves defective within two years of
purchase.
The panel of judges was comprised of members
from Good Housekeeping and HSN, including: Good
Housekeeping Editor-in-Chief Jane Francisco; Rachel Rothman,
Chief Technologist, Good Housekeeping Institute; Laurie Jennings,
Director, Good Housekeeping Institute; Dara Trujillo, VP,
Merchandise New Business Development, HSN; Heather Holdsworth, VP,
Merchandise Planning, HSN; Adam Marland, Senior Buyer, Culinary,
HSN; Brandi Mercado, Director of Fashion, HSN; Robert Anaya, Beauty
Buyer, HSN; Chris Nicola, SVP Home, Org., Outdoor and Cleaning, HSN
and Gordie Daniels, Talent, HSN.
HSN and Good Housekeeping will determine the
recipient based on ingenuity, quality and public response of the
product. The recipient will appear in Good Housekeeping’s April
2018 issue, along with the HSN Customer Choice Award Winner and
both will be invited to sell their products back on-air at HSN
following the issue release in the spring.
For more information about HSN and American
Dreams please visit http://www.hsn.com/ and follow our social
channels: Facebook: https://www.facebook.com/HSN Instagram:
https://www.instagram.com/hsn/ and Twitter:
https://twitter.com/hsn.
For more information about Good Housekeeping, please visit:
http://www.goodhousekeeping.com/ and follow our social channels:
Facebook: https://www.facebook.com/GOODHOUSEKEEPING Instagram:
https://www.instagram.com/goodhousekeeping and Twitter:
https://twitter.com/goodhousemag.
Media Contacts: HSNAlycia
Bower: Alycia.Bower@hsn.net, 727.872.7119
Good HousekeepingCarrie Carlson:
carriecarlson@hearst.com, 212.649.2617Kaitie Ames:
kames@hearst.com, 212.649.2180
About HSN: HSN is a leading interactive
entertainment and lifestyle retailer, offering a curated assortment
of exclusive products and top brand names to its customers. HSN
incorporates entertainment, inspiration, personalities and industry
experts to provide an entirely unique shopping experience. At HSN,
customers find exceptional selections in Health & Beauty,
Jewelry, Home/Lifestyle, Fashion/Accessories, and Electronics. HSN
broadcasts reach approximately 90 million households (with live
programming 364 days per year) and its website – HSN.com features
more than 50,000 product videos. Mobile applications include HSN
apps for iPad, iPhone and Android. HSN, founded 40 years ago as the
first shopping network, is an operating segment of HSN, Inc.
(Nasdaq:HSNI). For more information, please visit HSN.com, or
follow @HSN on Facebook and Twitter
About Good Housekeeping:Celebrating 132 years,
Good Housekeeping (goodhousekeeping.com) is a leading lifestyle
media brand inspiring a monthly audience of 30+ million readers to
discover genius innovations, delicious ideas, style-savvy trends,
compelling news and best-in-class products for their homes,
families and themselves. The Good Housekeeping Institute’s
state-of-the-art labs combined with Good Housekeeping’s seasoned
editorial talent is unparalleled. Staffed by top engineers,
scientists and technology experts, the GH Institute tests and
evaluates thousands of products each year for the magazine, website
and for the Good Housekeeping Seal and the Green Good Housekeeping
Seal, which are among the most recognized and trusted consumer
icons in the world today. Good Housekeeping, which also has five
international editions, is published by Hearst Magazines, a unit of
Hearst, one of the nation’s largest diversified media, information
and services companies. With 20 titles in the U.S., Hearst is the
largest publisher of monthly magazines with a total paid
circulation of nearly 30 million (AAM 1H 2017). Hearst Magazines’
print and digital assets reach nearly 123 million readers and site
visitors each month–nearly two-thirds of all women and millennial
women in the country (source: 2017 comScore Multi-Platform // GfK
MRI Media + Fusion (06-17/F16). Hearst Digital Media has 143
million followers across social. Follow Good Housekeeping on
Facebook, Instagram, Twitter, Pinterest and on the Inside the
Institute blog.
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