IFF Partners with Mars Wrigley Confectionery to Support Smallholder Mint Farmers; Strengthen Supply Chain
November 16 2017 - 4:15PM
Business Wire
Regulatory News:
International Flavors & Fragrances Inc. (NYSE:IFF) (Euronext
Paris:IFF), a leading innovator of sensory experiences that move
the world, is pleased to announce its supporting partnership with
Mars Wrigley Confectionery in their initiative to improve the
long-term viability of mint farming in India. The program, called
Shubh Mint, is part of AdvanceMint, a larger, global project to
advance mint plant science and support mint farmers and their
communities. IFF is specifically contributing to the initiative’s
“Resilient Communities” pillar by sponsoring a municipal center
focused on youth education and women’s empowerment.
“IFF has a track record of partnering to strengthen supply
chains and the communities that power them,” said Andreas Fibig,
IFF Chairman and CEO. “We are very proud to join with Mars Wrigley
Confectionery to support this initiative – and we believe the
benefits to the community as a whole will be exponential.”
Despite its ubiquity in scores of flavored products, such as
gums, breath fresheners and candies, mint is an often-overlooked
crop. Eighty percent of the world’s mint supply is produced in
India by about one million smallholder farmers – many of whom
depend on mint crops for their income. However, declining crops are
putting pressure on already low incomes, putting the farms and
their communities at risk.
“Mint is an important crop for our industry,” added Matthias
Haeni, Group President, Flavors, “so ensuring a reliable supply
chain of high-quality, natural mint is key. Partnering to support
these critical smallholder farmers lets us leverage experience IFF
gained last year as we worked to strengthen the vetiver supply
chain, so, it was an easy lift for us to support hyper-local
initiatives like this for the community.”
For the Shubh Mint initiative, IFF is sponsoring a community
center through READ India, an arm of READ Global that expanded to
India in 2007 to empower women and marginalized groups, and create
educational and economic opportunities in rural areas. Through READ
India, the Company seeks to empower women in the community with the
skills they need to offset the financial pressures caused by
challenges to the mint crops. Mr. Fibig delivered IFF’s first
sponsorship check to READ in October and the Company has committed
to sponsoring two more centers in India.
“We’re thrilled to have IFF join us and our other partners in
this exciting initiative. Together, we’re empowering farmers, their
families and surrounding communities so that they – and the mint
industry – thrive.” - John Buckley Global Category Director Mints
& Flavors, Mars Wrigley Confectionery.
Meet IFF
International Flavors & Fragrances Inc. (NYSE:IFF) (Euronext
Paris: IFF) is a leading innovator of sensorial experiences that
move the world. At the heart of our company, we are fueled by a
sense of discovery, constantly asking “what if?”. That passion for
exploration drives us to co-create unique products that consumers
taste, smell, or feel in fine fragrances and beauty, detergents and
household goods, as well as beloved foods and beverages. Our 7,400
team members globally take advantage of leading consumer insights,
research and development, creative expertise, and customer intimacy
to develop differentiated offerings for consumer products. Learn
more at www.iff.com, Twitter , Facebook, Instagram, and
LinkedIn.
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version on businesswire.com: http://www.businesswire.com/news/home/20171116006407/en/
International Flavors & Fragrances Inc.Michael
DeVeau, 212-708-7164VP, Corporate Strategy, Investor Relations
& CommunicationsMichael.DeVeau@iff.com
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