- Pocket Aces channels "Filter Copy", "Dice Media" and "Gobble"
added to the premiere line-up
- "All India" programming block
features locally produced content from leading digital first
program partners
TORONTO and LOS ANGELES and DUBLIN, Nov. 16, 2017 /CNW/ - QYOU Media Inc (TSXV:
QYOU; OTCQB: QYOUF) a fast-growing global media company that
curates and packages premium 'best-of-the-web' video for
multiscreen distribution, has announced the premiere this week of
"QYOU India" to 17 million Tata Sky's customers across television
and mobile devices. The localized channel features programs
reflecting the best of India's
unique internet culture with showcases of premium digital first
content from many of the country's most talented and popular
content creators.
QYOU India will meet the growing appetite for this digital first
content among Tata Sky's younger subscribers by bringing QYOU's
curated and localized channel to Ch 200 (HD) & Ch 201 (SD) and
via the Tata Sky app on Live TV and VOD. QYOU India is
working with many of India's
leading digital first content creators to curate the channel.
Ahead of the launch, QYOU has also inked a content partnership
with Pocket Aces, one of the fastest growing Indian digital content
companies. Through this partnership, Pocket Aces channels
'FilterCopy' and 'Gobble' will be made available on QYOU along with
Dice Media web-series 'Not Fit'. Pocket Aces is known for its
quality programming in the digital space, with a weekly reach of
over 40 million through their channels FilterCopy, Gobble and Dice
Media. Their latest web-series "What The Folks" has become the most
successful web-series in India in
2017.
Aditi Shrivastava, co-founder of Pocket Aces commented, "We are
thrilled to be a part of QYOU India on TATA Sky. Our company is
committed to creating amazingly relatable and shareable content for
millennials and gen-z audiences. We are reaching over 40 million
unique audiences every week through our own platforms, and
distributing via QYOU India gives us another wonderful opportunity
to expand this reach. We look forward to distributing more and more
programming via our partnership."
"We know that younger audiences often seek out the latest local
content on the internet so this next step in our partnership with
Tata Sky brings our curation of the best of India's vibrant online content to audiences
through their TV subscription" said Curt
Marvis, CEO and Co-founder of QYOU Media. "We have sourced
some of the best local talent to make the shows as relevant and
engaging as possible. We are delighted to add Pocket Aces to the
programming line-up for this launch."
Some of the new shows featured on the channel are:
- QYOU India: A one hour clip compilation show of all
India "best of web" short form
video clips
- FilterCopy: Freshly brewed short videos from the
sharable content channel of Pocket Aces
- Dice Media: 10-episode web series Not Fit from the
premium web series channel of Pocket Aces
- Gobble: Mouth-watering recipe videos from the food
channel of Pocket Aces
- VIBE: An authentic content destination documenting the
change in narrative for urban youth culture
- Being Indian: The one stop shop for all things Indian.
Presenting to you India at its
quirkiest best.
- DESI HIP HOP: The No. 1 platform empowering Desi Hip Hop
Culture globally with music, videos & events
-ENDS-
About QYOU Media
QYOU Media Inc. (TSXV:QYOU | OTCQB: QYOUF) is a fast-growing
global media company that curates and packages premium
'best-of-the-web' video for multiscreen distribution. Founded and
created by industry veterans from Lionsgate, MTV, and CinemaNow,
QYOU's millennial and gen-Z focused products include linear
television networks, genre-based series, mobile apps, and
video-on-demand formats reaching millions of customers on six
continents. Distribution partners include Sinclair Broadcast Group,
Vodafone, 21st Century Fox, Liberty Global, Telenor and TATA Sky.
More information on the company can be found at
www.theqyou.com.
About Pocket Aces
Pocket Aces is one of the fastest growing digital entertainment
companies in India today. The
company, funded by Sequoia Capital, conceptualizes, creates, and
distributes engaging original content for millennial audiences
through its channels Dice Media (web-series), FilterCopy (sharable
and snackable short-form content), and Gobble (everything food).
Its website www.filtercopy.com clocks more than 7 million page
views each month.
Pocket Aces has amassed more than 900 million video views in the
last 24 months, and over 100 million organic views in the last
month alone. The company has delivered extremely successful content
with several large brands such as Kurkure, Flipkart, Lifestyle,
Xiaomi, Manforce Condoms, Kingfisher, Saffola, etc. Their most
recently released web series "What The Folks" has become
India's most successful series of
2017.
The company uses data analytics extensively to create and
analyse content, understand audiences, and optimize distribution
and marketing spends, and is also syndicating its content to other
platforms such as Dainik Bhaskar, Ola Play, Sony Liv, Hungama Play,
NextGTV, Dailymotion, etc. Pocket Aces is also the only Indian
digital company to be streaming its content in China.
SOURCE QYOU Media Inc.