WEST ELM TO OPEN SAN DIEGO AREA STORE IN SOLANA BEACH
November 15 2017 - 4:35PM
Business Wire
Showcases 14 California-based Makers as Part of
its West Elm LOCAL Program
West Elm today announced it will open a location in Solana
Beach, California at 212 S. Cedros Ave., Unit 101 on Thursday,
November 16 at 10 a.m. The 11,560 sq. ft. store is expected to
bring approximately 30 jobs to the Cedros Avenue Design District.
West Elm Solana Beach will sell an array of local products made by
14 California-based makers and designers alongside the brand’s
holiday assortment of home furnishings and decor. West Elm will
also offer Williams-Sonoma, Inc.’s cross-brand design consultation
program Design Crew, which pairs customers with experts who can
provide design, installation and registry services.
“We are excited to join the Cedros Avenue Design District’s
commerce and local businesses that bring a special offering of art,
design and inspiration to Southern California,” said West Elm
president Alex Bellos. “We hope that through our support and
commitments to great design and collaboration, the community
continues to grow as a destination for artists, designers,
consumers and enthusiasts to connect.”
A selection of locally made products by 14 makers and artisans
based in California will be showcased as part of the West Elm
Solana Beach LOCAL assortment including:
- Andy Davis of Way Way Out There: Beach
and surf-themed prints designed by artist and Southern California
Surfer Andy Davis in Solana Beach
- Art by JLeighV: Solana Beach-inspired
colorful tea towels made in Encinitas
- BKB Ceramics: Rustic, modern planters
with geometric designs made in Joshua Tree
- Cardtorial: Journals and notebooks with
covers handcrafted and laser cut from sustainable wood in Los
Angeles
- Dandelion Paper Co.: Prints featuring
playfully illustrated animals made in Elverta
- DKNG Studios: Vintage-inspired prints
featuring iconic objects illustrated in Los Angeles
- Eric Trine: Colorful geometric planters
handmade using metal in Long Beach
- Hello Happy Town: Festive wine totes
made with recycled canvas cotton in Thousand Oaks
- Homegrown Maps: Prints and handpainted
rustic wood featuring maps of Solana Beach made in Encinitas
- Janel Foo: Stained glass, hanging
triangle terrariums and objects handmade in Los Angeles
- Marley and Alfie: Colorful,
yarn-wrapped horse shoes handcrafted in Newbury
- Nickel Designs Shop: Doormats with
playful sayings and colorful designs made in Costa Mesa
- Rustic Occasion: Decorative wooden
shapes made from reclaimed wood in Eureka
- Kasia Jewelry: Global-inspired,
handmade fine jewelry with gems, metals and stones from San
Diego
West Elm enlisted Solana Beach artist Andy Davis to contribute
to the unique design of the new store. Widely recognized as one of
the world’s best surf artists, Davis created an original work of
art for the back of the new store’s cash wrap. Printed on Baltic
birch wood, Davis employs his trademark style in a captivating
design depicting a surfer riding a wave. The artist describes this
custom piece designed for West Elm as, "A lesson in staying
balanced and in control in these very hectic times." The neutral
palette adds to the timeless nature of the installation meant to
guide customers on a “visual vacation, leaving all who see it
feeling full of good vibes,” said Davis.
West Elm will host a pre-opening celebration on Wednesday,
November 15 from 6 p.m. - 8 p.m. with special guests and in-store
activities including limited edition tote bags screen printed on
site by Solana Beach-based artist Andy Davis co-founder of Way Way
Out There and a pop-up art shop by Design Milk founder Jaime
Derringer. A portion of the pre-opening night proceeds will benefit
Surfrider Foundation, dedicated to the protection and enjoyment of
the world’s ocean, waves and beaches through a powerful activist
network. On Thursday, November 16, the first 300 shoppers with a
$50 minimum purchase will receive a special edition West Elm Solana
Beach tote bag designed by Andy Davis. Solana Beach residents are
also invited to enter the West Elm sweepstakes* offering local
customers a chance to win a $2,000 gift card.
For up-to-date information on in-store promotions and events,
customers are encouraged to “like” the West Elm Solana Beach store
on Facebook: www.facebook.com/westelmsolanabeach and follow the
store on Instagram: @westelmsolanabeach. West Elm Solana Beach is
open Monday - Saturday, 10 a.m. - 7 p.m., and Sunday 11 a.m. - 6
p.m. The store’s address is 212 S. Cedros Ave., Unit 101, Solana
Beach, CA 92075 and the phone number is (858) 350-3769. Applicants
interested in joining the West Elm Solana Beach team may send an
email to WestElmStores@wsgc.com.
*Open only to residents that live within the Solana Beach, CA
area. Official rules of the sweepstakes can be found on the Solana
Beach Sweepstakes page.
About West Elm
Headquartered in Brooklyn, NY since 2002, West Elm opened its
first store in DUMBO, the neighborhood it still proudly calls home.
With a mission of harnessing the power of design and human
connection to enrich lives, everything West Elm does is designed to
make an impact in everyday life, from creating unique, affordable
designs for modern living and commitment to Fair Trade Certified,
from LOCAL and handcrafted products to community-driven
collaborations and events. The brand operates 106 retail stores in
the United States, Australia, Canada and the UK, ships
internationally to customers around the world and has unaffiliated
franchisees that operate stores in Mexico, the Middle East,
Philippines and South Korea. In addition to home furnishings
retail, West Elm operates West Elm Workspace in the commercial
furnishings industry and announced its expansion into the travel
and hospitality industry with the launch of West Elm Hotels. West
Elm publishes the blog Front+Main and is part of an active
community on Facebook, Instagram, Pinterest, Twitter and YouTube.
West Elm is a member of the Williams-Sonoma, Inc. (NYSE:WSM)
portfolio of brands.
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version on businesswire.com: http://www.businesswire.com/news/home/20171115006458/en/
Contacts for West Elm:Andres (Dru) OrtegaAOrtega2@wsgc.com
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