JAKKS Pacific Nails Deal with Stanley Black & Decker, Inc.
November 14 2017 - 6:00AM
Business Wire
Leading U.S. toymaker JAKKS Pacific, Inc. (NASDAQ: JAKK) today
announced it has extended and expanded its licensing agreement with
Stanley Black & Decker, Inc., for the popular Black &
Decker and Stanley brands.
JAKKS will continue its long standing partnership to exclusively
manufacture, market, and distribute to all retail channels Black
& Decker branded kids role-play tool toys. In addition, a new
program will be introduced of Stanley branded kids products such as
toy hand and power tools and toy workbenches at Walmart this
holiday season. All products will be available in the US and
Canada.
“Construction play is timeless, as is the Stanley Black &
Decker brand which is built on a foundation of innovative,
high-quality building tools. We are excited to infuse the same
standard of innovation to our line of toys designed for children of
all ages to create, construct and play,” said Tara Hefter, Senior
Vice President, Global Licensing at JAKKS Pacific.
About BLACK+DECKER
Since 1910, BLACK+DECKER™ has been setting the standard for
innovation and design of power tools, outdoor yard care
equipment, and home cleaning products. The inventor of the
first portable electric drill with pistol grip and trigger switch,
BLACK+DECKER has evolved from a small machine shop in Baltimore,
Maryland to a global manufacturing powerhouse with a broad line of
quality products used in and around the home. When home owners have
work to get done, they trust that BLACK+DECKER’s products will do
the job efficiently and reliably. For more information on
BLACK+DECKER products, visit www.blackanddecker.com or
follow BLACK+DECKER on Facebook, Twitter, and
Instagram.
About STANLEY
STANLEY®, a brand of Stanley Black & Decker, Inc. is a
diversified manufacturer of innovative tools and engineered
solutions for professional, industrial, woodworking, construction,
automotive repair, organizational, and do-it-yourself use. Since
1843 STANLEY has consistently provided solutions that make life
easier with reliable hand tools. Headquartered in New Britain, CT,
STANLEY is committed to manufacturing tools in the USA with global
materials. Annually, STANLEY produces a large variety of hand tools
including tape rules, knives, blades, hand saws, screwdrivers,
plastic storage, and accessories in multiple manufacturing
locations in North America. STANLEY can be found internationally
wherever tools are sold and has helped build America with a breadth
of quality hand tools people can trust for over 170 years. For more
information visit www.stanleytools.com or follow STANLEY
on Facebook, Instagram, and Twitter.
About JAKKS Pacific,
Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer,
manufacturer and marketer of toys and consumer products sold
throughout the world, with its headquarters in Santa Monica,
California. JAKKS Pacific’s popular proprietary brands include
BIG-FIGS™, XPV®, Max Tow™ and Friends, Disguise®, Moose Mountain®,
Funnoodle®, Maui®, Kids Only!®; a wide range of
entertainment-inspired products featuring premier licensed
properties; and C’est Moi™, a youth skincare and makeup brand.
Through JAKKS Cares, the company’s commitment to philanthropy,
JAKKS is helping to make a positive impact on the lives of
children. Visit us at www.jakks.com and follow us on Instagram
(@jakkstoys), Twitter (@jakkstoys) and Facebook (JAKKS
Pacific).
©2017 JAKKS Pacific, Inc. All rights reserved.
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JAKKS PacificSara Rosales Montalvo, (424)
268-9363SaraRM@jakks.net
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