Puffs Now Makes it Easier For Consumers to Choose Responsibly Sourced Facial Tissues
November 13 2017 - 9:00AM
Business Wire
New On-Pack Seal Communicates Puff’s
Partnership with Forest Stewardship Council and Rainforest
Alliance
Puffs strengthens its commitment to responsible forestry
management by earning and labeling Forest Stewardship Council®
(FSC®) certification on all of its facial tissue paper products.
Consumers can now find the FSC and Rainforest Alliance CertifiedTM
seals on-pack ensuring that one hundred percent of the virgin fiber
sourced for Puffs comes from responsibly managed sources. The dual
Rainforest Alliance and FSC seals communicate to consumers that the
sustainable sourcing was certified to FSC standards by the
Rainforest Alliance.
“To secure a future for our planet, P&G knows how critical
it is to preserve our world’s forests. Our partnerships with
Forest Stewardship Council and the Rainforest Alliance ensure that
the tree fibers used in our products, like Puffs and Charmin, come
from responsibly managed forests while still delivering the
superior product experience our consumers expect,” said Tonia
Elrod, Director, Family Care Communications & Sustainability.
“By adding Puffs products to our roster of certified paper products
alongside Charmin, it is our goal to continue to deliver on our
commitments to responsible forestry.”
“We applaud Procter & Gamble for making its iconic Puffs
tissue products FSC-certified,” said Corey Brinkema, president of
the Forest Stewardship Council US. “This accomplishment is a
tribute to their hard work, which includes efforts with partners to
add 500,000 acres of FSC-certified forest in the Southeastern US,”
he added.
P&G knows that consumers today strive to be environmentally
friendly and Puffs is proud to share information and insights
online on its approach to responsible papermaking to empower its
consumers to do the same to make informed decisions.
“P&G sets an example of environmental and social
responsibility for other companies and for their millions of
customers, helping drive both supply and demand for sustainably
sourced facial tissue products,” said Richard Donovan, Rainforest
Alliance senior vice president and president of forestry. “The
Rainforest Alliance is proud to partner with P&G and the Puffs
brand in their commitment to source from responsibly-managed
forests.”
To learn more about Puffs’ environmental commitments and
progress, please visit the Puffs Sustainability Page.
About Puffs
Puffs tissues are designed for everything your face has to face.
Whether you’re caring for a cold, touching up makeup, or gently
smoothing imperfections, we’re committed to one thing – a facial
tissue that helps you put your best face forward. Puffs Plus with
Lotion has moisturizing lotion with shea butter, aloe and Vitamin E
to sooth sore noses. Puffs Ultra Soft & Strong to hold up to
your strongest sneezes or softest beauty touch-ups. Puffs Plus with
the Scent of Vicks® has a touch of mom in every tissue for that
extra comforting when you need it most. For more information on
Puffs, visit www.puffs.com.
About Rainforest Alliance
The Rainforest Alliance is an international nonprofit
organization working around the world since 1987 to conserve
forests and natural resources while advancing sustainable
livelihoods. Rainforest Alliance is focused on transforming
forestry, agriculture and tourism, collaborating with foresters,
farmers, businesses and workers to build strong forests and healthy
communities, protect habitat, and rebalance the Earth, with the
vision of a world where planet and people prosper together. The
Rainforest Alliance is a founding member of Forest Stewardship
Council and is a certifying body for products that carry the FSC
seal. To learn more about the Rainforest Alliance, visit
www.rainforest-alliance.org.
About Forest Stewardship Council®
The Forest Stewardship Council is an independent nonprofit
organization that promotes environmentally sound, socially
beneficial, and economically prosperous management of the world’s
forests. FSC was created in 1993 to help consumers and businesses
identify products from well-managed forests. FSC sets standards by
which forests are certified, offering credible verification to
people who are buying wood and wood products. More than 5,000
companies and nearly 170 million acres of forestland are certified
under FSC standards in the United States and Canada. For more
information visit www.fsc.org.
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For Procter & GambleTonia Elrod,
+1-513-634-4939elrod.t@pg.com
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