Finish Line to Unveil Updated Store Design at Los Angeles Flagship Store
November 09 2017 - 12:12PM
Business Wire
New Concept Focuses on Brand Storytelling,
Connecting With Customers via Technology
Athletic retailer The Finish Line, Inc. (NASDAQ: FINL) will open
the doors to its revamped Los Angeles flagship store in the Del Amo
Fashion Center on Saturday, November 10 at 8 a.m. The updated
retail space features a fresh design concept that highlights key
product offerings from brand partners and new digital display
integrations.
“Our elevated store concept continues Finish Line’s effort to
authentically connect with our consumers and demonstrate
category-leading digital capabilities,” said Mike Grimes, senior
vice president, brand and consumer experience at Finish Line.
“Elevated brand partner displays and cutting-edge technologies set
a new in-store standard that strengthen Finish Line’s position as
the destination for the latest and greatest sneakers in the
marketplace.”
The Del Amo store, the third Finish Line location to receive
these updates alongside Woodfield Mall in Chicago and Roosevelt
Field in New York, puts technology at the center of the store’s
total experience, creating unique, immersive customer interactions.
Featured footwear at this location includes the Air Jordan 1 Retro
Hi Flyknit, Nike Air More Uptempo Wheat, Puma NTRVL collaboration
with Jeff Staple and the Fenty Puma by Rihanna collection for
women.
Grand opening activities will run throughout the weekend with
giveaways, brand takeovers from Nike on Saturday and adidas on
Sunday as well as shoe cleanings from Jason Markk. Additionally,
Winner’s Circle members that spend $75 during the weekend will
receive a $15 reward. Finish Line will also offer a Jason Markk
gift with any full priced footwear purchase. Alongside Del Amo,
shoppers can find these special offers all weekend at the following
Southern California locations:
- Lakewood Center (Lakewood)
- Los Cerritos (Cerritos)
- Mainplace (Santa Ana)
- Northridge Fashion Center
(Northridge)
- Outlets at Orange (Orange)
- Panorama Mall (Panorama City)
- Plaza West Covina (West Covina)
- Stonewood Center (Downey)
- The Shops at Montebello
(Montebello)
- Westfield Culver City (Culver
City)
- Westfield Topanga (Canoga Park)
- Westminster Mall (Westminster)
Through Finish Line’s customer loyalty program, select Winner’s
Circle members and influencers will receive an exclusive first-look
of the store Friday evening with entertainment, shoe cleanings and
gift bags filled with Finish Line, adidas, Jason Markk and Crep
branded products. All Winner's Circle members can live-stream the
grand opening event and view exclusive product drops exclusively
through the Finish Line App that evening.
Stay up-to-date with all things Finish Line, including store
openings, by following the company’s blog, Twitter, Facebook and
Snapchat accounts.
About The Finish Line,
Inc.
The Finish Line, Inc. is a premium retailer that carries the
latest and greatest shoes, apparel and accessories. Headquartered
in Indianapolis, Finish Line runs approximately 950 branded
locations in U.S. malls and shops inside Macy’s department stores.
Finish Line employs more than 14,000 associates who connect
customers to sneaker culture through style and sport. Shop online
at www.finishline.com or get access to everything on the Finish
Line app. Also keep track of what’s fresh by following Finish Line
on Instagram, Snapchat and Twitter.
Forward-Looking
Statements
This news release includes statements that are or may be
considered "forward-looking" within the meaning of Section 27A of
the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. These forward-looking statements generally
can be identified by the use of words or phrases such as "believe,"
"expect," "future," "anticipate," "intend," "plan," "foresee,"
"may," "should," "will," "estimates," "outlook," "potential,"
"optimistic," "confidence," "continue," "evolve," "expand,"
"growth" or words and phrases of similar meaning. Statements that
describe objectives, plans or goals also are forward-looking
statements.
All of these forward-looking statements are subject to risks,
management assumptions and uncertainties that could cause actual
results to differ materially from those contemplated by the
relevant forward-looking statements. The principal risk factors
that could cause actual performance and future actions to differ
materially from the forward-looking statements include, but are not
limited to, the company's reliance on a few key vendors for a
majority of its merchandise purchases (including a significant
portion from one key vendor); the availability and timely receipt
of products; the ability to timely fulfill and ship products to
customers; fluctuations in oil prices causing changes in gasoline
and energy prices, resulting in changes in consumer spending as
well as increases in utility, freight and product costs; product
demand and market acceptance risks; deterioration of macroeconomic
and business conditions; the inability to locate and obtain or
retain acceptable lease terms for the company's stores; the effect
of competitive products and pricing with other local, regional, and
national retailers, as well as many of its own suppliers; loss of
key employees; execution of strategic growth initiatives (including
actual and potential mergers and acquisitions and other components
of the company's capital allocation strategy); cybersecurity risks,
including breach of customer data; a major failure of technology
and information systems; and the other risks detailed in the
company's Securities and Exchange Commission filings. Readers are
urged to consider these factors carefully in evaluating the
forward-looking statements. The forward-looking statements included
herein are made only as of the date of this report and Finish Line
undertakes no obligation to publicly update these forward-looking
statements to reflect subsequent events or circumstances.
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version on businesswire.com: http://www.businesswire.com/news/home/20171109006151/en/
The Finish Line, Inc.Dianna L. Boyce, 317-613-6577Corporate
Communications
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