SITO Announces Multi-Year Partnership with Bell Media to Provide Audience Behavior Insights and Media Solutions
November 03 2017 - 10:55AM
SITO Mobile Ltd. (NASDAQ:SITO) (“SITO”), an insights-driven
Consumer Behavior and Location Sciences™ company, today announced a
multi-year partnership with Bell Media, Canada’s leading content
company with premiere assets in television, radio, out-of-home
advertising, and digital media. The agreement establishes SITO as
Bell Media’s preferred partner for mobile data-driven audience
insights and mobile advertising solutions in Canada.
This partnership builds upon SITO’s existing relationship with
the media provider, having previously run numerous campaigns with
Cieslok Media that was acquired by Bell Media. This extended
partnership arms Bell Media with powerful audience data, revealing
rich insights across the Canadian marketplace.
“SITO’s innovative, data-driven insights and media solutions
drive improved targeting, greater efficiencies, and measurable
campaign ROI and media attribution,” said Kristie Painting, Vice
President, Digital Platforms and Revenue Management, Bell Media.
“By partnering with SITO, Bell Media is better positioned to
deliver smarter advertising campaigns that can augment / prove /
measure their effectiveness.”
“We are focused on turning the consumer journey into a powerful
instrument for brands to better connect with relevant audiences,”
said Tom Pallack, Chief Executive Officer of SITO. “We will
continue to focus on architecting customized, data-driven products
that provide Bell Media with a deeper, real-time understanding of
its audiences’ behaviors across the digital and physical
worlds.”
About SITO Mobile, Ltd. SITO turns the consumer
journey into a powerful instrument for marketers, delivering
actionable insights that influence behavior in real-time. Through
Consumer Behavior and Location Sciences™, SITO develops customized,
data-driven solutions for brands spanning strategic insights and
media. Our science and products reveal a deeper, real-time
understanding of customer interests, actions and experiences
providing increased clarity for brands when it comes to navigating
business decisions and delivering advertising. The company is home
to an internally developed, proprietary location-data technology
stack, arming clients with a powerful resource for granular data,
real-time insights and optimization, and delivery of successful
media campaigns. Using in-store targeting, proximity targeting,
geo-conquesting and attribution data, SITO creates audience
profiles to develop measurable hyper-targeted campaigns for brands.
For more information regarding SITO’s science, technology and
customized solutions spanning media and research,
visit www.sitomobile.com.
About Bell Media Bell Media is Canada’s leading
content creation company with premier assets in television, radio,
out-of-home advertising, and digital media. Bell Media owns 30
local television stations led by CTV, Canada's highest-rated
television network; 30 specialty channels, including TSN and RDS,
and four pay TV services, including The Movie Network and Super
Écran. Bell Media is also Canada's largest radio broadcaster, with
215 music channels including 105 licensed radio stations in 54
markets across the country, all part of the iHeartRadio brand and
streaming service. Bell Media owns Astral Out of Home with a
network of more than 30,000 advertising faces in British Columbia,
Alberta, Ontario, Québec, and Nova Scotia. Bell Media also operates
more than 200 websites; delivers TV Everywhere with its CraveTV and
GO video streaming services; operates multi-channel network Much
Digital Studios; produces live theatrical shows via its partnership
with Iconic Entertainment Studios; and owns Dome Productions Inc.,
a multi-platform production company. Bell Media is part of BCE Inc.
(TSX:BCE) (NYSE:BCE), Canada's largest communications company. For
more on Bell Media, please visit www.bellmedia.ca.
Cautionary Statement Regarding Certain Forward-Looking
Information This press release contains
forward-looking statements. These statements are based on our
management’s beliefs and assumptions and on information currently
available to our management. Forward-looking statements include
statements concerning the following: SITO’s plans and initiatives;
our possible or assumed future results of operations; our ability
to attract and retail customers; our ability to sell additional
products and services to customers; our competitive position; our
industry environment; and our potential growth opportunities. You
should not place undue reliance on forward-looking statements,
because they involve known and unknown risks, uncertainties and
other factors, which are, in some cases, beyond our control and
which could materially affect results. Factors that may cause
actual results to differ materially from current expectations
include, among other things, those listed under “Risk Factors” in
our Annual Report on Form 10-K and the reports we file with the
SEC. Actual events or results may vary significantly from those
implied or projected by the forward-looking statements due to these
risk factors. No forward-looking statement is a guarantee of future
performance. You should read our Annual Report on Form 10-K and the
documents that we reference in our Annual Report on Form 10-K and
have filed as exhibits thereto with the Securities and Exchange
Commission, or the SEC, with the understanding that our actual
future results and circumstances may be materially different from
what we expect. Forward-looking statements are made based on
management’s beliefs, estimates and opinions on the date the
statements are made and we undertake no obligation to update
forward-looking statements if these beliefs, estimates and opinions
or other circumstances should change, except as may be required by
applicable law. Although we believe that the expectations reflected
in the forward-looking statements are reasonable, we cannot
guarantee future results, levels of activity, performance or
achievements.
Contacts:
Media Relations: SHIFT Communications Katie McGovern
sito@shiftcomm.com Darren NicolDirector of
Marketingdarren.nicol@sitomobile.com
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