Brands unveil new Men’s marketing campaign
introducing the exclusive Neumel Color Block
Click here to download campaign images, video
and profile images
UGG® (a division of Deckers Brands, NYSE: DECK) has tapped
multiplatinum rapper and actor KYLE as ambassador for the brand’s
second partnership with Footaction, home to a curated assortment of
top footwear, apparel and accessories lifestyle brands. The
marketing campaign showcases Ventura, Calif. native KYLE as he
embarks on an adventure around New York City. While in NYC filming
his first lead role in Netflix’s original hip-hop comedy “The After
Party,” KYLE explores some of the city’s most iconic destinations
in UGG® footwear.
This press release features multimedia. View
the full release here:
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UGG x Footaction featuring KYLE (Photo:
Business Wire)
“I really love how versatile the UGG styles are,” said KYLE.
“I’m a dude from California and I can rock UGG any day. It was dope
to be able to partner with UGG and Footaction on this
campaign.”
“We are honored to work with KYLE this season to further our
partnership with Footaction,” said Andrea O’Donnell, President of
Fashion Lifestyle, Deckers Brands. “With a shared California
heritage, unique sense of style and jovial spirit, KYLE represents
the true essence of UGG.”
Shot by renowned photographer Chris McPherson, the campaign
follows KYLE’s adventure throughout New York City.
- STOP #1 – New
York Water Taxi:KYLE arrives in Manhattan on the New York
Water Taxi with Lady Liberty poised in the background. He dons the
Classic Toggle, a new waterproof Classic boot with a toggle
closure.
- STOP #2 – Central
Park:KYLE pays his respects to his idol and musical genius
John Lennon, at the “Imagine” landmark in Central Park wearing the
Neumel Color Block, an exclusive style for Footaction.
- STOP #3 -
Chinatown:KYLE fuels up for the day in Manhattan’s vibrant
Chinatown wearing the Neumel Waterproof, the best-selling
Men’s chukka silhouette is now updated with waterproof features and
complete with interchangeable colored laces.
- STOP #4 – West
Fourth Street Courts:KYLE then makes his way to the infamous
West Fourth Street Courts, also known as “The Cage”, to shoot hoops
with friends while wearing the Harkley, a high-top iteration
of the best-selling Neumel.
- STOP #5 – The
Last Phone Booth in NYC:KYLE then pays a visit to the last
phone booth in NYC, calling up his SuperDuper Crew while rocking
the Neumel Twinface Chukka in the brand’s iconic chestnut
colorway.
- STOP #6 – Times
Square:KYLE concludes his adventure in Times Square where he
crowd surfs on his surfboard atop a throng of fans while wearing
the exclusive Neumel Color Block.
"Footaction is thrilled to have the opportunity to partner with
KYLE because he embodies all that we stand for," said VP and GM of
Footaction, Ken Side. "He hustles hard in all aspects of his life,
from his music to acting to owning his personal style with brands
like UGG."
UGG® and Footaction will team up onsite at the highly
anticipated, second-annual ComplexCon in Long Beach, Calif.
on Nov. 4 and 5. The brands will host an interactive visual
experience where fashion and technology meet art, created by KYLE’s
own music. The set-up will feature campaign images and will sell
key UGG® styles with Footaction. KYLE is expected to visit the
booth on Sunday.
Three exclusive UGG Neumel colorways and additional campaign
styles are now available at Footaction stores nationwide,
footaction.com, UGG.com and UGG® retail locations. The campaign
images and video are viewable on Footaction’s website, social media
channels, in-store and via digital media on Footaction’s YouTube
page: youtube.com/Footaction.
About the UGG® brand
Founded in 1978 by an Australian surfer on the coast of
California, UGG® is a global lifestyle brand renowned for its
iconic Classic boot. First worn by Hollywood royalty, fashion
editors and then the world, UGG® designs and retails footwear,
apparel, accessories and homewares with an uncompromising attitude
toward quality and craftsmanship. Delivering more than $1 billion
in annual sales, UGG® partners with the best retailers globally and
owns over 130 concept and outlet stores worldwide in key markets
including New York, San Francisco, Los Angeles, Paris, London,
Tokyo, Shanghai and Beijing. For more information, please visit
www.ugg.com. @UGG @UGGforMen
About Footaction
Footaction is part of Foot Locker, Inc. (NYSE: FL), a specialty
athletic retailer that operates more than 3,350 stores in 23
countries in North America, Europe, Australia, and New Zealand.
Through its Footaction, Foot Locker, Lady Foot Locker, Kids Foot
Locker, Champs Sports, SIX:02, Runners Point, and Sidestep retail
stores, as well as its direct-to-customer channels, including
footaction.com, footlocker.com, Eastbay.com and SIX02.com, the
Company is a leading provider of athletic footwear and apparel.
Additional information may be found at footaction.com |
Instagram: @footaction | Twitter: @footaction |
YouTube: youtube.com/footaction |
Facebook: facebook.com/footaction. #OWNIT
About KYLE
KYLE knew at an early age that music was his destiny. As
a kid, the Ventura, CA rapper went on a journey to develop one of
the most unique voices in music. These days KYLE's raps have made
him a household name, collaborating with the likes of Chance The
Rapper, G-Eazy, Kehlani and more. His now
3X-platinum breakout single, "iSpy (feat. Lil
Yachty)," hit #1 on the Billboard Hot Rap Songs and #4 on the
Billboard Hot 100. The song – which many have called one of the
songs of summer 2017 – has amassed well over 400 million
streams. The companion video for "iSpy," directed by Colin
Tilley, has near 160 million views on YouTube and recently
received an MTV Video Music Award nomination in the Best Visual
Effects category. The 24-year old rapper has been named as part of
XXL's annual Freshman Class for
2017, gracing the publication's esteemed cover, while also being
featured in a wide array of publications ranging from Rolling
Stone, Entertainment Weekly and Billboard to
PAPER, NYLON and The FADER. Most recently,
KYLE was included as a part of MTV’s PUSH Artists To
Watch campaign. KYLE has performed “iSpy” on national
television stages including the 2017 MTV Video Music Awards,
Jimmy Kimmel Live!, the Teen Choice Awards 2017 and
the BET Awards 2017 Red Carpet Special.
For more information on KYLE, please visit
www.superduperkyle.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20171102006546/en/
KYLEJason Davis (Atlantic Records)Mobile:
212.707.2055Jason.Davis@atlanticrecords.comorUGG®Matthew
MagninDirect: (212) 247-8552 x2772Mobile: (917)
842-2391matthew.magnin@deckers.comorFootactionSarah
HouseknechtDirect: (212) 720-4186Mobile: (716)
904-0665shouseknecht@footlocker.com
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