COLUMBUS, Ohio, Nov. 2, 2017 /PRNewswire/ -- Alliance Data's
card services business today announced the launch of its new credit
card prequalification capability, IntelApplySM. Ideal
for major consumer purchases like jewelry, furniture, and bridal
wear, IntelApply gives shoppers confidence to apply for store
credit. IntelApply allows brands to increase the purchase power for
up to 20 percent more customers by reaching more credit applicants,
including those who have previously opted out of credit
pre-screens. IntelApply is a leader in offering prequalification
for retailers' private label credit programs.
Alliance Data has partnered with Signet Jewelers (NYSE: SIG),
the largest specialty jewelry retailer in the U.S., to launch
IntelApply.
Easy for Brands, Easy for Shoppers
IntelApply allows
shoppers to know if they will be approved for a store-branded
credit card, without impacting their credit score. The customer
simply provides minimal information to learn if they are qualified.
If the customer chooses to apply, upon final approval, the new
account is immediately available to use for purchases.
"Major consumer purchases typically have a longer shopping path
to purchase. When customers are confident in their financing
options, they accelerate their buying decision. IntelApply is
simple and helps brands give their customers a seamless way to
pursue a store-branded credit solution as they shop for the things
they love most," said Sheryl
McKenzie, vice president of product and capabilities for
Alliance Data's card services business. "IntelApply demonstrates
Alliance Data's commitment to providing the capabilities our brand
partners need to reach their customers with the right solutions in
the moments that matter."
IntelApply is easy for retailers to implement for immediate
results. Brands can quickly launch the capability in-store through
sales associate tablets. They can also opt for integration into
their point-of-sale systems and e-commerce sites. IntelApply allows
brands the option to not only show if a customer prequalifies for
credit, but also their expected credit limit before applying.
When customers have a preview of their projected credit line, they
not only accelerate their buying decision, they are likely to spend
more.
About Alliance Data's card services business
Alliance
Data's card services business is a leading provider of tailored
marketing and loyalty solutions, delivered through branded credit
programs that drive more profitable relationships between our brand
partners and their cardmembers. We offer private label, co-brand,
and business card products to many of the world's most recognizable
brands across a multitude of channels.
We uphold our Know more. Sell more.® promise by
leveraging unmatched customer insights, advanced analytics, and
broad-reaching innovative capabilities. It's how we deliver
increased sales to our partners, build enduring loyalty to their
brands, and provide more value to our cardmembers. Alliance Data's
card services business is a proud part of the Alliance Data
enterprise. To learn more, visit www.knowmoresellmore.com or follow
us on Twitter @Know_SellMore.
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SOURCE Alliance Data Card Services