The Annual March Will Once Again Feature a
Host of Surprises along with Its Signature Giant Character
Balloons, Floats of Fantasy, the Nation’s Finest Marching Bands,
Whimsical Performance Groups, Celebrity Appearances and the
One-and-Only Santa Claus
This Thanksgiving, a magical march returns to the streets of New
York City and to homes across the United States as the 91st Annual
Macy’s Thanksgiving Day Parade® kicks off the holiday season with
its signature spectacle of wonder. On Thursday, Nov. 23, the
streets of Manhattan will come alive at the sound of “Let’s Have A
Parade!” Ready to spread holiday cheer, the annual procession is
sure to delight more than 3.5 million spectators and more than 50
million viewers nationwide with its traditional merriment.
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The world-famous Macy’s Thanksgiving Day
Parade® kicks off the Holiday Season with its 91st Spectacle of
Wonder on Thursday, Nov. 23 at 9 a.m. ET. (Graphic: Business
Wire)
“For more than 90 years, Macy’s Thanksgiving Day Parade has
signaled the start of the holiday season for millions of families.
We are thrilled to once again come together as a nation to give
this gift of joy and wonder to all,” said Susan Tercero, group
vice-president of Macy’s Thanksgiving Day Parade. She added, “Our
incredible team has planned a fantastic spectacle featuring an
amazing line-up of giant character balloons, floats of fantasy, the
nation’s best marching bands and performance groups, a dazzling
array of musical artists, all coming together to herald the arrival
of the one-and-only Santa Claus.”
Since the first march in November of 1924, the Macy’s Parade has
captivated audiences and become synonymous with the start of the
holiday season. For the 91st edition, the line-up will feature 17
giant character balloons; 28 legacy balloons, balloonicles,
balloonheads and trycaloons; 26 floats; 1,100 cheerleaders and
dancers; more than 1,000 clowns; 12 marching bands and six
performance groups.
STARS ON PARADE
The star power on Parade will once again feature some of the
nation’s most riveting performers. Taking to the streets of New
York City on board one of Macy’s signature floating stages, and
thrilling the nation with their performances at Herald Square will
be 98 Degrees, Lauren Alaina, Cam, Sabrina Carpenter, Andra Day
& Common, Sara Evans, Jimmy Fallon & The Roots, Flo Rida,
Goo Goo Dolls, Kat Graham, Andy Grammer, Angelica Hale, Olivia
Holt, Nicky Jam, Wyclef Jean, Bravo’s Top Chef stars Padma Lakshmi
& Tom Colicchio, Dustin Lynch, Miss America 2018 Cara Mund,
Leslie Odom Jr. and the cast & Muppets of Sesame Street, Bebe
Rexha, Smokey Robinson, Jojo Siwa, and more.
FLYING ICONS
Taking flight on Turkey Day will be the Parade’s signature giant
character helium balloons. Since their introduction in 1927, these
giants of the sky have featured some of the world’s most beloved
characters. This year, four giant characters will debut including
Disney Frozen’s Olaf, Illumination presents Dr. Seuss’ The Grinch,
PAW Patrol® and Jett from Super Wings™.
The balloon line-up will also feature the return of Harold the
Baseball Player, a legacy Macy’s character prominently featured in
Twentieth Century Fox’s iconic holiday film classic, Miracle on
34th Street. In celebration of the film’s 70th anniversary, the
Harold heritage balloon has been recreated for this year’s Parade,
painted in hues of black, white and grey, to look exactly as it did
on-screen during a memorable scene in the 1947 film. In addition to
Harold, the famed spokesduck, The Aflac Duck, will debut as an
all-new balloonicle (a Macy’s Parade innovation of hybrid cold-air
balloon and vehicle) and is sure to have fans quacking with joy and
laughter down the route.
Returning giant balloon characters include Angry Birds’ Red;
Charlie Brown; Diary of A Wimpy Kid®; Sinclair’s Dino®; The Elf on
the Shelf®; Hello Kitty®; Ice Age’s Scrat and His Acorn; Pikachu™;
Pillsbury Doughboy™; Red Mighty Morphin Power Ranger; Ronald
McDonald®; SpongeBob SquarePants; and DreamWorks’ Trolls.
THE STAGE FOR ENTERTAINMENT
Floating down the route this Thanksgiving, the Parade’s
signature floats transport spectators to worlds of wonder. Designed
and created by the incredible artists of Macy’s Parade Studio,
which include carpenters, painters, animators, sculptors, metal
fabricators, scenic/costume designers and electricians, this year’s
line-up of floats sets an unparalleled stage for entertainment. The
painstaking process of creating a Macy’s Parade float is both a
creative and technical endeavor. Macy’s Parade floats are often
three stories tall and several lanes of traffic wide, but must
collapse to no more than 12 ½-feet tall and 8-feet wide in order to
travel safely from the New Jersey home of the Parade Studio to the
Manhattan starting line via the Lincoln Tunnel each Thanksgiving
eve. These creations are not only works of art, but also
engineering marvels.
This year, five new floats will debut including Everyone’s
Favorite Bake Shop by Entenmann’s® (Sara Evans), Harvest in the
Valley by Green Giant® (Lauren Alaina), Parade Day Mischief by SOUR
PATCH KIDS® Candy (Nicky Jam), Shimmer and Shine by Nickelodeon
(Jojo Siwa) and Universal Playground by Sprout® (Angelica Hale). A
special float by Delta Air Lines will also debut to commemorate the
season of togetherness with the perfect gift of song, as more than
125 Macy’s employees gather to form a one-of-a-kind,
cross-generational choir aboard the Macy’s Singing Christmas
Tree.
The returning float roster includes 1-2-3 Sesame Street by
Sesame Street (Leslie Odom Jr. and the cast and Muppets of Sesame
Street); The Aloha Spirit by King’s Hawaiian (Goo Goo Dolls), Big
Apple by NY Daily News (Bebe Rexha); Big City Cheer! by Spirit of
America Productions (Miss America 2018 Cara Mund); Building A
Better World by Girl Scouts of the USA (Andra Day and Common); The
Colonel’s Road Trip to NYC by Kentucky Fried Chicken (Dustin
Lynch); The Cranberry Cooperative by Ocean Spray®; Deck the Halls
by Balsam Hill® (Olivia Holt); Discover Adventure! by Build-A-Bear
(Sabrina Carpenter); Frozen Fall Fun by Discover®/NHL (Wyclef Jean,
NHL Hockey Hall of Famers Ray Bourque & Bryan Trottier); Fun
House by Krazy Glue® (Flo Rida); Heartwarming Holiday Countdown by
Hallmark Channel (98 Degrees); It’s All Rock & Roll by Gibson
Brands (Jimmy Fallon & The Roots); Mount Rushmore’s American
Pride by South Dakota Department of Tourism (Smokey Robinson); On
The Roll Again by Homewood Suites by Hilton® (Andy Grammer);
Santa’s Sleigh; Snoopy’s Doghouse by Peanuts Worldwide; Stirrin’ Up
Sweet Sensations by Domino® Sugar (Cam); Teenage Mutant Ninja
Turtles by Nickelodeon (Kat Graham); and Tom Turkey featuring
Bravo’s Top Chef (Padma Lakshmi, Tom Colicchio).
DRUM ROLL, PLEASE …
Marching bands are a central piece of the Thanksgiving delights,
bringing national excitement and hometown pride to the streets of
the Big Apple, not to mention the musical beat to the holiday
revelry. Twelve performance ensembles will take up the call of the
baton and march down the streets of Manhattan. This year’s bands
include Colony High School (Palmer, Alaska); Davis High School
(Kaysville, Utah); Rosemount High School (Rosemount, Minnesota);
West Harrison High School (Gulfport, Mississippi); Rockford High
School (Rockford, Michigan); Ohio University (Athens, Ohio); Nation
Ford High School (Fort Mill, South Carolina); Trumbull High School
(Trumbull, Connecticut); Prairie View A&M University (Prairie
View, Texas); The United States Air Force Band and Honor Guard;
Macy’s Great American Marching Band (United States); and the NYPD
Marching Band (New York, NY).
Specialty Parade entertainment always promises a unique,
exciting, and sometimes humorous look at the nation’s finest
performance groups. Returning to the line-up this year are the
dancers and cheerleaders of Spirit of America Dance Stars and
Spirit of America Cheer. These groups combined feature more than
1,000 of the nation’s very best performers recruited from small
towns and big cities. Days before Thanksgiving, they will gather
for the first time in NYC, ahead of their once-in-a-lifetime
national spotlight. Adding to the dance-floor revelry will be 34th
& Phunk, a special group commissioned and produced by Macy’s
with organizers from the United States Tournament of Dance.
Choreographed by the legendary artist Willdabeast Adams and
acclaimed dancer Janelle Ginestra, 34th & Phunk will be a
one-of-a-kind hip-hop dance crew featuring performers of all ages
and from all walks of life, who have a passion for dance and
precision movement. Bringing a Broadway flair to the spectacle will
be the talented kids of Camp Broadway, who this year have
auditioned and selected dancers/singers from military bases around
the nation, and who will pay tribute to America with their
performance. Rounding out the performance group list are the zany
Red Hot Mamas (Post Falls, Idaho), who will deliver their signature
humorous take on the holiday season, along with the whimsical stars
of the Big Apple Circus (New York, NY).
A GRAND TELEVISION SPECIAL EVENT
The Macy’s Thanksgiving Day Parade is the nation’s biggest and
most anticipated holiday celebration. Broadcast nationally on NBC,
with millions of families nationwide tuning in to watch the
excitement unfold, the TODAY Show’s Matt Lauer, Savannah Guthrie
and Al Roker will host the three-hour broadcast from 9 a.m. – noon
(in all time zones). In addition, Telemundo will simulcast the
Parade in Spanish with the event hosted by stars Carlos Ponce,
Jessica Carrillo and Karim Mendiburu.
On 34th Street, Broadway’s best shows will take a star turn in
front of Macy’s famed flagship with special performances from the
casts of Anastasia, Dear Evan Hansen, Once On This Island and
SpongeBob SquarePants – The Broadway Musical. In addition, the
show-stopping Radio City Rockettes® will bring their signature
high-kicking magic to Herald Square.
INTERACTIVE FUN
This year, the magic of Macy’s iconic balloons and Parade
artistry will head south for the winter to give fans an up close
and personal experience for the holidays. Starting on Saturday,
Nov. 18, Universal Orlando Resort’s destination-wide Holidays
celebration begins, featuring the all-new “Universal’s Holiday
Parade featuring Macy’s.” This one-of-a-kind experience is where
merry and mayhem mesh to create a fantastic treat for park guests
that features more than 15 incredibly-detailed floats, colorful
stilt-walkers and characters, and a specially created cast of all
new Macy’s balloons that you can’t see anywhere else. Universal’s
Holiday Parade featuring Macy’s will run daily from Nov. 18 through
Jan. 6.
The Macy’s Parade is always a unique multi-level, magical march
that provides spectators with different experiences, whether they
watch it on television with friends and family or scout the perfect
spot on the route to watch it unfold live. To give fans another
unique viewing opportunity, Macy’s, along with NBCUniversal and
Verizon will once again take viewers closer to the magic via up
close and personal views of the event through a 360-degree
livestream of the Parade on Verizon's YouTube page. The stream,
found at www.youtube.com/verizon, will be synced with the
start of the Parade.
For an insider’s look at the holiday procession, fans nationwide
should visit macys.com/parade for regular updates including behind
the scenes previews, interactive historical information, and
more.
The 91st Annual Macy’s Thanksgiving Day Parade will begin at 9
a.m. from 77th Street and Central Park West. The procession will
march to Columbus Circle, turn onto Central Park South and march
down 6th Avenue/Avenue of the Americas. At 34th Street, the Parade
will make its final turn west and end at 7th Avenue in front of
Macy’s Herald Square. “A Holiday Treat for Children Everywhere” has
been the guiding motto of this annual tradition for more than nine
decades and is the mandate that continues to this day. From the
very first Parade to this year’s spectacle, Macy’s own employees,
along with their friends and family, have gathered together to give
the nation a perfect holiday gift, and now it’s time for another
dazzling celebration. In 5,4,3,2,1 … Let’s Have A Parade!
For more information on the Macy’s Thanksgiving Day Parade,
please visit www.macys.com/parade or call the Parade hotline
at 212-494-4495. Follow @macys on various social networks
and join the conversation using #MacysParade.
Delta Air Lines, New York’s #1 airline,
is the official airline of Macy’s Thanksgiving Day Parade.RAM
Trucks is the official truck of the Macy’s Parade.Remo
is the official drumhead provider.The Stewart is the
official hotel partner of Macy’s Thanksgiving Day ParadeUnder
Armour is the official outerwear provider.
PLEASE NOTE: All talent, performers, elements and information
included are subject to change. Additional Macy’s Thanksgiving Day
Parade media materials including images, video and archival content
are available at macysparadepress.com.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20171101005986/en/
Macy’s Media RelationsOrlando Veras,
646-429-7450orlando.veras@macys.com
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