Retailer delivers specialty shopping experience
with thousands of exclusives and #TargetFun for all
- Eight of the retailer’s more than 12
new exclusive brands will be available for the first time this
holiday, including the much-anticipated Hearth & Hand with
Magnolia
- Finding the perfect gift has never been
easier or more affordable with Target’s new curated gifting
assortment, featured prominently in stores and online with nearly
1,700 products, most under $15
- Guests have more ways to shop and save
time with services including Order Pickup, Target Restock and the
introduction of mobile wallet in the Target app for REDcard
holders
- As part of the investments it outlined
at its Financial Community Meeting in February, Target is
allocating millions of payroll hours throughout 2017 to accommodate
increased training and staffing at its stores nationwide
- Retailer continues its focus on being
priced right daily, while offering guests more savings during the
holidays, including new Weekend Deals in November and December
- The introduction of new in-store
experiences, including interactive photo opportunities and festive
giveaways, will bring #TargetFun to holiday shoppers
- Marketing campaign, “Together’s the
Joy,” will inspire guests to discover and shop through broadcast,
custom media partnerships and social media
Target Corporation (NYSE: TGT) today unveiled its plans for the
holidays, including new brands, thousands of exclusive gifts under
$15, easy and convenient ways to shop and save, and festive
in-store experiences.
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the full release here:
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Target Holiday Gifting (Photo: Business
Wire)
“While there’s an incredible amount of change happening across
retail, we’re focused on doing what’s best for our guest and
leaning into what makes Target special, particularly during the
holidays,” said Target CEO and Chairman Brian Cornell. “We’re
making progress against our long-term strategy and entering the
season with momentum. Our team of more than 400,000 is ready to
deliver joy to our guests all season long with more new and
exclusive brands than ever, thousands of unique gifts at a great
value, faster and more convenient ways to shop and save, and
engaging holiday experiences in our stores across the country.”
Target previously shared that it is reimagining its brand
portfolio with the introduction of more than 12 new exclusive
brands by the end of 2018. Eight of those brands – spanning baby,
kids, women and men’s apparel and accessories and home – will be
available for the first time this holiday season, offering guests
unprecedented style and value. Most recently, Target introduced
Project 62, A New Day, Goodfellow and JoyLab, and on Nov. 5, it
will unveil the much-anticipated Hearth & Hand with Magnolia.
Co-designed with Chip and Joanna Gaines, Hearth & Hand with
Magnolia features 300 products, most for under $30, including
tabletop, home décor and giftables, like a toy dollhouse and
workbench, a letters to Santa mailbox, festive tableware and more.
The collaboration with Target marks the couple’s first time
creating product with a retailer.
This year, Target has taken the guesswork out of gifting so
guests can feel confident they will find the perfect gift for
everyone on their list. With the introduction of four special
collections curated for women, men, kids and teens and featuring
nearly 1,700 items, most of which are exclusive to Target and under
$15, guests can save time and money as they check name after name
off their shopping list. These holiday collections, with products
ranging from grooming sets for him, stationery for her and hundreds
of stocking stuffers for only $1, will be prominently displayed in
the main aisles and key departments of Target stores, as well as a
dedicated experience on Target.com.
To make gift-giving even more foolproof, Target is introducing
GiftNow on Target.com. This service allows gift givers to click the
GiftNow button on products on Target.com and send an e-gift box,
which allows the recipient to accept the gift, change the color or
size, or choose something entirely different, all before anything
ships. Thousands of gifts are available through GiftNow, making it
an easy choice, especially for last-minute shoppers.
Target also is expanding its popular Wondershop seasonal brand,
which was introduced in 2016. Wondershop features everything guests
need to trim their tree and more, and this year will expand to
include specialty food gifts and snacks, like caramel popcorn,
flavored coffees, gourmet nuts and chocolate truffles.
In addition, guests will find new and exclusive items across
Target’s multi-category assortment. Popular items in toys,
electronics and entertainment include:
- More than 1,400 new and exclusive toys
from sought-after national, specialty and owned brands, including
Hatchimals Surprise and L.O.L. Surprise! Big Surprise.
- More than 70 exclusive board games,
like Bob Ross: The Art of Chill, licensed products from PAW Patrol
and Netflix’s Beat BugsTM, and a robust assortment of “Star Wars:
The Last Jedi” and Netflix’s “Stranger Things” products.
- The most in-demand video game consoles,
like Nintendo Switch and a new Target-exclusive Xbox One S
Minecraft bundle, plus popular video games, like Super Mario
Odyssey.
- An assortment of the newest
voice-activated speakers, including, Google Mini and Fabriq.
- The latest suite of Apple products,
including iPhone 8, iPhone X, Apple Watch Series 3 and Apple 4K
TV.
- An expanded assortment of wearable
technology and accessories from brands like Apple, Fitbit, UNICEF
Kid Power Band and Marc Jacobs.
- Two exclusive collectible magazines
with Taylor Swift’s new album, reputation.
Ease and Convenience
Based on their preference, guests can choose a number of ways to
shop at Target this holiday season. This includes visiting one of
the retailer’s more than 1,800 stores, to ordering online for
delivery from Target.com, to Order Pickup, where 95 percent of
online orders are ready for pickup at a store within one hour. The
retailer also recently launched Target Restock, which currently
offers next-day essentials delivery in 11 major markets and will
expand nationwide in 2018, and introduced Drive Up service at
stores in the Minneapolis-St. Paul area.
Offering additional convenience, in November, the retailer will
introduce a new mobile wallet function in the Target app. This will
allow REDcard holders to pay for their store purchases and redeem
Cartwheel offers, all with the scan of their phone. Also in time
for the holidays, Target has increased the number of stores that
ship online orders to guests’ homes to more than 1,400, making the
delivery process faster and more efficient for guests. In addition,
Target.com will offer Free Ship to all guests beginning Nov. 1,
with no minimum purchase required.
Bringing it all to life is Target’s team. As previously
announced, the retailer is hiring approximately 100,000 seasonal
team members. As outlined at its Financial Community Day meeting in
February, Target is investing in its team by allocating millions of
payroll hours throughout 2017 for increased training and staffing
at its stores across the country. These additional payroll hours
are helping Target create an expert salesforce, particularly in key
departments like apparel, electronics, beauty and food and
beverage, and ensure quality guest service, particularly during
peak periods of increased traffic, such as weekends and the holiday
season.
Value and Experience
Throughout the season, guests can rely on Target to be priced
right daily, while offering additional opportunities to save big,
which will be highlighted in the retailer’s Weekly Ad and available
via Cartwheel. New this year, Target will introduce Weekend Deals,
timed to align with the purchases guests are making while stocking
up on everyday essentials and holiday must-haves. Weekend Deals
will run Saturdays and Sundays, beginning Nov. 11. Specific deals
will be shared at a later time.
In addition to saving on the weekends, Target will deliver more
joy to guests this season through engaging in-store experiences
aimed at bringing #TargetFun to holiday shopping. For example, most
stores will offer a photo booth that puts a Target twist on a
traditional photo with Santa throughout the month of December.
Guests can snap a picture in the photo booth, created to look like
an upside-down fireplace built with LEGO bricks, then rotate the
image and see themselves sliding down the chimney with Santa. Also
on weekends in December, guests can sample holiday treats,
participate in interactive demonstrations featuring top toys, a
Star Wars event and more at select stores.
Bringing the wonder of the season together, Target will debut
its holiday marketing campaign, “Together’s the Joy,” on Nov. 1.
The campaign theme was developed from the guest insight that while
everyone celebrates the holidays in a unique way, seeking joyful
moments with those who matter most is universal. From broadcast and
in-store marketing to inspirational catalogs for kids and adults
and custom media integrations, guests will experience a memorable
multi-media campaign from Target this season.
About Target
Minneapolis-based Target Corporation (NYSE: TGT) serves guests
at 1,828 stores and at Target.com. Since 1946, Target has given 5
percent of its profit to communities, which today equals millions
of dollars a week. For more information, visit
Target.com/Pressroom. For a behind-the-scenes look at Target, visit
Target.com/abullseyeview or follow @TargetNews on Twitter.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20171022005039/en/
Target CorporationJoshua Thomas, Target Communications,
612-761-6795orTarget Media Hotline, 612-696-3400
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