Cricket Hong Kong Announces Digital & Streaming Collaboration with Accenture & Cricket Australia to Power Hong Kong World Six...
October 22 2017 - 9:59PM
Business Wire
Cricket Hong Kong has entered into a partnership with Accenture
(NYSE:ACN) and Cricket Australia to bring a new digital experience
to cricket fans in Hong Kong and around the world during the Hong
Kong World Sixes (28-29 Oct.) and Hong Kong T20 Blitz (6-11 Feb.
2018).
This press release features multimedia. View
the full release here:
http://www.businesswire.com/news/home/20171022005028/en/
Match fixtures for the Hong Kong Sixes
(Graphic: Business Wire)
As digital and video partners, Accenture and Cricket Australia
will deliver the first official Cricket Hong Kong mobile app. The
app, which will be available for free beginning Oct. 27 in the App
Store for iPhone© and other iOS devices and in Google’s Play Store
for Android devices, will provide cricket fans with video on
demand, exclusive interviews with the participating teams and
players and the latest news on both tournaments, the Sixes and the
Blitz.
In keeping with Cricket Hong Kong’s commitment to introducing
‘Sixes 2.0’ on the tournament’s first staging since 2012, fans
inside the Kowloon Cricket Club, host venue for the Sixes, will be
able to download and explore the app using the free wi-fi provided
by the tournament for local spectators.
Cricket Hong Kong Director Jonathan Cummings said, “Through a
collaborative contract with Accenture and Cricket Australia, we are
providing innovative ways for fans to engage with the sport. This
is an essential part of our wider vision to become an innovation
leader in the game and fulfils our commitment to not just returning
the Sixes to this year’s sporting calendar but in reinventing it
for a new era in the game.”
“Our vision is to introduce our showcase events to new audiences
around the world and we are confident that we will be able to do
that by working closely with our new partners, who have already had
a great deal of success in revolutionising the landscape for the
sport,” continued Cummings.
During the tournaments, users of the app will be able to access
comprehensive match statistics and live text commentary, capturing
team, player and match data.
James Kim, a managing director at Accenture who serves as the
company’s digital lead within its Communications, Media &
Technology operating group in Asia-Pacific, said, “It’s an exciting
time to be involved in sport, and the Sixes and the Blitz are two
highly entertaining tournaments perfectly aligned for delivering
digital experiences. Sport is unpredictable and continues to
evolve, much like the expectations of Cricket fans, so it’s
important to constantly innovate to provide fans with the best
experience possible by bringing them all of the action in the most
exciting way.”
Finn Bradshaw, head of digital at Cricket Australia, said, “Our
award-winning digital products have transformed the way Australian
fans engage with cricket. We’re proud to be able to assist other
cricket boards in growing the size and passion of their fan base
with world-class digital experiences.”
The Hong Kong World Sixes will be held on Oct. 28 and 29 at the
Kowloon Cricket Club and will feature eight international teams
taking part in 23 45-minute matches.
About Cricket Hong Kong
A member of the Sports Federation and Olympic Committee of Hong
Kong, China, Cricket Hong Kong was granted associate membership of
the International Cricket Council in 1969 and made their maiden
appearance in the ICC Trophy in 1982. Ten years later, the first
Hong Kong Sixes was contested, introducing new innovation into the
game and inspiring similar short-format competitions worldwide.
Hong Kong played its first One Day International matches in 2004,
and has since qualified for the ICC Intercontinental Cup and ICC
World Cricket League Championships. Hong Kong has ODI status until
the 2019 ICC World Cup. With several One Day International and
First Class victories to their credit, the national team has
reached as high as 10th in the world in T20 Internationals. Cricket
is one of Hong Kong’s fastest growing sports, with over 4000
players playing in elite and recreational leagues across men’s,
women’s and youth grades.
About Accenture
Accenture is a leading global professional services company,
providing a broad range of services and solutions in strategy,
consulting, digital, technology and operations. Combining unmatched
experience and specialized skills across more than 40 industries
and all business functions – underpinned by the world’s largest
delivery network – Accenture works at the intersection of business
and technology to help clients improve their performance and create
sustainable value for their stakeholders. With approximately
425,000 people serving clients in more than 120 countries,
Accenture drives innovation to improve the way the world works and
lives. Visit us at www.accenture.com.
About Cricket Australia
Cricket Australia is the national governing body for the game in
Australia, and connects with cricket at the local level through the
eight state and territory associations. Its vision is for cricket
to be Australia’s favourite sport, and a sport for all
Australians.
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version on businesswire.com: http://www.businesswire.com/news/home/20171022005028/en/
Cricket Hong KongMax
Abbottmax.abbott@hkcricket.orgorAccentureIrene Ying Han, +86 21
2305 3348irene.ying.han@accenture.com
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