Technology Analytical Instruments Manufacturer Selects Bridgeline Digital for International B2B eCommerce Solution
October 19 2017 - 08:55AM
Bridgeline Digital, Inc. (NASDAQ:BLIN), a provider in cloud-based
Web Content Management, eCommerce and Marketing Automation services
announced today that a leading European technology analytical
instruments company partnered with Bridgeline Digital to build a
B2B International Commerce Solution powered by the Bridgeline
Product Suite. This engagement is valued over $600,000 and includes
a 3-year SaaS licensing agreement in addition to professional
services.
The customer is a leader in the laboratory
instrumentation market and provides solutions in more than 150
countries. This solution will provide the customer and several of
its affiliate brands that manufacture water quality and flow
monitoring instruments serving the water, wastewater, industrial,
food & beverage, environmental and chemical sectors.
Bridgeline will provide a unified,
multi-language, eCommerce implementation to accommodate the B2B
channel while providing a more modern, intuitive and engaging
customer experience. The solution includes deploying a multi-site
framework to empower marketers to manage multiple affiliate brands
in an efficient and automated manner. In addition, the solution
offers a unified eCommerce experience for presenting a shared
product catalog across brands with dynamic product search and
filtering capabilities, a sophisticated shopping cart and robust
order handling in addition to B2B customer account management with
integration with back-office ERP and CRM platforms.
This engagement will address a number of current
business challenges including General Data Protection Regulation
(GDPR) compliance in Europe, inability to properly cross-sell
between affiliate brands, lack of standardization across the
multi-brand digital properties and inefficiencies in maintaining
and updating these digital properties. Bridgeline’s Product Suite
will be powering a modern, responsive, standardized and scalable
solution to support the organization’s current and future growth
needs.
“Bridgeline Digital is very excited to provide a
comprehensive solution to manage the online customer experience and
global eCommerce while streamlining operational efficiencies and
driving incremental revenue for the organization,” says Ari Kahn,
President & CEO of Bridgeline Digital. “This implementation
adds to Bridgeline’s continued success in the industrial
manufacturing sector and our ability to expand our services to meet
the growing needs of customers,” added Mr. Kahn.
About Bridgeline Digital
Bridgeline Digital, The Digital Engagement
Company™, helps customers maximize the performance of their
complete digital experience – from websites and intranets to online
stores and marketing campaigns. Bridgeline’s Unbound (formerly
iAPPS) platform deeply integrates Web Content Management,
eCommerce, eMarketing, Social Media management, and Web Analytics
to ensure marketers deliver digital experiences that attract,
engage and convert their customers across all channels.
Headquartered in Burlington, Mass., Bridgeline has thousands of
quality customers that range from small- and medium-sized
organizations to Fortune 1000 companies. To learn more, please
visit www.bridgeline.com or call (800) 603-9936.
Carl Prizzi
Bridgeline Digital, Inc
SVP Products & Solutions
press@bridgeline.com
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