Securities America Adds Priority Financial Group
October 19 2017 - 7:00AM
Business Wire
13 credit unions bring $1.35 billion in client assets
Securities America, a wholly owned subsidiary of Ladenburg
Thalmann Financial Services, Inc. (NYSE American: LTS, LTS PrA),
announced today that Priority Financial Group (PFG) has joined its
hybrid RIA platform. PFG advisors serve $1.35 billion of client
brokerage and advisory assets.
“We had a specific set of criteria in mind as we looked at
potential broker-dealers to partner with,” said PFG Chief Executive
Officer Mike Prior. “Securities America didn’t just meet those
criteria, they also provided an intangible, but crucial, cultural
fit.”
“Securities America stood out because they’re financial
institution-friendly, large OSJ-friendly and hybrid RIA-friendly,”
said Prior. “Those three things lined up to make Securities America
the perfect partner for us.”
The super OSJ serves 27 advisors working with 13 credit unions
in Texas, Arizona and California. PFG is dedicated to helping
financial institutions and financial advisors by leveraging
personalized strategic services and state-of-the-art
technology.
The Arizona-based firm wanted a partner that was forward-looking
and committed to innovation, said Prior. They needed a
broker-dealer that allowed them flexibility, the best technologies
available in the industry and a wide range of the highest quality
investment solutions at competitive pricing.
“We also needed a partner to help us grow and expand into new
markets,” said Prior. “Securities America has what we need to
succeed. This is a great strategic partnership.”
To learn more about Securities America’s Financial Services
Division
“PFG is a great fit for us,” said Gregg Johnson, Securities
America executive vice president of branch office development and
acquisitions. “They are a progressive group with a great reputation
in the financial institutions industry and want to grow with
Securities America into the future. We look forward to expanding
our financial institutions presence and helping them get where they
want to go.”
Securities America has developed the expertise to efficiently
onboard existing large groups of advisors from other
broker-dealers, as well as through acquisitions and newly formed
groups of advisors. Securities America’s Financial Institutions
Division works with over 125 credit unions and banks nationwide,
servicing over $4.2 billion in total AUM.
Right by Your Side
“We have more than 30 years in the financial services industry,”
said Johnson. “We’re positioned to help PFG do what they do best –
take care of their clients, their credit unions, support their
advisors and grow their business.”
About Securities AmericaSecurities America, a wholly
owned subsidiary of Ladenburg Thalmann Financial Services, Inc.
(NYSE American: LTS, LTS PrA), is one of the nation’s largest
independent broker-dealers with more than 2,200 independent
advisors and nearly $72 billion in client assets.
Securities offered through Securities America, Inc., member
FINRA/SIPC. Advisory services offered through PFG Advisors. PFG
Advisors and Priority Financial Group are separate entities from
Securities America.
About Priority Financial GroupRe-established in 2012 as
PFG (formerly operated as CUFN), the management team has been
providing compliance and sales management services, wealth
management programs, customized investment and insurance solutions
for financial institutions and financial advisors for over 20
years. It supports financial advisors with the flexibility of
choosing to be either independent or associated with one of its
financial institution partners, or both. PFG Advisors (PFGA) is
PFG’s hybrid RIA, and Credit Union Financial Network (CUFN) is a
collaboratively owned insurance agency. The firm is headquartered
in Phoenix, Arizona with offices in Arizona, California and Texas.
For more information, visit www.priorityfinancialgroup.org
View source
version on businesswire.com: http://www.businesswire.com/news/home/20171019005046/en/
Haven Tower Group for Securities AmericaJulius Buchanan /
Jessica Caris424-652-6520, ext. 114 or 104jbuchanan@haventower.com
or jcaris@haventower.comRelated Links:
https://www.securitiesamerica.com
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