IFF Launches Re-Imagine…™ Programs to Tap Unmet Consumer Opportunities, Speed Innovation
October 18 2017 - 4:15PM
Business Wire
Regulatory News:
International Flavors & Fragrances Inc. (NYSE:IFF) (Euronext
Paris:IFF), a leading innovator of sensory experiences that move
the world, launched their Re-Imagine programs to accelerate
innovation and increase agility to capture unmet opportunities in
the changing food and beverage market. Based on a combination of
future trends analysis, consumer insights, and a modernized
cross-category development process, the programs guide the
Company’s research and development efforts to ensure an innovation
pipeline that addresses evolving consumer needs and desires.
“The Re-Imagine programs area tangible expression of our
commitment to advance taste for our customers – and consumers,”
said IFF Chairman and CEO Andreas Fibig. “It is another way in
which we show how we are dedicated to being our customers’ partner
of choice as we progress on our business strategy, imbue
sustainable thinking throughout the creation process, and continue
to strengthen our industry-leading innovation platforms.”
“The programs were developed to outpace rapidly changing
dynamics and anticipate market shifts that were unimaginable just a
few years ago,” said Matthias Haeni, IFF Group President, Flavors.
“Our customers aren’t looking for just a better strawberry. They
are looking for answers to questions beyond traditional flavor,
requiring a hands-on, artisanal approach to making their iconic
tastes come to life. We are essentially rethinking the traditional
end-use approach of our industry to design technologies with the
versatility to deliver differentiation across multiple categories
and applications. This demonstrates IFF’s commitment to making
bigger and bolder bets on where the market is heading.”
The programs focus on six key areas, including culinary, citrus,
delivery systems, naturals, modulation and protein and were
selected based on market potential, customer input, expert industry
collaboration and versatility across end-use categories. They
consider a rapidly changing world – from the expectations of
sophisticated consumers too busy to cook for themselves; to the
realities of a warming climate and its impact on key crops and
ingredients; to an increased awareness of our role in the health of
the planet.
Mr. Haeni continued, “Our expansive innovation platform required
an innovative approach to taste creation. To address this, our
bespoke IFF Taste Design™ is a combination of artisanal,
handcrafted techniques and proprietary technologies that drive
consumer preference and market differentiation. We believe that
both our Re-Imagine programs and our IFF Taste Design approach will
provide our customers with winning tastes and further establish us
as their essential partner.” More information on the Re-Imagine
programs can be found on the Company’s website.
# # #
Meet IFF
International Flavors & Fragrances Inc. (NYSE:IFF) (Euronext
Paris: IFF) is a leading innovator of sensorial experiences that
move the world. At the heart of our company, we are fueled by a
sense of discovery, constantly asking “what if?”. That passion for
exploration drives us to co-create unique products that consumers
taste, smell, or feel in fine fragrances and beauty, detergents and
household goods, as well as beloved foods and beverages. Our 7,400
team members globally take advantage of leading consumer insights,
research and development, creative expertise, and customer intimacy
to develop differentiated offerings for consumer products. Learn
more at www.iff.com, Twitter , Facebook, Instagram, and
LinkedIn.
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version on businesswire.com: http://www.businesswire.com/news/home/20171018006496/en/
International Flavors & Fragrances Inc.Michael DeVeau,
212-708-7164VP, Corporate Strategy, Investor Relations &
CommunicationsMichael.DeVeau@iff.com
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